Cosmetic packaging week

From the perspective of cosmetics consumption, women are the most emotional consumer groups, often moved by a good-looking pattern or logo on the packaging. It can be seen that the successful cosmetic packaging design can not only quickly grasp the eyes of consumers, but also enable consumers to perceive the quality, grade, shape, connotation, etc. of the package contents, and generate the impulse to buy immediately. This article will introduce you to the cosmetics packaging week. .


Studying the meaning of men's cosmetic packaging design can show the humanized characteristics of packaging design. At present, people are in a state of perceptual consumption. The demand for goods has long been limited to whether or not the products have a use value. Products that can accurately express inner feelings and packaging of goods can be concerned by people. Cosmetic packaging design should show people's multiple needs and add human elements. Humanized design needs to show the meaning of human nature.


In terms of physiology, we must study the emotional needs of people. Cosmetic packaging design should reflect practicality and find technical support. In psychology, design products should show humanistic spirit, so that products can nourish people's heart and cause certain consumption. The psychological resonance of the group. Based on the physiological and psychological differences between men and women, gender-differentiated design is particularly important in cosmetic packaging design, and the packaging design of men's cosmetics emphasizes its rigid aesthetic.


The packaging needs of popular cosmetics and luxury cosmetics will be very different. With the increase in the purchase of mass cosmetics, it will naturally lead to the demand for cosmetics express transportation packaging solutions. This is a cosmetic packaging design printing company. focus point.

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