ApplePay, whose grades are not satisfactory after one year of testing in China, tried to achieve counterattack through the personal transfer function? A few days ago, it was reported that Apple will launch a personal transfer function between iOS users. This function will rely on ApplePay to enable Apple users to directly transfer money to each other, and perhaps launch an Apple-branded debit card. Southern reporters made further interviews with Apple on this, but Apple did not give a clear response as of press time. In China's mobile payment market, NFC payment represented by ApplePay suffered from the containment of QR code payment. Not only that, but UnionPay and commercial banks, which have been pushing contact payments, also began to scan the code payment last year. If Apple does launch a personal transfer function, can ApplePay, which has a weak position, take the opportunity to turn around? Data: ApplePay meets the code to pay a strong enemy Despite the global development of ApplePay, ApplePay's market performance in China for one year is far from expected, failing to shake Alipay and TenPay's position in the domestic mobile payment market. It is reported that Apple CEO Tim Cook recently said in the earnings conference call that Apple's payment service ApplePay's transaction volume in the first quarter of this year increased by 3.5 times compared with the same period of last year. However, the time and space for the two major payment giants, Alipay and Tenpay, to leave the third-party payment company and Apple is running out. According to iResearch data, as of the end of 2016, Alipay and Tenpay (WeChat payment + QQ wallet) accounted for 92% of the mobile payment market, leaving only 8% of other third-party payment companies, Apple, all commercial banks, etc. . From the past year, the ApplePay or the face of the enemy, especially the original alliance partners are also turning into their competitors. When ApplePay entered China, it used the traditional four-party model of issuing, acquiring and transferring. Therefore, in the domestic market, UnionPay and major banks are important partners of ApplePay and also the main promoters of their markets. During the “Double 12†period last year, China UnionPay officially launched the UnionPay QR code payment standard. UnionPay's scan code payment is based on bank accounts and follows the bank card payment. In addition, ICBC, China Construction Bank, Minsheng Bank, China CITIC Bank, China Merchants Bank and other large banks that originally supported ApplePay have launched their own QR code payment products. UnionPay, commercial banks, etc. will shift their focus to QR code payment, which may mean that the NFC payment model represented by ApplePay is difficult to improve in the Chinese market. However, Xue Hongyan, director of the Internet Finance Research Center of Suning Financial Research Institute, told the Southern Reporter yesterday that Apple and UnionPay and the banks are a loose alliance, and they will maintain mutual cooperation and competition in the future. In addition, ApplePay's rivals are still expanding, and many mobile phone manufacturers have joined the mobile payment competition. Up to now, mobile phone manufacturers including Huawei, Xiaomi and Samsung have deployed mobile payment and pushed their own payment products. Outlook: Increase personal transfer can open the situation In terms of product design itself, ApplePay does not lose to Alipay or WeChat, whether it is convenience or security. But why is ApplePay unable to open the situation in China? "One is ApplePay's main NFC payment, contrary to the industry development trend of offline scanning code payment, against the user's payment preferences and payment habits," Xue Hongyan, director of the Internet Finance Research Center of Suning Financial Research Institute, told the Southern Reporter. In addition, ApplePay itself relies on Apple's mobile phone to lead to a limited range of users, more importantly, the lack of power on the offline operation and promotion, failed to open the market with the potential, the lack of education for merchants and consumers, resulting in a significant discount on the payment experience. In the fierce competition in the mobile payment market, how to break the deadlock and break through the predicament is an issue that Apple's top management needs to solve. Therefore, Apple began to try a new move -- "personal transfer", but Apple did not explicitly respond to how it works. It is worth noting that when the domestic mobile market scan code payment becomes mainstream, if ApplePay adds a personal transfer function, will it be an opportunity to achieve counterattack? In response, many interviewees said it was difficult to predict. According to Xue Hongyan's analysis, if ApplePay launches personal transfer, or takes the payment channels of banks and UnionPay, the key is that “personal transfer is not a market pain point. For users, there are already very convenient channels and many channelsâ€. The payment market has already There is not much room left. “Even if ApplePay adds a personal transfer function, it only has one more choice for users, but the use of functions is sticky. Once users are accustomed to training, they will have certain difficulties.†Analysis of the financial industry of Analysys think tank Wang Pengbo told the Southern Reporter that the transfer rate is also a big challenge. Before Alipay and WeChat started to cultivate user stickiness from zero rate, it is difficult for Apple to cultivate users' habits without subsidies. From the current situation, the release of the QR code market is bound to impact ApplePay based on intelligent hardware devices. Beauty Lipstick,Liquid Lipstick,Long Lasting Lipstick,Estee Lauder Pure Color Envy Guangzhou Suzhi Biotechnology Co.,Ltd , https://www.sojobiotech.com
Calling Alipay WeChat ApplePay can rely on personal transfer counterattack?