1 Factors for citizens to choose home building materials stores 3 consumers pay attention to the elements of furniture brands 6 differences in attention to furniture brands of different age groups Differences in attention to home building materials stores of different age groups The annual "May 1" holiday is a "golden schedule" for the public to choose home products. Then, in the small holiday that just ended, Chongqing citizens are keen to "shopping" in the hypermarket, or do they like to buy goods in the hypermarket? Is it like a guaranteed product, or is it based on personal preference? From April 18th to 30th, Chongqing Commercial Daily New Finance Index Research Institute conducted a survey on the consumption of household building materials through random interception visits. According to the survey, when Chongqing residents choose home stores during the May Day period, nearly half of the citizens will use hypermarkets as their first choice. More than half of the consumers prefer Red Star Macalline, followed by Real Home, Yan En International; when citizens choose furniture brands It favors stable and reliable, more environmentally friendly furniture products. Citizen's will: preferred store size The 303 sample surveys conducted by the Chongqing New Finance Index Research Institute show that the three major tools that home furnishing stores want to gain the favor of the public are: scale, quality and price. With the industry reshuffle in the home store for nearly two years, the advantages of hypermarkets have gradually emerged, and consumer services, product prices, store size, and marketing advantages have gradually taken advantage. This is also reflected in this investigation. According to the survey, among the major factors affecting consumers' choice of stores, the scale of the store is the most important. 48.5% of the respondents will use large scale and variety as the option of attention. Formal and reliable stores are also the focus of consumer attention, with 39.6% of respondents choosing this. The price factor that is usually valued by consumers is the third factor of concern for consumers in the choice of home stores with a 30.4% selection rate. In addition, when consumers choose a store, factors such as brand grade, advertising influence, service guarantee, introduction of acquaintances, and geographic transportation advantages also play an important role in consumer choice. In this survey, consumers of different ages also have large differences in the choice of home building materials stores. According to the survey, people aged 26 to 40 are more sensitive to store advertising than those of other age groups, with a ratio of more than 15%. Among the 56-60 year olds, 54.5% are most sensitive to price. In addition, “reliable quality†is a common choice for all age groups. Store selection: Red Star Macalline is the favorite At present, there are nearly 30 building and home furniture stores in the main city. In so many stores, which of the most popular stores are consumers? According to the survey, the preferred shopping mall for consumers when purchasing furniture and building materials products is Red Star Macalline, which accounts for more than half of the total, followed by the Real Home and Yan En International. The reason why Red Star Macalline can top the list is that this chain store is large enough in the minds of consumers, reliable in product quality, affordable, and guaranteed, and can guarantee the interests of consumers. The same factor, the real estate store in the hypermarket, Yan En International has become the second and third largest stores of May's most concerned home building materials with a ratio of 29.0% and 22.1% respectively. So why do consumers make this choice? This has nothing to do with the good image that these home stores have long established. According to the survey, Red Star Macalline’s “scale + quality†brand image helped it rank first; the “quality + after-sales service†brand image of the home is second; Yan En International has established “scale + affordable†The image is in third place. Furniture choice: pay more attention to the security factor The survey shows that when consumers purchase furniture products, the requirements for the quality of furniture products, environmental protection, materials and other security factors are much higher than the personal experience elements such as furniture style, comfort, and design. Among them, consumers who choose reliable quality, environmental protection and good materials account for more than 30%. This shows that consumers are more concerned about "reliable and durable", and the need for design and comfort features has yet to be further explored. Through surveys of consumers of different ages, it is found that the attention of different age groups for furniture brands is quite different. According to the survey, consumer groups aged 21 to 25, 36 to 40, 41 to 45, 46 to 50, and 56 to 60 are most valued in terms of “reliable qualityâ€: 50.0%, 58.1%, 56.3% 66.7%, 54.5%. In addition, the 41-55 year olds have a weak response to the furniture brand's advertising, and have lower requirements on style and style, but they value environmental protection and product materials. In comparison, people under the age of 35 are more concerned about product comfort. Minimalist design, smooth frame processing, a good companion to accompany the baby, the product design is lightweight, convenient for the baby to carry, and draw whenever and wherever they want. Say goodbye to ink dust and play with the 3D special effect Drawing Board. We create every detail with our hearts and feel every ingenuity behind it. RGB Drawing Board,fluorescent drawing board,magic fluorescent drawing board Guangdong Jishengke Industrial Co.,Ltd , https://www.jskpads.com
Consumers favor large-scale home stores to pay attention to quality and after-sales issues