Beverage Wars, Glass Bottle Packaging Returns to Mainstream

What is the hottest thing this summer? That is undoubtedly the competition in the beverage market. When you go out, you can see advertisements for new types of beverages at any time. There are hundreds of types of beverages in supermarket counters. Each of the major brands has entered the market of drinking water, functional beverages, plant beverages and carbonated beverages. competition.

Although pushing new products can seize the market and attract eyeballs, pushing new products is not an easy task after all. It involves the problems of R&D, innovation and production equipment. Therefore, some merchants also improve the buyer’s product by improving the design of existing product details. Recognition degree. These details of the design more reflect the concept of people-oriented. For example, in the past few years, plastic bottles or carton boxes were used for packaging. Now the glass bottles have returned to the market because, from a safety point of view, glass bottled drinks are the best. Although the cost increases, the selling price also rises. However, more and more high-end consumers are still more willing to accept it. In addition, some fruit juices specially made for children, the bottle mouth is designed as a straw type, some are suitable for drinking beverages, and the mouth of the beverage bottle is designed as a small mouth (it is not easy to spill it while walking, and it is similar to the mouth design of a water bottle ) These all make consumers more convenient.

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