Talking about packaging design inspiration

[Chinese Packaging Network News] If you are engaged in product design, and in addition to love your career, then you must be in such a conflict. Every designer must have experienced this for the first time. For the first time in the store, he saw that the products he designed were displayed on the shelves. The joy and excitement she felt in her heart was certainly difficult to describe in words. Unforgettable. In this way, many designers devoted their time to work in their favorite positions.

When designing sketches, designers tend to be inspired. At that time, we must discuss it with the engineers in the structural room, discuss its feasibility, take full account of the existing problems, and see if there is any room for revision, will it affect the original intention of the design, and design the new Liushen shower gel bottle that I designed. It is in such a situation that it is produced, and its greatest advantage is that it fully embodies the new platform of Liushen on the bottle cap. It is “experience refreshing” and thus becomes a major highlight. The confirmation process was very smooth and won unanimous approval from the top and bottom of the company.

As a designer, it is not enough to simply complete a design work. Naturally, he will fall into a kind of thinking and he will realize that there are things beyond the design. From his personal design experience, he deeply realized that modern packaging design is a culturally oriented, life-based, and modern-oriented design discipline. It can be divided into three levels:

First, it mainly refers to the material carrier that contains the elements of design culture. It has the features of materiality, basicity and changeability. Such as packaging design departments and packaging design products, exchange of goods, and consumers in the use of packaging products, consumer behavior and so on.

Second, the packaging design organization system layer. This is the middle layer of design culture, and also the inner layer of design culture. It has a strong era and continuity: it mainly coordinates the relationship among the elements of the design system, regulates design behavior, and judges and corrects the organizational system for design. According to statistics, countries with relatively advanced packaging design culture in the world have their own relatively complete organizational systems. In countries where packaging design culture is relatively backward, the organization system is mostly incomplete.

Third, the concept of packaging design. It is a state of cultural psychology, so it can also be considered as a cultural awareness layer. It is at the core and leading position and is the basis and basis for all activities of the design system elements. The impact of the development of science and technology, productivity enhancement and cultural advancement on packaging design culture is mainly reflected in production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. It is the most stable part of the design culture structure, and it is also the soul of design culture. It exists in the human heart, and it develops and changes. It will eventually be directly or indirectly expressed in the organizational system. And thus stipulate its own development and laws, absorb, transform or repel the elements of foreign culture, and design culture development trends. The above three aspects are related to each other and form a system that constitutes an organic whole of the packaging design culture. The physical layer is the most active, it changes, exchanges, convenient and frequent. At the same time, changes in the packaging design culture are always reflected in its body. If the country is now open, when learning advanced science and technology, culture, and technology from abroad, the infiltration of foreign products is playing a leading role in this cultural shock; in the market, product packaging is replaced with new ones, and endless competition exists between similar products. fierce. The organizational system layer is the most authoritative factor, which stipulates that the overall nature of the packaging design culture is an important link for maintaining the design of the group relationship, and it is also the guarantee for the scientific and effective implementation of packaging design. This level should be composed of a set of intrinsic criteria systems, which will serve as a yardstick for packaging designers to engage in design activities. Different design concepts will bring about different behavioral patterns and social outcomes, recognizing the new requirements imposed on us by the new environment, and mastering new ideas, concepts, and methods that are consistent with such new requirements. This is precisely the concept of design. New height. The three are dependent on each other, combined with each other, penetrate each other, and are integrated and reflected in each specific packaging design activity and design work.

Those who have been engaged in design work will feel that life is full of designs, a cup, a handle, a road... Sometimes, the designer seems to be more like an inventor, giving people convenience, utility and beauty. A competent good designer should control "artistic feeling" to a very appropriate degree. The effect "just right" is the successful design.