Insiders believe that the adjustment of the department store industry is a natural law for the survival of the fittest. It is normal market behavior. For a long period of time, the department store industry will still exist and be in a changing position. Huatang Shilibao shop suddenly came out of the store Parkson has closed over 10 stores in China in recent years inventory The Asian Games Village Piaoliang Shopping Center was acquired for $1. Parkson Sun Palace Store and Huatang Shilibao Store also had news that they would close the next month. This added a new one to the already long list of closed-shop physical businesses. content. Some industry insiders even predict that the department store and retail industry will usher in the most severe collapse this year. So is the winter of retail really coming? Where is the future of physical business? An Yu (a pseudonym) who carefully managed the 4-year-old boutique's children's shoe store told a Beijing Youth Daily reporter yesterday and quit the shop at the end of this month. Her shoes shop is located in the floating shopping center of the Asian Games Village, and the multi-year revenues have plummeted. The center recently broke news: it was acquired by ECCOM Corp. for a price of US$1. "Sale and sales are scarce! I heard that after the renovation, the rent will rise." An Yu said, but in the face of the thousands of pairs of children's shoes accumulated in the warehouse, she could not do anything. The embarrassing situation of the floating shopping center and the merchants' peaceful rain is the epitome of China's department store retail industry. Store closures, bankruptcy, and low-price resale news are frequently reported. Industry insiders predict that in 2016, department stores may usher in the most severe closure. event Debt of 1.5 billion floating malls sold out In the floating shopping center where An Yu was standing a few days ago, there was a news that alerted the industry: the debt was 1.5 billion yuan, and it was acquired by ECCOM Corporation for US$1. ECCOM announced on the 19th of this month that Huasheng Holdings Co., Ltd., a wholly-owned subsidiary of ECCOM, will acquire all the shares issued by Bonroy Limited, a wholly-owned subsidiary of Bonroy International Group Limited, and indirectly own Piaoliang Shopping Center. Ownership, cash costs $1. However, Piaoliang Shopping Center has pledged RMB 1.5 billion in outstanding profits to Foshan Yingyingtai Trading Co., Ltd. (hereinafter referred to as Yingyutai Company) and has pledged it to Gu Qi, the actual beneficiary of Yingyutai Company. In addition, the announcement stated that the valuation of the property by an independent property valuer was estimated to be approximately RMB 2.14 billion on June 30, 2016. On Friday, the Beijing Youth Daily reporter visited the site and found that several unknown brands in the first floor lobby of the mall are buying and selling, which looks like a clothing wholesale market. As a prime location for shopping centers, the pattern here is a bit confusing. There are cosmetics stores, nail shops, and gold shops. All brands have never heard of it. Looking around, half of the surrounding shops are vacant. The shop next to Anyu Shoes Shop is now also covered by enclosures. There are huge fonts of investment telephones on the wall. According to Anyu, the original store was a trousers store. At that time, the owner of Zhejiang had a good decoration of the store, ready to make a brand pants shop, but did not consider the business is very poor, had no choice but to withdraw the shop away, at least here One year and a half have not been rented out. Piaoliang Shopping Center was officially opened in 2001. It is located in the Olympic gold business district and life circle in Chaoyang District, Beijing. It is surrounded by many high-end residential areas, restaurants, office buildings, convention centers, and other venues. It is also close to the Asian Games Village, Bird’s Nest Water Cube and other sports venues. Only one or two kilometers away, residents, business, tourism traffic is very adequate. “In the past, I had a lot of old customers who had made a special trip to drive or take a bus for shopping. Their children grew up wearing my shoes,†recalls An Yu. “But now I haven’t seen them for a long time.†Cases The more dry, the more losing shoe store will be withdrawn. On the south side of the floating shopping center on the Asian Games Village, Anyu's children's shoes storefront is open here. Two banners are attached to the most obvious position of the shelf: "Clearance sale is not allowed to stay." But in the mall, it was still deserted. It was more and more staff in the mall. Bei Qing Newspaper reporter and An Yu sitting in the shoe shop not far from drinking coffee, listening to her narrative. For a whole hour she didn’t walk into a single person. The young girl in the shop was only waiting for the customer. Opposite the shoe store is a cafe, and there is a small square outside the door. Many children in nearby communities are playing and playing. Four months ago when Anyang sited the site, it took a good look at the location of the shop. The benefits of the shoe store two years before the opening were fairly satisfactory, with an average monthly turnover of more than 20,000 yuan and a profit of 40% to 50%. However, it was later worse than one year. Especially since last year, the turnover has been declining. It has dropped from more than 20,000 to more than 10,000 per month, and it slowly became several thousand dollars, especially in this year. In the off-season, only 4,000 yuan was sold. "Not enough money for monthly rent!" she said. An Yu's shoe shop currently has a monthly rent of 5,000 yuan. In order to save costs, she only invited one shopping guide and two shifts. Her salary was 2,500 yuan, plus the cost of electricity and shoes. She gave her fingers to the Beiqing News. The reporter counted: "I am losing money now!" When talking about the 2012 opening of the shoe store, An Yu is still fresh in her memory. There is a good brand of shoe stores on the first floor of the mall. There are Belle, Saturday, and so on. There are plenty of options for customers. Clothing, cosmetics counters are also big names. But later there was a problem. Shopping malls were particularly slow for merchants to checkout. The situation was serious. The rents of shops were relatively expensive, and the sales of merchants were not enough. The big brand companies and shopping malls could negotiate whether they could reduce the rent, but they were shopping malls. Rejected, so the brand stores evacuated. North Qingbao reporter saw in the store, ONLY is still holding on to the well-known brand of clothing. "There is no good brand, all are miscellaneous goods, and who will buy it!" Anyu was in a hurry. At the end of this month, An Yu was also preparing to withdraw the shop because she listened to the gossip message in the store and said that the owner would raise the rent after the mall was renovated. Think of the future, An Yu sad face, thousands of pairs of children's shoes backlog in the warehouse, no one wanted to sell, "I really do not know what to do." Follow up Two department stores close shop next month In fact, under the current overall economic downturn, the entire retail industry is undergoing a period of continuous and profound adjustments. The example of a brightly-lit shopping mall is only a portrayal of the declining trend of the retail sector as a whole. On the evening of September 13, the Parkson Group, the largest department store in Malaysia, announced that it will sell the entire equity of the wholly-owned Chinese subsidiary and related shareholders’ claims. The media investigation found that the sale was an indirect wholly-owned subsidiary of Parkson Group - Beijing Huadesheng Property Management Co., Ltd. The property operated by the company is Parkson Sun Palace Store in Chaoyang District, Beijing. Since its opening in 2010, it has been at a loss. As of July 31, 2016, the unaudited net book value of Sun Palace Parkson was 1.032 billion yuan. Parkson said that the Group estimates that the net proceeds from the sale of the store will be approximately RMB 1.9 billion, and the takeover will be Shenzhen Qianhai Tuanlan Investment Company. Property delivery will be completed by the end of this year. Parkson Group's revenue for the first half of this year was 8.495 billion yuan, down 12% year-on-year, and net profit loss was 124 million yuan, down 85.65% year-on-year. The Beijing Youth Daily reporter visited Parkson Sun Palace Store and Fuxing Store on Friday. The Sun Palace shop is doing a “70% off autumn clothes†promotion. It is located on the first floor of the sale. Women's brands such as CARA and Rhein are selling at a discount, but the customers are paralyzed. The three-story, four-storey and five-storey shops are becoming more and more vacant. The sixth floor has been completely closed. The seven floors originally had four or five restaurants, but now there is only one beauty salon and one fast food restaurant in the empty store. No diners visit. It is reported that Sun Palace Parkson will stop operating on October 31. Fuxingmen Parkson is holding a 22-year anniversary discount event. The main brand buys 300 yuan for 220 yuan. Although discounts are not small, consumers have low bag handling rates. On the first floor, Wangpu, which faces Chang'an Avenue, is currently vacant. Miss Zheng from Zhengzhou will leave in a hurry in the shop. “There are not the brands I like here. I will go to Xidan and look for it,†she said. What Miss Ho said is “the few brands†are fashionable fast-selling brands such as ZARA, H&M, Uniqlo, and C&A. However, the clothing brands seen by the Beijing Youth Daily reporters at the two Parkson Shopping Centers are either too old or completely unknown. It wasn’t just Parkson’s Sun Palace shop that was going to close the store. On September 20th, Huatang Mall in Shilipu was suddenly reported that the Huali Shopping Mall Shilipu shop will be closed from November 1, 2016. The staff of Shilibao Huatang Service Desk also confirmed this when asked by a reporter from Beiqing Daily. For the reason of the sudden closure of the Shilipu Ward shopping mall, Huatang officials said in an interview with the media that sustained losses were one of the reasons for the closure of the store. From the end of April 2014, Huatang closed the Beijing Wangjing Store; four months later, Huatang Beiyuan Store closed; on the same year, December 1, the Xizhimen Store closed; at the end of March 2015, the Huatang Youanmen Store closed; 2016 In July, Huaxing Mall Daxing Store closed. Counting the Shilibao shop, only 9 of the original 9 Huatang stores in the Beijing market will be operating normally, including Asian Games Village Store, Feng Taipei Road Store and Sanlitun Food Hall. Response Parkson is still full of confidence in the Chinese market In 1994, the Parkson Revival store, known as the first store in the foreign department store in the mainland, opened in Beijing and was positioned in high-end fashion department stores. Now that 22 years have passed, is it that this Malaysian retail brand wants to withdraw from the Chinese market? The Parkson Business Group recently responded to the media and said that Parkson sold only the Beijing Sun Palace shop and did not involve other regional stores. The outside world interpreted Parkson as selling its entire business in China and withdrawing from the Chinese market, all of which were misunderstood. Parkson Executive Director and Chairman Tan Sri Timothy said in a response letter to the media that in the future, Parkson is still full of commitment and confidence in the Chinese consumer market, and Parkson will endeavor to strengthen its retail formats and continue to promote its transformation strategy. But in fact, Parkson's closed shop drama has been continuously performed. Public information shows that from 2012 to 2015, Parkson had closed at least 8 stores. So far this year, Parkson has closed 3 stores, including two in Chongqing and one in Xi’an. Parkson Sun Palace, which will close soon at the end of October, will become Parkson's 12th shopping mall closed in China. It is worth mentioning that, in response to the increasingly fierce market competition, Parkson Group is also seeking a transformation. The Parkson Group's 2015 annual report stated that in order to better deepen its strategic transformation, evade market risks and prepare for the future, the company will continue to strengthen its three strategic pillars, namely, the increase in retail formats and networks, the types of products and services, and Strengthen cross-platform customer interaction. analysis The physical store closed is not entirely due to the impact of electricity providers In An Yu’s view, the main reason for the loss of shoe shop customers is the impact from e-commerce. Her feelings about this are very clear: "Now many customers are like this. He wants to buy shoes, try the shoe number from my shop, and then go online to buy." In An Yu's opinion, online sales, no personnel costs , rental costs, utilities, etc., the burden is very light, strong price advantage, which makes physical stores difficult to do. She had secretly investigated that the price of her own branded children's shoes was only 50 yuan per pair on the Internet. "But the wholesale price given to us by the general generation of Beijing is already 60 yuan a pair. I'll sell it for 90 yuan and the customer will definitely say that she is expensive." Even if it is such a price, the physical store is not profitable. According to the profit rate of 33%, even if Anyang now has a turnover of 20,000, the profit is only 6600 yuan. In this regard, she communicated with the Beijing General Executive several times, but it has been fruitless. Is the department store industry really hard to survive by e-commerce? According to an interview with the relevant person in charge of the China Chain Store & Franchise Association, the physical store closure is not entirely due to the impact of e-commerce, as well as the lack of physical economic growth, labor costs, and rents. Costs, high taxes and fees, etc. erode the already low profits. Insiders believe that the adjustment of the department store industry is a natural law for the survival of the fittest. It is normal market behavior. For a long period of time, the department store industry will still exist and be in a changing position. Experiential shopping in the future is a direction for the future development of China's retail industry. However, whether it is a department store or a shopping mall, a city square, or Outlets, these retail formats are reasonable as long as they are adapted to market demands. According to statistics released by the China Chain Store & Franchise Association, the top 100 chain stores in China reported that the top 100 chain sales in 2015 amounted to RMB 2.1 trillion, an increase of only 4.3%, which was the lowest in years. The department store industry even experienced a -0.7% decline. . Transformation Scenery and experience of department stores are the way out When talking about the way out, An Yu looked confused: "I don't know what to do in the future." Now that her warehouse is full of children's shoes, these are earned over the past four years. It means that the investment will be lost. A friend once suggested that she open an online shop. She also tried to discover that actually opening an online shop was not as easy as I imagined. “I also need to spend money on promotion in Taobao,†An Yu said. “My shop is not In order to promote, only 8 people came in a month, 6 of them were me, and the other two were convincing me to promote.†In desperation, she thought of going to the community to put up a booth for the morning market, but worried about her brand. Children's shoes don't match the low-price style of the morning market. "I'm just paying $50 for a pair and it's estimated that no one will buy it." The Beiqing Daily reporter visited a number of department stores and found that the traditional department store model was too conservative and single. They were still on the first floor cosmetics, second-floor ladies' wear, third-floor men's wear, and fourth-floor children's wear. At the most underground level, they opened a supermarket. , it is difficult to attract traffic. Compared with traditional department stores, scene-based and experience-based department stores are more popular, and children's playgrounds, restaurants, movie theaters, and supermarkets have become standard in shopping centers. The so-called scene change refers to the addition of children's experience areas, such as children's playgrounds, dump music, baby swimming pools, beer gardens, and theme parks. Many malls often cooperate with the community to engage in large-scale performances, competitions and other entertainment activities. They first attract popularity and then try to convert them into consumers. Followed by experience, here is more about quality dining. The Aegean shopping center next to the Parkson Sun Palace shop is a white-collar worker with badges hanging on the escalators on each floor at noon. They all head straight to the 5th floor food center, where there are more than a dozen restaurants. There are also food stalls, which are suitable for commercial dinners, gatherings with friends, and individuals to solve work-table problems. According to industry analysts, these eating groups are also potential customers of Shangchao. Observed Arguments for e-commerce in malls are not due to different prices Since the emergence of e-commerce, that is, a few years, many famous shopping malls have gradually faded from the public's perspective. With one or the other shopping malls that were once crowded with people, they were either shutting down or changing hands. This made the industry people worry: Where is the future of physical business? Is the winter of retail really coming? In this connection, the Beijing Youth Daily reporter interviewed a sociological expert. This expert believes that now the entire world economy is in a harsh environment. There are always people in the country who are saying that the economy is declining and the growth rate of the real economy is declining. "But every time I go home, there are always some courier cars at my doorstep. They are very busy, and it seems that the purchasing power of the society is very strong." Retail analysis experts pointed out that if the overall purchasing power of the entire society is not a big problem, many large supermarkets, such as Beiyuan Huatang, and large shopping malls such as Pacific Department Store, which have proven to be highly capable of operating in the past, have closed down. Changing careers shows that the social consumption activities are changing and the concept of consumption activities is changing. In fact, since the Internet has gradually become the main communication channel for humankind, the way of existence, thinking, and a series of inherent lifestyles based on it have changed. In the not-too-distant past, many people, especially young people, would walk to the streets after work. Men visiting electrical appliances, photography shops, ladies visiting fashion shops, and taking a look at cosmetics and luxury goods stores do not necessarily have to buy anything. This is mainly a mood. Walking in the promenade of a magnificent high-end shopping center, smelling the unique smell of high-end shopping centers, buying small snacks, or sitting down for a cup of coffee, was once a common leisure lifestyle for many white-collar workers. However, the Internet era brought humans into a virtual or semi-virtual society. People can chat with friends without leaving their homes. They can go outside and see the outside world at home, and even outside the world. The human flocking was then removed. More people choose to stay at home instead of going to the mall to buy things. However, it is said that there is no future for physical business, and the severe winter of large-scale shopping centers has arrived, which seems to be an overstatement. After understanding why people are not keen on visiting the store, we understand that shopping mall competition is not entirely due to the same cost of goods and different prices. Then the future of physical business is clear. The first is to change the original simple mode of operation, followed by the transition to a service that the Internet cannot provide. The positioning of large-scale shopping centers in foreign countries is based on entertainment and leisure. Buses from all directions end in shopping centers. There are places where children play, places for learning, sports centers, cinemas, various restaurants, and short breaks. In the local area, many families spend the entire weekend in the center. They are actually creating a complete living and leisure environment to attract customers. Apart from this, more non-food service industries are being developed. For example, many shopping centers are equipped with fan bars, gaming centers and other leisure service industries. Because at any rate, these services are not available at home. Reproduced from: Beijing Youth Daily Choosing the right front house doors depends on a couple different factors. Style and material should be considered so the door complements your home and provides benefits like energy efficiency. Also, understanding terms like pre-hung and slab door is helpful, too.Planning to have new and improved exterior doors can get complicated. 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There are rumors that Sun Parkson will be converted into office buildings, but this rumor has not been officially confirmed. Sun Palace Parkson is located at the northeast corner of Sun Palace Bridge on the East Third Ring Road. The location is very convenient. You can get off at the Guangxi Gate of Metro Line 13. A few minutes away from the subway, you can get there. According to the survey results, the rent for medium-quality office buildings near the North Third Ring Road can be 8.5-9 yuan/day/square meter.
The depth of the physical store is not completely due to the impact of the electricity supplier