Affected by the global financial crisis, Shanghai printing recruitment, foreign printing orders have been greatly reduced, textbooks caused by bidding to reduce prices, textbooks recycling printing Hangzhou, the printing market is gradually shrinking, while the price of raw materials is rising, new labor law The cost of employing the enterprise after the implementation is also increasing. With the financial crisis, the industry's major reshuffle is also inevitable in Yiwu printing, and profits have become something that companies are eager to reach. However, the source of survival of enterprises lies in profits. The market without profit will not last long. If enterprises avoid this realistic printing company and want to blindly pursue market share by playing price wars, they may survive temporarily, or exchange for a beautiful page. Market statistics print talent recruitment, but in essence it is tantamount to chronic suicide. Headache treatment, foot pain and foot treatment method is obviously not suitable for the meager profit era of the printing industry. So in the era of meager profit, in the face of increasingly fierce competition in the printing market, how should companies act and "kill a bloody road"? Open up new markets At present, the printing market, like other markets, is showing clear signs of polarization. One pole is the mass-marketing market in Beijing. Users are only willing to pay low prices for basic or low-end products and services, such as primary and secondary school textbooks, large publishing houses, enterprise groups, and government agencies. The other is the consumer market, where companies can develop and develop unique specialized market segments. In the printing market printing port, the seemingly bloody "Red Sea" actually hides many "dark seas" that have not been discovered, and the previous "mass" market shrinkage will also form a unique in the relatively lonely market. "New Blue Ocean." 3d printing Continuously improve quality through digitization The concept of “pre-press digital network, multi-color printing, post-press multi-automation, high-quality serialization of equipment†guides the enterprise to rectify and upgrade the screen printing network and take the road of specialization. A powerful enterprise can enhance its competitiveness through continuous transformation and industrial and equipment upgrades, and seize the opportunities behind the crisis to further strengthen itself. Not sticking to local expansion According to a foreign survey, the printing industry publishing house, the printing and packaging industry accounts for a large proportion of the foreign national economy, and the more economically developed regions or countries, the greater the demand for printing and packaging. Similarly, Shantou Printing, China's economic development level is increasing, and the market prospects for the printing and packaging industry are optimistic. Inspections in Taiwan and Hong Kong have found that these areas have a large demand for printing and packaging. Affected by the financial crisis, the purchasing power of these markets has declined, but this is an excellent opportunity for mainland printing companies to have affordable products. Through open source and expenditure reduction, enterprises continue to enhance their strength and open up a broader market. Operating a self-owned brand Once upon a time, printing technology, many printing companies also believe that they are processing industry, there is no independent brand of products, printing companies do not need to implement brand strategy. In the face of the meager profit recruitment in Shenzhen, the big price war will only make the company scarred. Developing a self-owned brand is actually a strategic direction for the company, that is, solving the problem of what can and cannot be done, and can resist some temptations to print the album and operate according to the established brand positioning strategy. In addition, the brand must also carry out flexible and effective brand communication. Investment upstream If the printing company is also investing in other forms of cooperation with manufacturers such as paper, ink, printing machinery, and even its raw material suppliers, we will also get the journals that have been filled with papers. A cup of soup. Of course, Nanjing printing companies, such as alliance partners, investment projects, selection, and cooperation forms, need to be very cautious. In addition, investment can not be everywhere, but to select the target printing machine, focus on "firepower." The form of cooperation should be handled in accordance with the laws of the market. Mid Century Modern Desk,Modern Office Desk,Modern Computer Desk,Contemporary Desk Bosa Furniture Co.,Ltd. , https://www.guangdongbosa.com
How to deal with the era of printing companies
It really came! After the financial crisis, such an era has come to us. Micro-package printing, when those companies that survived the storm, are planning to rejoice in their "life", shouting for many years, the meager profit era has become a hurdle they are about to face.