Civil furniture has dominated the furniture market for many years, and hotel furniture has only gained a small share of the market in this large market. In recent years, under the gradual development of the hotel industry, the hotel furniture industry has also grown rapidly. Lever Handle,Window Lever Handle,Lever Lock Handle,Stainless Steel Lever Handle BNF HARDWARE CO., LTD , https://www.bnfhardware.cn
In addition, because the positioning, design style and geographical location of each hotel cannot be exactly the same, and the hotel industry has a clear difference between the demand for hotel furniture and the civilian home, which makes it more difficult for custom hotel furniture manufacturers to meet the needs of the industry. Small-scale enterprises can serve well, professional and large-scale furniture enterprises are competitive in the market.
Then, what aspects should hotel furniture companies evade?
One: high inventory is the culprit Today's furniture industry can be described as two days of ice and fire, this side of the box is eager to play the market, the side of the bankruptcy and bankruptcy, the entire market is turbulent. Faced with the complex background, how should furniture companies set aside the fog of the market and see the truth behind the “downturn tide†and avoid entering the “minefieldâ€.
As a relatively mature industry, the furniture industry naturally needs to be vigilant in this regard.
At present, many furniture companies are not customized according to their needs, but the company organizes the supply chain to produce products according to the previous sales performance and the prediction of future consumption trends. The result is that enterprises need to undertake huge purchases. , warehousing, inventory and other costs.
This led to the rapid accumulation of stocks, the continuous depletion of the capital chain, and the continued decline in the market, which ultimately overwhelmed the enterprise.
Second: focus on adjusting marketing strategy The huge conflict between consumer demand and supply chain is only one of the reasons. The more important reason is that furniture companies fail to adapt to the rapidly changing consumer demand.
In the past few years, some enterprises in the furniture industry are in an expansion period. When enterprises are in rapid growth for a long time, they will lose their basic judgment on the market. The changes in consumer demand show ignorance and even disregard, failing to adapt to the trend and timely adjusting products and Marketing strategy. The “closed tide†of the furniture industry also reflects the fragility of traditional furniture companies in the operation of channel construction and management, marketing networks and other operations.
In the face of endless liquidation, furniture companies must also find a new direction suitable for their own development in the context of clear market conditions. Nowadays, various external factors are eroding the furniture market. Only by clearly clarifying the reasons behind the tide of bankruptcy can the crisis be truly a business opportunity and usher in a longer-term development.
Hotel decoration company analyzes how to avoid the risk of hotel furniture industry