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Date: 2016-09-21 19:53
The heat of the Rio Olympics has not yet disappeared. The next Tokyo Olympic Games will usher in new changes. Two typical outdoor sports, rock climbing and surfing, enter the Olympics, adding cool temperament to the ancient Olympic sports.
IOC President Bach once said frankly that we must push sports to young people. The addition of outdoor projects is also seen as a historic change in the Olympic Games to attract young people and adapt to the trend of sports urbanization.
In April 2005, the Mountain Outdoor Sports was approved by the State Sports General Administration as the 100th officially launched sporting event in China. As a new sporting event, it has a strong and fashionable atmosphere. According to the statistics of the China Outdoor Alliance (COA), China’s annual There are 130 million people involved in hiking, outdoor leisure and other sports.
However, although it was started later than in foreign countries, with the improvement of the convenience of transportation and the dissemination of information, the country’s outdoor sports have developed rapidly and are accelerating its integration with foreign countries. Wing-flight, mountain biking, rock climbing, rockfall, rivers, drifting, and other mountain outdoor sports events are booming in China. Many international competitions are even preferred in areas rich in mountainous regions such as Guizhou, China, which are becoming emerging mountain tourism. And outdoor sports destinations.
Walking out of the barriers of the city, putting in the embrace of nature and enjoying the pleasure of outdoor recreation have become a way of life pursued by modern Chinese people.
The rise of mountain outdoor sports in our country
Outdoor sports originated in the 18th-century European expeditions and scientific expeditions. In 1786, the famous French scientist De Soulel climbed the Mont Blanc to explore the source of alpine plants and opened the prelude to modern outdoor sports.
However, in our country, although it started from mountaineering, the year of origin was almost delayed by 100 years. When the Chinese mountaineering movement just stepped on the starting line, the world mountaineering movement has entered the Golden Age of the Himalayan history of mountaineering.
The beginning of China’s civil outdoor sports had benefited from the national complex that glorified the nation. However, in the era of planned economy, our country’s mountaineering activities are organized by the government. The number of participants is very small. Generally, a large-scale mountaineering activity is attended by only 10 to 20 people, and the objectives of these activities are either clear. Or to create records.
In June 1957, the All-China Federation of Trade Unions climbed to the summit of the Gongga Mountain, 7556 meters above sea level in western Sichuan. This is the first time that our country’s mountaineering team has carried out mountaineering activities independently. With the victory of climbing the Gongga Mountain as a symbol, the Chinese mountaineering movement has entered a new period of development.
However, before 2000, China still did not have a decent outdoor sports event. However, since the first attempt at the Mountain Cross-country Challenge Challenge in Changbai Mountain in 2000, China has initially formed a tournament system composed of annual national championships and various challenge competitions. The Wulong International Mountain Outdoor Sports Open has become an international A-class event. Zhejiang, Shenzhen and other places also have similar mountain cross-country challenge competitions. An international mountain tourism and outdoor sports conference will be held in southwest Guizhou, and the locals are even committed to creating mountain tourism and outdoor sports destinations.
From 2003 to 2005, for three consecutive years, the China Mountaineering Association hosted the Chongqing Wulong International Mountain Cross-country Challenge in Wulong County, Chongqing. Some foreign teams were invited to participate in the competition, which made the competition even more intense. It also made Wulong, the originally unnamed small town, widely known.
ALICE era: Xuan Zhuang Master is an outdoor pioneer?
Since 2000, China's civil outdoor sports have entered the period of outdoor donkeys (nicknames of tourists) based on the Internet platform: the concepts of Internet, self-help, AA, and environmental protection constitute the main characteristics of the folk outdoor sports in the new era.
In the meantime, the number of people participating in outdoor outdoor sports has been increasing, and outdoor sports groups that have spontaneously organized have begun to appear in many places. This is an important period for the development and expansion of outdoor sports in Chinese folk mountainous areas. Up to now, China has nearly 1,000 outdoor sports clubs in the mountains.
With the vigorous development of outdoor sports in China, on April 29, 2005, the State General Administration of Sport established mountain outdoor sports as an officially launched sports program in China. In the same year, China University of Geosciences (Wuhan) began to recruit undergraduate students of outdoor sports. Become the first university in China to include outdoor sports as an undergraduate education. The China Mountaineering Association, together with related universities, clubs, and companies engaged in outdoor sports, has gradually advanced outdoor sports to a new climax by formulating standards, qualification certification, technical training, and promotion activities.
China's mountain outdoor sports have developed on the premise of being more rational, more standardized, safer, and more environmentally friendly.
Some netizens humorously believe that the great master Xuanzang of the Tang Dynasty in China traveled thousands of miles to learn from the West, climbing on the way, riding on a river, passing 800 sands, and crossing the Jedi-Flame Mountain. This is a pioneer in outdoor activities.
The rise of domestic outdoor sports consumption boom
In Europe and the United States, the number of people participating in outdoor leisure activities accounts for more than 40% of the total number of people participating in recreational activities. In countries with long history of outdoor sports such as Greece, the proportion is as high as 80%, and the development of outdoor leisure products market is also Pretty mature.
In China, outdoor sports have formed a certain industrial scale after a high-speed development. At present, it is also considered as the sunrise industry in the sports industry and has become a new fashion in the eyes of young people.
The China Outdoor Brands Association (COA) previously conducted statistics on China’s outdoor sports population: China has 130 million people participating in popular outdoor sports such as hiking and leisure activities, and about 60 million people engage in professional outdoor sports such as mountain climbing, rock climbing, and hiking. Among them, ages under 17 accounted for 3.40%.
Since outdoor leisure sports are mostly adventure-oriented, and they are extremely challenging and irritating because they are extreme and sub-threat sports, relevant equipment purchases are particularly important, and COA survey data also means nearly 5 million young people. There is outdoor consumption demand.
According to the “2016 China Sports Consumption Ecology Reportâ€, the highest consumption rate of outdoor sports consumption in cycling and fitness training has risen. Outdoor consumption growth has quadrupled in two years.
Huge consumption has also led to the development of the outdoor product market. International famous brands have entered the market and once occupied the domestic consumer market. With the influx of foreign outdoor brands, China has also emerged such as Pathfinder, Snow Wolf, Dragon Bird and other local brands. At present, there are more than 200 outdoor brands in China, more than 1,100 outdoor product stores, and sales of outdoor products are growing at an annual rate of over 40%.
Snowball effect: Drive more people to enjoy outdoor sports
Outdoor sports have only been hot in China for more than ten years, but the pace of development is amazing. According to relevant statistics, the number of outdoor sports participation in China has reached 130 million, accounting for about 10% of the country's total population. Compared with 2010 statistics, the number of participants in China’s outdoor sports has been over a period of less than five years. Fan.
With the improvement of people's living standards, returning to nature and participating in outdoor sports are inevitable demands of people. The development experience of Western developed countries shows that outdoor sports people can eventually account for half or even two-thirds of the total national population. According to this standard, the scale of China’s outdoor sports crowd has a lot of room for development. It is expected that in the next decade, The scale of outdoor sports in China will double again.
More and more provinces, cities, and regions regard developing outdoor sports as the only way to develop the economy and gain international influence.
In the campaign to seize mountain tourism and outdoor sports to develop the highlands, Guizhou and other provinces have loomed over opportunities. Officials in Guizhou stated that outdoor sports in the mountains have become a leading project in the sports industry. The consumption of outdoor sports in the United States accounts for 8% of personal consumption. The mountain outdoor sports in Guizhou are still in a stage of growth, but the pull of tourism and sports industry has gradually emerged. He said that after many years of practice, the mountain outdoor sports meets the development situation in Guizhou, conforms to the topography and landform of Guizhou, and will strive to make Guizhou the first mountain outdoor sports province in China.
He also believes that with the development of outdoor sports events in China's mountainous regions, the level of athletes will also improve quickly and have reached world-class standards. Developing a high-level outdoor sports team and hosting high-level events itself is more like an outdoor high-end event. Its purpose is not only to improve the level, but also to promote the development of high-level events and high-level teams. Many people like outdoor sports and eventually participate in it, so that the level of outdoor sports in our country can gradually be brought into line with international standards.
In the mountains and green waters, in extreme adventures, human beings continue to explore their potential, and their constant surpassing of their physical strength and will is the true charm of outdoor sports. People re-recognize themselves by returning to nature. This is also the reason why mountain outdoor sports continue to produce various miracles.
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Outdoor sports jumped into the Olympics
Outdoor sports jumped into the Olympics