Victoria's Secret, which is branded with sexy lingerie, has launched sportswear in the past two years. According to Morgan Stanley's latest report, the total annual sales of the sports product line of Wei Mi should be between 200 million and 250 million US dollars. According to analysts' forecasts, it will eventually rise to $1 billion, which will become a strong opponent of Lululemon. Starting with yoga clothes, Lululemon, which focuses on the women's sports market, had sales of $1.8 billion in 2014. (For details, please refer to the relevant report of "Glory": Lululemon released the 2014 financial year performance report, and the fourth quarter markedly rebounded) According to the latest earnings report from VMI's parent company, L Brands, Victoria's Secret had sales of $7.2 billion in 2014. Women in their 20s and 30s are increasingly pursuing “sports and leisure stylesâ€. They buy leggings for the purpose of going to the gym, going to work and going to brunch. Nike hopes that female product sales will increase from the current $5 billion to $7 billion in 2017. Nike will open its second global women's product store in Shanghai, China on November 29. (For details, please see the "Glory" previously reported: "Look at how Nike and Lacoste chase female users") You can find us here: Storage Basket,Portable Plastic Bucket,Plastic Toy Packing Box,Plastic Toy Snacks Drum Taizhou Baiying Commdity Co., Ltd , https://www.baiyingplastics.com
Lululemon's ideal customer is "a single woman named Ocean, 32 years old with an annual income of $100,000. She is very busy, has her own apartment, loves to move, fashion, and spends an hour and a half every day." 
Wei Mi occupies 35% of the US underwear market and has a large female user base. The price of the Vimy sports line is similar to that of the Lululemon. The price of the sports bra is between $50 and $60, and the price of the leggings is between $55 and $70.
According to the US website Business Insider, Wei Mi plans to launch a sports product line in more than 150 stores this spring. 
Nike is also expanding its women's product line, and recently opened a cool concept store for female customers in California (below) with a gym. 
Under Armour, which focuses on men's sports products, also launched a variety of products for women. Last year, it also hired the top supermodel Giesele Bunchen to shoot a series of ads. 
App download:
Or scan the QR code above
Sina Weibo: @装备COOL http://weibo.com/lvyoumallofficial
WeChat public platform: search for "zhuangbeiku"
The first time to receive the most practical equipment dry goods! 
[ISPO ​​News] VICTORIA'S SECRET Beach Sports Women's Market PK LULULEMON