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However, the advantages of the Internet in information performance are not only manifested in the types of expressions, but more importantly in the performance of the hypermedia information. The biggest difference between browsing information and reading printed information on the Internet is that through hyperlinks, we can change the direction of our viewing and obtain timely background information related to the information being viewed, instead of just reading the printed matter. The resort reads.
People's thinking is based on the connection between the information stored in the brain. People grasp things themselves by grasping the connections between things. Therefore, information can be better accessed, understood and used by people only if information is organized and expressed according to the relationship between them. This idea of ​​connecting organizations, expressions, and accessing information (especially textual information) by information is the so-called idea of ​​hypertext. If the information involved includes text, graphics, images, sounds, animations, and moving images, it is the so-called hypermedia idea. Prior to the invention of the computer, American Vanner Bush had already put forward the idea of ​​hypertext in 1945, but neither the material machinery at the time nor the information machinery at that time had realized this idea to a large extent. Internet technology developed in the last decade or so has not only realized hypertext but also realized hypermedia. What is more important is that the Internet popularizes and popularizes the information organization and performance of hypermedia, which has led people to develop a habit of using information to link information on the Internet. This kind of habit cannot of course be applied to printed matters.
People often say that the Internet can provide more information than print, and the large amount of information is one of the reasons why the Internet is transformed into print. Before the effective statistics were made, there was no theoretical basis for this argument. However, from the point of view of the organization and presentation of information by the Internet in the manner of hypermedia, the Internet allows people to obtain the most effective information in the most effective time. Therefore, the impression that people have access to more information than print on the Internet is understandable.
2. Advantages of the Internet in information dissemination The advantages of the Internet in information dissemination are very obvious. Prints are spread by hand, and information on the Internet is transmitted through information machines. The essence of the information dissemination method of the Internet lies in its cross-temporal space. Day and night, and thousands of miles of water do not affect the spread of information on the Internet. However, this cross-temporality in the dissemination of information is not unique to the Internet. Broadcasting and television information dissemination also spans space-time. The advantage of the Internet over information transmission in existing media lies in its unique two-way nature.
Regardless of broadcasting, television, or newspapers and periodicals, their information dissemination methods are all so-called broadcasting methods, that is, one-way information publishing methods. The role of information sources and information receptors is relatively fixed. The situation on the Internet is different. The dissemination of information is two-way and interactive. Recipients of information can also be publishers of information. Recipients of information can exchange information with the publisher of the information on the same media in a timely manner. This is impossible for various media in the past.
3. Printing is still advantageous in terms of unification of form and content diversity. After discussing the advantages of the Internet in information representation and dissemination, we may need to clarify where the essential characteristics of print differ from the Internet. Whether through mobile phones or e-books, the Internet's representation of information can be attributed to "hypertext information on digital displays." It is also difficult to describe it clearly with simple words. Because there is no unified information carrier such as a "digital display", there is no such general information as "hypermedia information." If you want to summarize the print matter, you may only use a relatively abstract text to describe it. The so-called print is the "unity of information content and information carrier." For example, for packaging printed matter, there is no printed box, not a packaged printed matter; a printed packing board is used instead of a box, but for decoration, it is not a printed matter. The unification of information carriers and information content, and the various forms of information carriers are the issues of print and the Internet....
The information carrier itself carries the information needed by the information receiver; information leaves its inherent carrier, and the information of the carrier itself no longer exists, and the value of the information itself is also greatly reduced. What can the box on the display tell us? Due to the differences in media, appearance, purpose of use, and geometric shapes of prints, the role of prints in people's social life will also vary. (To be continued)
The Impact of the Internet on Printing from the Perspective of Information Science (2)
1. The Internet's Advantages in Performance Content The forms of information carried by printed materials can be summed up into three types: text form, graphic form, and image form. In addition to the above three forms, the Internet also includes sounds, moving images, and graphic animations in the form of expression of information content, making the information more intuitive, vivid, and vivid. Therefore, as far as the forms of information are concerned, the Internet covers all possible forms of expression of broadcast, television and newspapers in the past and is unmatched by print.