Lakala is masculine and straightforward from the C-end (individual users) to take the B-end (merchant side). This time, Sun Taoran and his team brought the Internet POS+---a smart POS terminal product that satisfies the full payment function. But what really matters is the "cloud platform" behind it. It seems to be connected to unlimited connections, scenes and imagination. Is the so-called Internet POS+ just a propaganda gimmick or a "revolutionary POS product" as Lakara said? Today, the Internet "free" thinking is popular, can the low price of 999 yuan sweep the market? In this issue, the "Internet Biography" column, which is very popular among readers, is simple. (Scan the QR code at the end of the article, pay attention to get more insider, one depth per day!) [The cloud of the pos machine battles] On December 8th (today), the emperor was fascinated and the media was gathered on the highest floor of the beach. They are all on the lookout for Lakara's Internet POS+ conference. In this "Cloud Platform and Internet POS+ Series Product Launch Conference", Lacara founder and chairman Sun Taoran officially represented Lacala with a smart pos terminal product that meets the full payment function. The price is set at a very high price. Competitive 999 yuan. Also released is the "cloud platform" that it carries. The platform claims to be innovative in the "3+1+X" mode, which is a smart shop with full payment, full acceptance, and micro-members' core strengths; it can comprehensively meet the financial needs of shop owners and customers. Sexual Internet financial platform; the unlimited possibilities of cloud platforms connecting massive APP applications. Science, POS (Pointofsales) is a multi-function terminal, usually equipped with a bar code or OCR code terminal reader, with cash or barter cashier function. It can be installed in the special merchants of the credit card and the receiving network to connect with the computer to realize the automatic transfer of electronic funds. It has the functions of supporting consumption, pre-authorization, balance inquiry and transfer, and it is safe, fast and reliable to use. Its main task is to provide data services and management functions for commodity and media transactions, and to conduct non-cash settlement. In fact, people in modern society should be very familiar with POS machines, and it is becoming a battleground for mobile payments. As far as I know, since 2014, Alibaba and Smart FUN have significantly increased their mobile payment tools to enter the mall POS. According to the report, the teams on both sides are making a big attack, talking about mobile payments everywhere, paying, shooting, and resources to seize offline customers. Most merchants will give feedback: talk about it, who is the best to use. The traditional retail overlord Wanda Group is not to be outdone. The system based on cloud POS is called “Huiyun Systemâ€. Now, Lakara is here too. Lakara is China's leading integrated Internet finance group, covering payments, credit, credit, wealth management, equity crowdfunding and other fields. It has more than 100 million individual users and 4 million merchants. Next, the annual transaction volume exceeds 2.7 trillion. Why do the heroes compete for the mall POS? Because of the mobile payment at the B end, the rate is more tolerant. As long as there are enough customers, the merchant is willing to accept the form of mobile payment, even if it bears a certain rate. At the same time, for the user, mobile payment can greatly save the transaction. time. This is also why many C-side mobile payments, such as Alibaba and Smart FUN, even if they are paying money, they have to grab customers and invade offline POS. They all want to change the way they form user habits. Because human habits are developed once it is difficult to counterattack. At the same time, the transaction data of the POS machine of the shopping mall contains great commercial value. With the consent of the user, it can carry out in-depth mining and analysis to generate new services and values. In addition, the price and stability of the POS machines in the mall are very high. In this war, Lakara, one of China's comprehensive Internet finance giants, is well prepared. [iPhone and cloud POS] This Internet POS+ and its "cloud platform" products are so important that Sun Taoran excitedly told the national media: "We revolutionized the traditional POS machine." As everyone knows, Lenovo has always been known for its steadiness. What is Sun Taoran's daring to say? The Chinese Internet Circle is a company that is known as "revolution, redefinition". It has become an ordinary public relations statement from an slogan of exciting revolutionary innovation. It is disappointing. Therefore, Sun Taoran dared to say this, so that the onlookers still squeezed a cold sweat. So, what is the "revolutionary" law in Lakara's Internet POS+? "Apple is the first to launch a real smartphone. It has a touchscreen, a 4-inch screen, and an AppStore. Its business model is divided with the developers. Lacara is like the Apple of the year, the first Defined the Internet POS, and its business model. The most important thing is not only this POS product, 5-inch screen, handheld, there is an app store inside, and the developer is a sub-account mode. So I dare say Lakara in the Internet POS The revolution on the past is no less than the revolution of Apple on the mobile phone that year." In the face of questioning, Sun Taoran came. In 2007, the invincible conqueror Jobs proudly said: "Today, Apple reinvented the phone." What is shocking to the world is the iPhone's stunning industrial design, which completely abandons the keyboard's touch screen and has an amazing app store model. However, it is Apple's true ecosystem-level rule to make the phone completely an extension of human organs. The iPhone was born, not only killing all the mobile phones in history, but also leading the industry into the era of smart phones. More important is the opening of the mobile Internet. The iPad that followed has also swept the world, people use PCs less and less, and use mobile phones and tablets for longer and longer. A product that is rapidly losing user time must be dying out. Therefore, even the PC giants are struggling. In stark contrast, Apple, Samsung (which dominates the Android system) and its imitators have taken over the profits and become the big winners of the mobile era. Therefore, Sun Taoran even asserted: "La Cala launches smart POS, which is the same for peers. Of course, people don't understand this, I don't know, but we think that if the business is not replaced by smart POS, it will be used by others. Smartphones, you use functional machines, are not in one world. Because, I am not in a dimension with you. I really think that all POSs will be better in the next three years, and the replacement of the POS machine Lakara will occupy more than half of the country. !" This is just like Apple's launch of the mobile phone. The revolution is like a smart phone replacing a function machine. The king of Motorola, Nokia and other functional machines have all closed down, that is, they have not kept pace. This is a dimensionality attack, I am destroying you, but it has nothing to do with you. Of course, everything can only be given time to verify. Because the depths of human nature always overestimate the present and underestimate the future. [Hardware "free" true meaning] The press conference is not over yet, and industry professionals and journalists have already quarreled on social networks. Some people say, "Lakara since it claims to be Internet thinking, the smart POS machine is free, and it sells å•¥ 999? This is a virtual, stealing concept!" As an Internet veteran, I want to talk seriously about the true meaning of my "free" smart hardware. It is completely different from internet software. The software products of the Internet are mainly written by code, and the main cost is the computer, server and bandwidth in addition to the salary of the research and development personnel. After the completion of the research and development, there are a large number of billion-level users, and the per capita cost is infinitely close to zero. So it can be free. And smart hardware not only includes code, but also physical entities, the cost of raw materials, abrasives and production lines, how can it be free? The hardware is free, I think it is free of "profit", not the price of free! After attending the signing ceremony of LeTV Group in Chongqing in September, I was also in this view when I exchanged with Le Yue Chairman Jia Yueting. Now, LeTV's free profits and ecological anti-playing methods are on the rise. Sun Taoran also made it very clear, "I think the price is decisive, the price is the highest threshold, but this price always has a limit. Do you want to sell a car for 10,000 yuan? Impossible! Different products have A cost, as long as you stick to the cost to price, in the user's mind is the same as free." It should be known that the similar price of the Lacala smart POS machine is set at 1999. Now Lakara has set the price at 999 at a time, which is equivalent to a revolution in this industry. This is no less than when Xiaomi put the entry smartphone at 999, when the same function of the smartphone was sold for 3,000 yuan, it was defined as 999, which broke the market in one fell swoop. Since the hardware 0 is profitable, what is the profit? The answer is to grab the entrance. In the Internet thinking, product delivery is just the beginning, it is the entrance! Connected behind is a fee-added value-added service, so it dares to be free or even subsidized. The traditional enterprise delivery products are often the end of sales, no connection, and no entry at all. I once put forward an amazing point in the annual open class [Re-innovation]: "The essence of the Internet company's free is to spend money to buy a connection quickly!" If Laklaa wishes, all merchants that use their smart POS machines will be highly active real users, and will use value-added services through their cloud platform, then Lakara will firmly lock the entrance of China's smart POS machine. ! For the merchants, let the offline embrace the Internet and let the merchants arm to the teeth. Where is the innovative technological revolution of Lakara? A comprehensive internet finance platform. The hardware side solves the problem of offline acceptance. The software side is equipped with big data and cloud services. It also turns the original single-acquisition mode into a traffic portal that embraces the Internet financial business, thus becoming an entry-level product in the Internet financial era. [Conclusion] Last year, Lacala launched a mobile phone collection treasure, and announced that it had reinvented the POS and launched a revolution in the collection of orders, sweeping millions of merchants a year. This year, the Internet POS+ was launched. The full payment and full acceptance also moved out of the open cloud platform. It seems that there is a great determination to carry out the revolution. Now, scan code, card, swipe, NFC, you can see the payment methods are used in the Internet POS+, independently developed Android system touch screen control, but only 999 yuan. It has played a very low price in the industry, and it is absolutely sincere, and it has changed the momentum of the acquiring industry to a new generation. 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Comparing "Internet POS+" to iPhone, is Lacara revolutionary or bragging?