The children's amusement park industry has a year-round regularity of changing seasons throughout the year. For ordinary children's playgrounds, there are two short periods in the off-season. From the Spring Festival to the end of April in the first half of the year and from the National Holiday in the second half of the year to the winter vacation, In the off-season, the passenger flow dropped, the reception rate of children's play equipment was insufficient, the operating cost was too high, and the revenue pressure was generated. How to get through this long off-season cycle is a question worthy of consideration for each child park operator. As a manager, what measures should be taken during the off-season to get rid of the above difficulties, enhance the benefits of the park, and ensure the continued stable operation of the park? Today, the company Xiao Bian talked about some successful experiences in the off-season for everyone. Using the Internet to Marketing The establishment of an internet content marketing team and the integration of content channels on this basis will successfully establish perceptions of paradise and event products in the minds of consumers. The general idea of ​​off-season park operations is actually the peak shift operation, using more relaxed resources in the off-season, and increasing the utilization ratio through the integration of resources, so as to achieve income in the off-season. Children's play equipment operating at peak offset It can not only protect the cost-effectiveness of tourists' amusement experience at the park, but also can save energy and reduce consumption, and reduce operating costs. It also carries out peak-differentiated maintenance and annual inspections on equipment that is operated under long-term heavy loads during the off-season to ensure the safe operation of peak passenger flow during peak season and reduce maintenance. Opportunity costs; low off-season traffic, recruitment of internships and part-time staff to effectively control the cost of human resources; use of spare time for employees in the skills training, fire safety drills to ensure that the service quality of the busy season continues to be stable at the same level. Clever use of price to activate existing users Using Internet thinking to shake up the market, creating reputation in the off-season and imposing water storage for peak season sales. For tourists, the easiest and most intuitive thing that they can perceive is the product's price/performance ratio. For this reason, we can adopt the following three product portfolio promotion models: single promotion of equipment, joint promotion of equipment and secondary consumption, theme activity and The park equipment and secondary consumption are jointly promoted by the three parties, focusing on locking up the passenger flow in advance and maintaining the continuity of promotion measures in order to avoid mutual exclusion. Clever use of activity series seasonal play activities The various activities organized in the off-season should be planned in a co-ordinated manner, and a coherent story line should be kept in close contact with the theme of the park to create a classic brand activity that belongs to the park. Every year, an atmosphere of tourist participation can be formed at specific time periods. On the one hand, it forms a unique activity IP for the park, and on the other hand, it forms a strong customer identity. Thus, in the off-season, it has linked its own products through activities and delivered a lot of passenger flow for the park, so that the off-season is not faded. The company specializes in the production of children's slides, expansion equipment, plastic toys, children's furniture, naughty castles and other children's play equipment. It is a high-tech enterprise integrating design, production and sales. Company official website:. support hotline. Company Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Industrial Park. Warmly welcome your patronage, the company dedicated to serve you! Pet Beds,Dog Beds,Dog Steps For Bed,Heated Cat Bed Dongguan Mace Industry Co., Ltd , https://www.maceindustrypetproduct.com
Skillfully Using the Internet to Make Children's Play Equipment Off-season Operation