Minsheng Bank Sifangping Sub-branch Launches “Points to Gifts” Outdoor Marketing Campaign

Minsheng Bank Sifangping Sub-branch Launches “Points to Gifts” Outdoor Marketing Campaign Date: 2016-06-27 12:35

Minsheng Bank Sifangping Sub-branch Launches Polite Outdoor Marketing Campaign

Minsheng Bank Sifangping Branch expanded its basic customer base, increased savings deposits, raised awareness in the surrounding areas, aggressively expanded marketing, used water business cards as a starting point, organized retail outlets, went out, and conducted polite outdoor activities. Marketing activities.

On June 13, 2016, employees of the Sifangping branch's retail line used off hours to conduct promotional activities with points in the surrounding streets of the Kejiajiayuan Community and the Liuyang River. Activities mainly through the promotion of water business card activities, capital preservation, large deposit certificates, consumer loans and other key products to attract customers eye.

According to the customer's age characteristics and preferences, we recommend different products and services to attract customers of different ages. Young people We introduce the multi-purpose, multi-functional and most popular mobile payment of Minsheng Bank Cards. We will recommend suitable capital preservation wealth management products and value-added services for VIP cards for middle-aged customers; we will vigorously promote large-sumance deposit receipts and other benefits for elderly customers. business.

This season's polite outdoor marketing activities further enhanced the visibility of the Bank's neighbors, obtained 5 new account openings for marketing, guaranteed capital management, and achieved 5 good results for customers. At the same time, they also communicated with the customers face to face and learned that the customer is at this stage. Some of the needs of the product line. In response, the branch also held a feedback meeting after the event. The retailers gathered brainstorming ideas to see how to effectively go out, and achieved a joint win-win effect of the Bank and its customers, laying a solid foundation for the next outreach.

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