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The mahogany market is not cold and light, only for the big
The market is cold but not dull
Many people are paying attention to the recent real estate market. In the last quarter of 2012, the housing market showed a clear stagnation. Statistics show that the volume of housing transactions in 100 large and medium-sized cities across the country has risen to varying degrees. The volume and price of the real estate market have risen. One is because a large number of users just need to start to take the shot. Second, people have formed optimistic expectations about the positive economic policies that will be brought about after the "18th National Congress". And mahogany furniture is obviously hot-selling around New Year's Day, and it seems that there is a "hook-up" market like real estate.
The economic recovery will further stimulate consumption. According to the data, since October 2012, the “management Purchasing Index (PMI)â€, which is regarded as a measure of manufacturing prosperity, has been growing steadily. HSBC released a report predicting that China's GDP growth rate will reach 8.6% in 2013. Infrastructure investment will gain new momentum as a number of new projects are launched in the near future. In addition, consumer spending remains viable. The combination of the above factors will promote economic growth this year and in the future, especially the recovery of manufacturing and real estate will surely drive the overall recovery of the secondary and tertiary industries.
With the development of the times, people's understanding of mahogany furniture has become more and more profound and comprehensive. The actual situation in front of us is the shortage of raw materials for mahogany and the lack of skilled craftsmen. We have reason to believe that the cultural value, artistic aesthetic value and investment collection value of mahogany furniture will be sought after as never before.
Take the "Cultural Industry" train
A single leaflet rosewood tree, it is just a tree, it is cut into pieces, it is only a material, but after carving, it will bring people a beautiful enjoyment, this is culture. Mahogany furniture can also be called a cultural product because of its unique cultural connotation.
During the "Twelfth Five-Year Plan" period, the cultural industry rose to the pillar industry of the national economy, and the most basic judgment of the pillar industry of the national economy accounted for 5%-6% of GDP during the same period. At present, the Chinese cultural industry accounts for about 2.5% of GDP in the same period, which means that during the “Twelfth Five-Year Plan†period, the output value of the cultural industry will double. This shows that the cultural industry has a lot of room for development.
As one of the carriers of traditional culture, mahogany furniture is how to grasp the essence of traditional culture and then use a unique way to express it. This is the key to the rise of the redwood industry to the cultural industry. For the mahogany enterprise, the combination of furniture design, product positioning and culture, cultural creativity into the furniture production, enhance the added value of the product, and strive to create a unique brand style. If mahogany furniture companies can catch up with this "cultural industry train", the future development will be smoother.
Meet the current social needs
Art comes from life, reflecting life and living services. Mahogany furniture is a practical item in people's daily life. It fully embodies the characteristics of the times and the human atmosphere. The furniture of each period has its own style.
Mahogany furniture is the representative of the culture of the times. For modern people, mahogany furniture is a product with historical culture, a combination of design culture, wood culture, craft culture, history and culture. The most lacking of the current mahogany furniture industry is the high-level corporate philosophy and cultural concept. Most of the enterprises are copying the classical furniture of the Ming and Qing Dynasties. On this basis, the mahogany furniture that reflects the contemporary culture is not made.
China's heavy cultural accumulation still has a strong vitality in the new era. These traditional techniques will inevitably lead to new forms in the development process. The expansion of this culture is inexhaustible. The mahogany furniture should blend modern elements to keep up with the trend of the times. At the same time, it is necessary to find the soul and essence of creation in the traditional culture, based on the current social needs.
Based on the expansion of the industry
At present, the lack of brand in the mahogany furniture market is an indisputable fact. From the overall industrial structure of mahogany furniture, SMEs are mostly. Due to the inherent shortage of financial, human and material resources, the company seems to have more than enough strength to build a brand. China has a vast territory, and the aesthetic habits and cognition of mahogany furniture vary from region to region, resulting in few national brands. . Since the proportion of mahogany furniture in the furniture industry is small, it is relatively less affected by the economic cold wave. From the large-scale furniture exhibitions such as Dongguan Famous Furniture Exhibition and Shenzhen International Furniture Exhibition in March 2012, more and more non-mahogany furniture enterprises began to turn into mahogany furniture, and more and more dealers paying attention to mahogany furniture. These phenomena can also be seen that the expansion potential of the mahogany furniture industry is very large in the next few years.
Redwood enterprises should strengthen the docking relationship with various large-scale store activities, organize more redwood cultural activities; go out to the redwood industry base where they are located, and participate in the national mahogany furniture exhibition. When the economic environment improves, it will show its strength.
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