World famous brand design: packaging interpretation business myth

The psychology of this manufacturer is reminiscent of the tide of world industrial products 70 years ago. At that time, many business owners launched a large number of products, but they did not attach importance to the appearance of packaging, and the prescient American product design king Raymond Rowe believes that without good packaging and design, the product could not be sold at a good price. He therefore founded himself. The aesthetics of commodity aesthetics: "The ugly things are sold badly." His theory was only approved after the Great Depression.

In 1929, the entire United States was caught in the Great Depression. Many entrepreneurs managed to extricate themselves and began experimenting with fresh theory. That year, an owner handed a ugly telecommunication machine with an unsaleable shell to Lovi and made him change his appearance. Luo Wei used aerodynamic principles to design a streamlined and improved new machine, which made the appearance more handsome and sold a good price. In 1935, Rowe redesigned the shape of a heavy, ugly refrigerator, doubling the refrigerator sales. In 1940 he improved the "Good Luck brand" cigarette package, which increased sales by 25%. In 1948, he designed the Coca-Cola beverage bottle, which enabled Coca-Cola to wear a new outfit to the world and continue to perform continuous success. At last, Luo Wei’s theory was carried out in various countries.

Today, people who do not believe in the theory of "what things are ugly and sold bad" seem to be missing, but as long as there are people whose sales channels are still too lazy to change the design and packaging, "the emperor's daughter does not marry". The uncountable fact of business warfare is that many products have become famous brands with excellent design. Whoever sees this fact first will be able to win in the business war.