China Packaging and Bottle Netting Expert Weapons: Can a Liquor Bottle Factory think of innovations in liquor bottles that bring convenience and surprises to various types of promotions for liquor factories? A liquor bottle accepted by consumers is believed to be difficult to refuse. This article by the original Chinese bottle net, reproduced, please indicate the source, and do not change
High-end products begin to "abuse" the city
As profits have been diluted and competition between medium and low-end products has become more intense, in recent years, many liquor companies have adopted high-end liquor as a new profit growth point. In the mid-to-low-end liquor segment, large-scale liquor groups that are already well-known have begun to adjust their product mix and march into the high-end market. As a result, high-end or ultra-high-end products such as "Shuijingfang", "National Pits • 1573", and "Shede Wine" appeared on the market. The original monopoly of the high-end market of Wuliangye, Maotai and Jiannanchun was broken.
Mid-range wine is the best place for new white liquor brands
China's liquor industry, high-end wines and low-end wine markets already have strong existing competitive brands, such as Red Star Erguotou, Jianzhuang Wine in the low-end wines, Maotai, Wuliangye, and Jiannanchun in high-end wines. These brands are in the consumer groups. The recognition has a high brand reputation and loyalty, and the overall competitiveness has a strong market consumption maintenance potential. If the new brand does not have strong cultural connotation, sufficient capital base and innovative market operation ideas and long-term investment companies Business philosophy, it is difficult to gain a foothold in these two markets. In contrast, in the mid-range liquor market, although there are also more powerful brands such as Jinliufu, Xiaozhuxian, Langjiu, but due to strong market consumption in the mid-range wine market as the basis for expansion, the loyalty of existing brands is generally low and the market is technically operated. Due to the larger market opportunities, new brands are more likely to succeed in brands and markets in the short term. The mid-range wine market is a paradise for the development of new brands.
Food and beverage terminal is the focus of competition for wine products
With the improvement of people’s living standards and the acceleration of the pace of life, consumers’ demands for food consumption standards have risen from a mere level of material consumption to a level of value consumption for quality of life. The development of this trend has tended to shift the consumption of food places from family-oriented consumption to hotel-based consumption. Catering consumption has become the main consumption place of people's diet. As a kind of alcoholic products for food supplemental consumer products, with the development of the market, the food and beverage market has become the largest consumer market that exceeds Shangchao’s and wholesalers, especially the high-level alcoholic products with highly targeted consumption levels. It is already the main channel for liquor companies to achieve sales breakthrough, brand potential energy appreciation and profit acquisition. The brands such as Xiaoxie Xian and Kouzi Pit are all relying on the successful operation of the catering market to obtain the stability of the mainstream status of market consumption. As far as the entire catering market is concerned, due to the multifaceted characteristics of the market and the high efficiency of product information dissemination, it is easy for the new liquor products to operate through the catering market at the focal point to achieve sales in the catering market in the regional market or market area. Breakthroughs, so most liquor manufacturers have put their energy and development chips in the catering market, forming a market focus of competition.
China's vast territory and resources, regional differences in cultural differences and consumption levels are more prominent, each regional market has regional differences in consumption habits and individual consumption concepts. The differences in the consumer culture of the market have created many successful regional liquor brands. Regional brands of liquor brands are located in camps. When they compete with national brands, they are influenced by the focus of focus investment strategies and can effectively curb the development of foreign brands in their own regional markets. Or win in the long-term market battle.
The consumption of alcoholic products can create a harmonious business atmosphere. Through mutual communication and communication, they can achieve mutual understanding and consensus, which can greatly promote business negotiation; and, through the wine table The "cultural" exchanges can build true friendship on the basis of common interests, become healthy friends of each other's state of mind, have a harmonious partner, and build a civilized and elegant cooperative relationship. . In 2002, the consumption of white liquor in Guangdong was 10 billion yuan, accounting for about one-tenth of the consumption of liquor in the country. Of the consumption of 10 billion yuan of liquor, 80% is the share of consumption of business wine, and it can be seen as “business wineâ€. The market is big. And business wine is generally targeted at the consumption of medium and high-grade wine, and the profitability of the company is relatively large.
The main purpose of the promotion is to increase the value of random consumption of the product. The functional differences among liquor products are very small. With the prominent value of consumption, it is difficult to satisfy individual consumer demand for pure product function personality competition, nor will it achieve too much market performance. Looking at the status quo of terminal sales in the domestic liquor industry, most of them are based on simple product promotions, such as buying gifts bundled sales, opening bottle sales promotion, gift and gray relation input, and other sales methods. These simple product-level promotions not only reduce the consumption value of the original products, but also damage the internal image of the brand to some extent. Enterprises only on the basis of simple product promotion implementation, the nature of promotion will be promoted to the value promotion level, promotion can truly serve the brand, value-added services for the enterprise, and the company's other marketing methods together constitute a close market value chain.
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