Bubble plastic film packaging material into a new fashion favorite

Many people have this experience: buy a set of lamps to go home, open the package, the delicate parts of the lampshade, light bulbs and other tightly wrapped with a plastic film covered with small bubbles. "However, it is an outer package." Many people directly lost the plastic film. A Japanese company has found business opportunities.

"Squeeze" on the bestseller list

In the New Year shopping list of Japan's major websites, this kind of plastic film called "squeeze" is almost on the list. At first glance, “squeezing bubbles” is not much different from ordinary packaging, but it is more colorful, but many Japanese girls are fascinated by this new fashion pastime. Hashiko, a 16-year-old high school student, wrote on the online shopping message: “This is awesome, and the crisp sound of squeezing bubbles and the touch of fingertips are simply fascinating!”

Among the many “squeezing bubbles” products, the most popular is a product called “heart-shaped bubble”. Its bubble part is pressed into a heart shape with five types of powder, orange, green, yellow and blue. colour. To attract male consumers, Japanese companies have also introduced a sock-shaped bubble bag.

"Squeeze calendar" combines practical functions. On this desk calendar made of blister plastic film, the dates were pressed into a single bubble, and every night before going to sleep, a bubble burst. The company’s promotional ad wrote: “The sound of each person may not sound the same, but the difference can only be experienced by the experience of the day.”

Spend nearly 100 million to transform

The 27-year-old Japanese girl, Sugiyama, was the inventor of the “squeezing bubble” product. At the time, she was a staff member of Chuan Sang Industrial Co., a packaging company. “A lot of people around me like to wear this plastic film to kill time. I think this kind of There must be a market for the product." After the company president saw her proposal, she immediately decided to give her full support.

The “squeezing bubble” passed from the proposal to the market for three years and encountered many difficulties during the process. For example, the initial product positioning was a corporate group, and it was not effective enough to turn its attention to individual consumers. In the promotion to individuals, customers reflected that the entire “squeeze” plastic film was inconvenient to carry on the body, and it was impossible to use it in their hands. As a result, Sugiyama changed the size of the plastic film, and at the same time designed a perforated hole for the large "squeeze" plastic film, which could be peeled off like a stamp. The biggest problem is the production of heart-shaped bubbles, which are easily leaking at the sharp corners of heart-shaped bubbles. For this reason, the company spent nearly 100 million yen on mold reconstruction.

Boarding the Expo

The pay has paid off. After the listing of the "bubble" series, the sales situation was very good. Many people put this product in their pockets and used it to pass the time when they were alone. "Squeeze" also found a new selling point in female consumers: often pinching it on the hand, you can reduce the time to eat a lot of snacks, in order to achieve weight loss. Chuan Shang Industry Co., Ltd. became popular overnight from a single packaging material factory.

On March 25th, Aichi Prefecture will host the World Expo. At that time, “squeeze foaming” products will be fully displayed on the venue. In addition to pure recreational foam plastic film, there are crowded foam paintings and 4 meters high and an area of ​​24 square meters. Bubble house, shelter from wind and rain. This company may usher in even greater business opportunities.