Evian played a packaged pattern to teach Paris in Japan

[China Packaging Network News] Evian pushed a limited amount of packaging, this time in Japan.

From the beginning of July 31 to the end of October, Evian Japan will launch a design bottle suit for the second time with My Little Box. This time the theme is “Paris Holidays”.

My Little Box is a design brand run by the Paris fashion website My Little Paris and the tripartite Japanese illustrator Kanako. It sells small gift boxes exclusively to women. The concept of a small gift box resembles a "surprise bag", which contains a few cosmetics and other items, but you don't know what the baby is before you open it.

However, this time the gift box, of course, we know that it is Evian mineral water.

There are six kinds of illustrations on the bottle, depicting different Parisian lifestyles: chatting on the terrace, picnicking, shopping, drinking water while enjoying the Eiffel Tower... All the people in the scene are in rest and vacation. Bottle sizes are available in 330ML, 500ML, and 1.5L sizes, and are available only in Japan.

From August 4th to August 5th, Evian opened a flash shop in Omotesando, Tokyo, offering a fruit tea bar, as well as this limited product and its surrounding sales.

In addition, people can also find a tool website My liitle icon maker that can make the same style avatar illustrator from the bottle. In the above, you can freely choose the background, facial features, hairstyles, clothing, etc., and synthesize up to more than 100 million permutations and combinations. A Paris style avatar library.

Evian often launches design bottles with a variety of designers and fashion brands. Compared with promoting the quality of water, writing articles on bottles is obviously easier to pay for. From Elie Saab, Kenzo, Alexander Wang to Christian Lacroix, ordinary water bottles have been given a lot of fashion and luxury aura.

Various "Art Bottles" launched before Evian, photos from she.com

In Japan, Evian Ito Co., Ltd. was authorized to sell exclusively and took over all related businesses including the expansion of the Japanese market. Evian also co-marketed with My Little Box in 2016, which is the same as Paris style. This series was well received in 2016 when it was released in Japan. It attracted a large number of Japanese girls. "Cute bottles make people unable to resist." "Imagine yourself enjoying the same life as a girl on a bottle."

For a high-end water, cooperation with artists and illustrators is an essential routine.