When we are talking about food health, what do we mean by embarrassment?

In the latest ad, Subway said that he listened to people's calls for healthy food, offering peppermint, antibiotic-free chicken and turkey. In previous advertisements, they also said that their ingredients were also upgraded.

However, the survey agency Civicscience believes that Subway may have misunderstood people because the understanding of healthy food in advertising is still in the past. So, in so many healthy, declared healthy, pretending to be healthy, what kind of real “health” is now understood?

To this end, Civicscience conducted a survey to find out that the definition of “healthy food” is now awkward. They published an online questionnaire called “What do you think is the most temperament of healthy food?” A total of 1606 valid responses were received between August 8, 2016 and August 23, 2016. The results showed:

34% believe that “organic” means food is healthy, followed by “natural” (25%) and “farm, fresh” (15%), while Subway emphasizes “no antibiotics” only 7% The recognition, "finishing" is only 2%. It seems that their promotion is far less attractive than the “organic farmer market”.

In another survey titled “What do you think people will eat most in the fast food restaurant in the future?”, they received 30,933 valid feedbacks, of which 31% chose health, 21% chose price/performance, and 20% chose convenience. Based on the consensus on fast food restaurants, people don't have too many unrealistic expectations for the food provided here, and only 13% said that the most important thing is the taste.

Among those 31% who think that health is dominant, 29% think organic means health and 14% think that natural food is healthy.

Although the craving for healthy food is so urgent, it does not mean that any food that claims to be “healthy” can satisfy them. Food companies must also consider whether the health they understand and provide matches the customer's perception.