Internet technology is increasingly affecting all walks of life, and the furniture production center Houjie is working to meet this challenge. The reporter was informed that the Houjie Town Government intends to cooperate with Dongguan International Famous Furniture Design and Research Institute to jointly create an e-commerce platform for the furniture industry. The platform will use the "cloud computing" technology to set up a headquarters dispatching center to connect raw material suppliers, furniture companies, terminal customers and other parties to achieve "online mall + virtual exhibition + designers and DIY + production enterprises + customers" Linkage. The platform is expected to be completed and put into use within three years. Solve the problem of weak sales channels Houjie furniture manufacturing enjoys a good reputation both at home and abroad. However, in recent years, the traditional sales model has been hit by e-commerce. The town's furniture industry has fallen into a “dumbbell dilemmaâ€: manufacturing and consumption are developed at both ends, but the middle sales channels are weak. At present, there are 176 furniture enterprises on the scale of Houjie Town, of which 62 are enterprises with a production scale of over 100 million yuan. At the same time, the town's furniture market has a huge capacity, and the annual output value of the furniture industry exceeds 10 billion yuan. At the same time, the middle-sales sales channel of the town's furniture industry is very narrow. Enterprises and consumers can only trade through traditional offline sales models such as exhibitions, dealers, agents, franchise stores and direct sales stores. Thus, the furniture manufacturing, market capacity and sales channels form a dumbbell shape. Furniture club scheduling In response to the above situation, the Houjie Town Government decided to jointly establish a large-scale e-commerce platform with Dongguan International Furniture Design and Research Institute. According to the design concept, this platform will use the "cloud computing" technology to set up a headquarters dispatching center - cloud computing call service center to connect raw material suppliers, furniture companies, terminal customers and other parties to provide B2B, B2C, O2O, etc. A variety of interactive modes, to achieve "online mall + virtual exhibition + designers and DIY + production enterprises + customers" multi-party linkage, to maximize the customer's "one stop home shopping" demand. In terms of specific operations, Houjie will select the name of the furniture club to take the overall scheduling role. Based on the vast resources and rich experience accumulated over the past ten years, the club integrates relevant high-quality resources from the whole country and abroad, and integrates it online through “cloud computing†technology. "Our aim is not to simply sell goods." The relevant person in charge of the Dongguan International Furniture Design and Research Institute pointed out that after the platform is put into use, it will focus on integrating raw material suppliers and production enterprise resources, increasing the transparency of transactions, and striving to achieve zero inventory of enterprises. “It is expected to reduce purchase costs by 70% and production costs by 5% to 15%â€. Introducing 30,000 to 70,000 designers stationed In order to make consumers have a pleasant experience in online shopping, the platform will use the latest 3D imaging technology and 3D modeling technology to build a three-dimensional model database of massive furniture products, realize 360-degree panoramic network display of furniture products, and help consumers better. Experience the superiority of products through virtual technology. At the same time, the platform will provide DIY independent design functions, consumers can customize home products according to their individual needs. According to reports, the platform will introduce 30,000 to 70,000 designers stationed on the site to carry out online design services. The platform will also be available in a variety of foreign languages ​​such as English. "For example, Russia's import demand for thick street furniture products has increased significantly. Many Russian businessmen have recently come to Houjie to inspect and purchase. We plan to set up a Russian version." The relevant person in charge of Dongguan International Furniture Design and Research Institute revealed. Future or set up an independent logistics distribution company In order to solve the problem of after-sales service, Houjie Furniture e-commerce platform will use the "cloud computing" technology to build the furniture enterprise Internet of Things, and establish a unique identification of the furniture single product single code, to achieve the management visualization of the entire furniture supply chain and the transparency of information. At the same time, the platform will also achieve strategic cooperation with third-party logistics companies to unify logistics distribution, installation and return services. The relevant person in charge of the Dongguan International Furniture Design and Research Institute revealed that as the platform gradually develops and develops, it will consider establishing an independent logistics distribution company in the future. This is a golden idea and a business opportunity that is worth robbing. After the platform is put into operation, the furniture enterprises will be freed from the cumbersome e-commerce business process, focusing on production, which will greatly promote the innovation and research and development of the thick street furniture enterprises. ——Zhao Jiayu, Vice President of City Window, Houjie Furniture Enterprise At present, China's furniture industry e-commerce is in its infancy, and most enterprises are not ideal for testing water and electricity. One of the important reasons is the lack of professional e-commerce platform with brand influence. Houjie has a highly mature furniture industry chain. The two-year-old furniture exhibition has become the development trend of the Chinese furniture industry. It is an influential e-commerce platform, which obviously has outstanding advantages. Outdoor Furniture ,Outdoor Chair,Small Outdoor Table,Round Outdoor Table NINGBO JENNY IMPORT & EXPORT CO.,LTD , https://www.jenny-china.com
Houjie plans to build a furniture e-commerce platform