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Auto Beauty: Marketing + management is a two-pronged approach, hi cats teach you profit!
"In the past, relying on opportunities, now relying on death, the future depends on management."
This is especially true for car beauty. Despite this, management capabilities are still not valued in the industry. For example, in recent years, many repair factories have been car beauty, thinking that it is a matter of minutes. The result is quite a lot. Why? This is related to the lack of marketing and management skills, and that there is enough technology to have enough.
The three major marketing management factors determine the profitability of the steam beauty store
Element 1: Customer Relationship Management
According to the industry's normal state: assuming that there are 1000 car wash customers in a store, there may be only 300 users who do beauty care, and finally there are only 60 guests who form a strong sticky...
What is lacking in the steam beauty store is not the customer, but how to improve the retention rate and increase the conversion rate.
Smart shopkeepers should understand the value of core relationships early on – not only the objective sales, but also the people behind them.
Element 2: Collecting customer marketing
What kind of marketing is good?
Adhere to the "three essentials": to seize the right time, to meet the needs of consumers, to integrate resources. Commonly, there are telephone SMS marketing, holiday coupons, group buying, property cooperation, peer cooperation, multi-distribution alliances, Internet gatherings, etc.
Element 3: Improve user experience
Providing specialized services and increasing the added value of services is the way out for the beauty industry. After the service experience is completed, the customer will help you spread. Now everyone is the media, they can become your publicity window, and the scalability and trust are very high.
Hi Cat Only Three Ability to Help Steam Beauty Store Increase Turnover
Capability 1: Rich interactive marketing features
Hi Cat has a wealth of marketing features: card coupons, promotional posters, group fights, cross-industry alliances and more.
The self-platform marketing function helps the merchants to divert to the store to achieve profitability, no longer waiting for customers to come to the door, no longer blindly recruiting.
Ability 2: Smart reminder service
In addition to reminding merchants to serve customers in a timely manner, the company will form a service plan, and will intelligently remind customers in the form of SMS and WeChat to the store for maintenance, annual review, insurance, and various e-vouchers.
Helping the store play the role of a car butler, the customer has a nanny-style person to pay attention to his car, even when he knows his car better, the customer's trust in you will increase.
Ability 3: Wisdom write-off, fool operation
Cash register accounting, car wash write-off, bid farewell to handwritten form records, a hi cat only package store daily business function needs.
Using a combination of hardware and software, the foolish operating system guarantees that "people who will play with the phone will use it."