Clarks: famous leather shoes brand read the full text >>

Leather shoes are expensive for Italian brands, but most Italian brands are luxury brands. There are only a handful of famous people who can fly into the homes of ordinary people. British brand Clarks is one of them. In 1825, 24-year-old Sergio Clarks opened a workshop for the production of sheepskin rugs. Five years later, James, the younger brother of Serius, joined the brother’s business and began making slippers using the leftovers that made the carpet. Clarks had more than 900 employees in 1842, producing 12,000 pairs of leather shoes each year and selling them to distant countries such as Australia. In 1851 Clarks won two awards at the Grand Exhibition held at the Crystal Palace in London. In 1856, the company introduced the Singer sewing machine, which greatly improved the quality and quantity of production, laying a solid foundation for the future of Clarks' 100-year foundation. Since then, Clarks has launched the “Hygienic line” footwear collection, which features the human foot line shape as a selling point, and the release of which is very popular, creating a brand image for Clarks' manufacturers of foot-friendly shoes. In 1870, the company's sheepskin carpet business was removed and the manufacture of shoes was focused on. It became the earliest shoe-making company in the UK to introduce machinery for production. In 1883, Clarks launched the "Healthy Boots" series that conforms to the curve of the human foot, and has established its reputation in the industry for Clarks' products with its excellent comfort. The first Clarks laboratory was established in 1925. The first Clarks store was born in 1952. In 1980, Clarks acquired British K-shoe company. In 2001 Clarks entered the European children's footwear market. In 2004, Clarks Company was officially established in China. As early as the beginning of the 20th century, Clarks accelerated its expansion, and vigorously developed new technology for shoemaking, used new materials to make shoes, and used the economic benefits of mass production to earn more profits and enable the brand to thrive. During this period, Clarks put a lot of attention on women's shoes. After the Second World War, Clarks launched a lot of classic shoes, widely welcomed by shoe fans, and sold worldwide. This made Clarks, the British name, go to the world and become one of the symbols of England's popular clothing and footwear culture. What kind of shoes have such abilities? One of them is "Desert boot", a masterpiece of Clarks in the fifties. This classic boots was designed by Nathan Clark, the fourth generation successor, and was inspired by Nathan's military boots and a pair of boots bought on the Egyptian Cairo market. Thus named "Desert boot" (desert boots). The simple shape of the boots makes it not only walk in the desert, but also footprints in shoe stores in major cities. Another Wallabee, released in the 1960s, resembles the moccasin worn by North American Indians. In addition, Clarks also vigorously developed children's casual shoes in the 1960s, setting an example for children's footwear. Since its inception, Clarks has achieved a global turnover of 955 million pounds. It sells an average of 41 million pairs of shoes annually and employs more than 12,000 people worldwide. Clarks's shoes use less fancy details, and all fringed trims are not available. The colors are only black, brown, and muddy yellow. The materials are mostly traditional suede, cowhide and so on. Clarks focuses on craftsmanship, materials, and car lines. Clarks' shoes are always solid and timeless. Even the traditional conservative shoes, but often by the British trend of people's favor. The most classic is that the famous British band The Verve lead Richard Ashcroft once wore a pair of light brown Wallabee on the album envelope.

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