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Even so, the fundamentals of the printing world have not changed. People rely on their eyes to feel light and form images through the brain. Color, color, hue, contrast, brightness, halftone, color gradation, etc., are still the standards for measuring the quality of printing. . It was not until 2005 that the computer could replace the human brain to complete all the work, and offset printing according to the NPES study showed that it still had to occupy 80-85 percent of the printing market.
According to Laurie Mashan, Marketing Manager of AB Dick Offset Printing Machines, the shift to digital printing is likely to be seen in the offset printing market after 18 to 24 months, and Whitegrass Equipment Equipment's Vice President White Glaser expressed that it is exceeding In the 3000-page long-run printing, there is no place for digital printing. Competitors only come from within the offset printing industry, such as imaging equipment providers.
Director of Markets at Iraq’s Heidelberg’s Marketing Department, Mr. Franck, was more modest. He thought that offset printing and digital printing were complementary. He said: “If digital printing is less than 1,000, digital printing is the best choice. However, if the number is greater than 3,000, offset will begin to show its advantages. 3000 pieces are a threshold for digital printing."
The owner of New Jersey's AbraCadabra Corp., Gerald Kadello, believes that digital printing has threatened offset printing. He said that no matter what, people are increasingly demanding short-run printing, the printing world is changing, and digital printing is the leader of the short-run on-demand field. . Nismulla quoted the results of Hamada's research and supported Kadello's view. Hamada's research data shows that in the range of 500 to 20,000 printing jobs, 12,000 to 15,000 large-size offset presses per hour do not have advantages, but long-run printing only accounts for all color printing jobs. 13% may be even less later.
People are becoming more and more interested in digital printing, but they do not know how to combine it with existing work to maximize their effectiveness. Many people feel like they are taking the “back door†of digital printing. They just purchased a pre-press CTP system or imaging equipment. Nevertheless, they still bring benefits for offset printing.
Glas said that Swaneck has effectively reduced the printing cycle, and the CTP system has greatly improved the company's prepress processing. According to Nismulula, preparation time in prepress work takes up half the time of the entire job, and the other half gets inked on paper. Obviously, minimizing work preparation time is a good way to increase production and improve printing efficiency.
Around the printing automation, remote ink control systems, automatic register systems, automatic or semi-automatic version change, self-adjusting printing format size, blanket/roller cleaning and drying methods emerged in a large number, a variety of technologies to shorten the prepress preparation time It will be the development direction of offset printing in the future, and other technologies such as shortening machine maintenance cycles, reducing maintenance costs and reducing the number of downtimes will also appear in the offset printing market in the next 5 to 6 years.
Trends in Color Despite the growing market for organic devices and the increasing number of printing colors, all other methods have not been affected. "A lot of black and white printing customers in the past have now flocked to color printing, but I have found that the demand for black-and-white printing is also increasing."
Ma Shan said, “Many low-level black-and-white jobs that were previously completed with printing presses have now been transferred to copiers. People using two-colors will find four colors better, and those using four colors will use glazing techniques.†"People's requirements are getting higher and higher, and from two-color to four-color to three-primary printing, people's computer knowledge has become more and more abundant," said Glaser.
The trend in training is in this respect. Ma Shan said that nowadays, users are paying more and more attention to the ease of operation of the machine, because there are fewer and fewer professionals in the printing industry, and the teaching of the school in the offset printing process is getting lower and lower. More and more students have become computer geniuses rather than printing industry experts.
Many machine builders such as AB Dick, Heidelberg, Hamada also stated that many customers urgently need technical training on-site demonstrations or lectures, because they find that most of their employees are not as qualified as they used to.
Franck believes that manufacturers are obligated to provide training services for their customers in terms of digital file generation and print preparation. Nismulla also believes that in particular to help customers achieve the four-color printing under the most cost-saving method, equipment manufacturers should focus on improving productivity and ease of use. Mashan also said that if a company wants to be successful, it must become a friend of its customers and provide them with friendly support services. The demand in this area is becoming more and more urgent.
AB Dick has taken a step forward. It recently planned to introduce a two-color printer with simple operation, high performance and complete functions for customers.
The customer's choice of digital printing can provide short-run, on-demand printing in accordance with the customer's requirements. This is an advantage that offset printing cannot match.
According to data provided by the market research company CAP, sales of digital color printing in 2000 will reach US$4.3 billion, which is three times that of 1997, and personalized printing, which often requires changes in content, is the driving force behind the increase in digital printing. The role of personalized printing is getting bigger and bigger, especially in areas where one-to-one service is needed.
At the request of Xeikon, Stragies on Demand conducted a survey on the color digital printing industry. It was found that in 1994, the A3 format printed sheets cost 50 cents each, and by October 1998, their The number of live jobs per month reached 1 million, and the cost dropped to 10 cents. In digital printing, the most needed area is on-demand printing of less than 1,000 sheets. The color print-on-demand revenue reached $9.4 billion in 2000, an increase of 50%, while the growth of digital color is even greater, reaching 75%, with a value of $3.9 billion.
For the new millennium, regardless of the type of printing, digital or offset printing is better, and even bigger and better is the direction of development of the printing press. Card Deputy Luo said: "We are preparing to purchase another press, preferably a large-scale Chromapress color press. The 2000 DRUPA is a grand event and we believe that it will give us many opportunities for choice."
Afterwards, he added: "I think offset printing will still exist for some time, because people have already invested considerable capital in it and they will immediately switch to other methods. This is unlikely. Digital printing is inevitable. To become the mainstream of printing in the future, but only in the case of short-term printing needs more and more conditions, can achieve this situation." Nishimura also believes that the use of toner digital printing due to high investment in the purchase, printing color relative Problems such as being poorer will make digital printing only have a small market, and cannot immediately replace offset printing to prevent its continued growth.
New products introduced by the market
Offset printing series
Hamada of America Inc.
Hamada introduced two models, A252/A252P and B452/452A. The former is a double solid color, four-plate roll, horizontal printing, 14.25 X 20.5 inches format, with a pull gauge device. The latter is a horizontally oriented four-color printer. Can maintain continuous dampening and precise registration. The hydraulic control system can effectively control the rollers and rollers, prolong the service life of the machine and reduce the maintenance cost. The Easy Plate Setting (EPS) automatic plate system can shorten the entire work ready time.
Heidelberg USA Inc.
Heidelberg's new Printmaster QM 46 is an extension of the company's original Qickmaster 46. It uses a new ink system that precisely regulates the ink flow, printing on 13X18 inches.
Ryobi Limited
Ryobi 3304HA is an A3 format vertical four-color printer using Ryobi's self-developed Ryobi Semi-Automatic Plate Changer with a maximum print size of 13.39 X 17.72 inches and a maximum print speed of 10,000 sheets per hour.
Ryobi also introduced the Ryobi 684 (Four Colors), Ryobi 685 (Five Colors) and Ryobi 686 (Six Colors) series of multi-color printing presses. In-line coating function is available, with a maximum print speed of 15,000 sheets per hour.
Swaneck Graphic Equipment Inc
Swanko's Toko-R2S true two-color printer is the Toko-R2 modified machine on the market. Reduced ready time, improved printing quality, accurate registration, easy cleaning. The company also offers the PRO-PRINT 1319 E13 offset press. Four-plate printing, printing image size 13X17.5 inches.
Digital Printing Series
Heidelberg USA Inc
Heidelberg announced the upcoming launch of the new Quickmaster DI PLUS digital press. Imaging time is only 4 minutes with fast RIP operation and color control system, which greatly increases the printing speed.
Indigo
Indigo has three color digital presses. The e-Print Pro four-color printing press is suitable for the primary level, and is mainly used for mid-to-short printing on demand. It prints 2000 pages of A4 size paper per hour. TurboStream is a six-color printing press for high-volume, high-quality printing jobs. The most high-end product is its UltraStream Digital Offset Color seven-color press, with 8,000 copies per hour, suitable for high-fidelity, high-volume print jobs.
Xeikon American Inc
In order to meet the needs of the digital printing market, Xeikon American has equipped its DCP/32D and DCP/50D printers with the highest-end devices, including a set of RIP color-producing Xspect systems that can be adapted to both industry-standard RIP systems and a Set of RIP overprint Xtra system and a 500MB Compaq/DEC Alpha operating platform. According to the agreement between Xeikon and Varis, all Xeikon machines can use Varis' Variscript technology to guarantee the full-color production of large-volume print jobs.
Digital printing, or offset printing?
Proponents of digital printing claim that digital printing has changed the entire printing world. They have omitted the middle of the printing process and brought the quality, speed and adaptability of the printing industry to a new level. Many companies have joined the ranks and are turning digital printing into a new and different area.