The home market periphery expands the surrounding area to open the store In 2012, the island city home industry was affected by the downturn in the real estate market. In addition to the increase in the operating costs of enterprises, it encountered an unprecedented “cold winterâ€. The sales of the industry declined significantly, and many home stores closed, but this did not materially affect the development of the industry. pace. In this turning point of the survival of the fittest and the reshuffle of the industry, the brand enterprises with strength have broken through the siege and become the real strong. If you want to ask the island city people to decorate the house to buy furniture where to go? Needless to say, the home business store in the urban area is definitely the area where the old-fashioned home consumption, but at the same time, with the development of the surrounding area of ​​the island city, many new properties have risen and the consumer population has increased rapidly, making a batch of brand homes. Enterprise stores extend their services to the development zone, Jiaozhou, Jimo and other areas, which in turn makes these surrounding areas gradually become a new front for home consumption, and also makes the layout of Qingdao home consumption gradually transform from the original radiation consumption to the local area. Sexual consumption. Although the expansion of the regional market in the island city is relatively slow, it is extremely active in the depressed market environment. In the end, what causes the change in the home market area, is the market becoming saturated or a huge opportunity to develop? Is the desire of the enterprise or the needs of the consumer group? What impact will the regional expansion have on the future development of the island city home market? This is worth our further consideration and discussion. Increased consumer demand capacity drives market expansion The city spread from the center to the suburbs, and people's housing and living areas also expanded to the surrounding areas. The migration of the population and the increase in consumer demand also led to the shift of commercial stores. The surrounding areas of Qingdao, such as the development zone, Jiaozhou, Jimo, etc., have continued to grow, their populations continue to increase, consumer demand continues to expand, consumption power continues to increase, and at the same time, driven by the government's relevant policies, regional development is eye-catching. It has increasingly become an expanding area that businesses value. In the final analysis, the fundamental driving force for the regional changes in the household consumer market is the expansion of consumer demand and the ability to purchase. With the continuous development of the surrounding areas of the island city, people's living standards have gradually improved, and household consumption is no longer limited to the four districts of the city, but more to the surrounding counties and cities, even towns and rural areas, and its business opportunities are gradually emerging. According to the person in charge of the music industry, the island city home market has accompanied a development of the national macroeconomic trend and industrial policy, and a relatively obvious development trend has emerged, that is, the channels of the home industry continue to sink, and various home enterprises and home stores are accelerating in the surrounding areas. The layout of the outlets. This also directly reflects the regional expansion of the home consumer market, and the emergence and in-depth development of this trend will certainly have a certain impact on the future development of the island city home industry. Scientific and rational development promotes the advancement of the industry The regional expansion of the island city home market will help the development of consumers, enterprises and local governments to a certain extent. The expansion of the home consumption area will definitely bring more home brands to each region and accelerate competition in the regional market. This will give the people more choices and can buy the products at their own door. The person in charge of Jiaozhou Yule said that for the home business store, it will expand in the new consumption area, avoiding “saturated†competition between the company's stores, expanding the market, and conducive to the integration of resources and services. Quality, better to provide consumers with quality products and services. The change in the consumption pattern of the island city's home furnishing industry also indicates that the construction plan of the building materials and home furnishing industry in the main city needs further adjustment. The relevant person in charge of the development zone Fuxi Decoration City said that blind industry expansion and disorderly competition will inevitably lead to society. The waste of resources and the intensification of industry competition have hindered the development of the industry. Home building materials are slow, large-value consumer goods. Opening too many hypermarkets will disperse popularity, scientifically segment the market, increase differentiated operations, and develop a distinctive and specialized market to enable enterprises to compete. In a fierce environment, we will have sufficient development space to promote the healthy and orderly development of the industry. "2012 China (Qingdao) Home Billboard" shortlist (Note: ranking in no particular order) J001 Furma Home, J002 Haibo Home, J003 Red Star Meikailong, J004 Century Mercure International Home Building Materials Purchasing Center, J0051919 International Building Materials Lighting City, J006 Daon Building Materials Home Plaza, J007 Sushang International Building Materials Home Plaza, J009 Gold Haima Home, J010 Fei Lali Decorative Building Materials Purchasing Plaza, J008 Wei Li Furniture, J011 Bai An Ju, J012 Oriental Home Building Materials Supermarket, J013 Qingdao Decoration City, J014 Sheng Shide Building Materials Market, J015 College Furniture City, J016 Yaxuan Home Decoration City, J017 Ouhua Shangmei International Home Plaza, J018 Qingdao One Wood Whole Home Furnishing, J019 Shengzhi Famous Home Furnishing, J020 Youfei Home, J021 Shumei Home, J022 Oriental Home Decoration, J023 Shichuang Decoration, J024 Jihong Decoration, J025 MEBO Decoration, J026 city decoration, J027 Aibang decoration, J028 industry peak decoration, J029 Yuanzhou decoration, J030 Byzantine decoration, J031 Shengcheng decoration, J032 Qingtai decoration, J033 Dongyi Risheng decoration, J034 top decoration, J035 Kebao ·Boloney decoration, J036 high decoration, J037 decoration, J038 triumph decoration, J039 hi decoration, J040 golden ring, J041 spring diatom mud, J0 42 Hongsai diatom mud, J043 Daqin diatom mud, J044 Fukang Mercure diatom mud, J045 Paul wallpaper, J046 Noah furniture, J047 mousse mattress, J048 Ke Shangmu door, J049 Shengyou wooden door, J050 beauty Xinmumen, J051 wooden door, J052 icon floor, J053 Shengka floor, J054 Fillinger floor, J055LG floor, J056 nature floor, J057 del floor, J058 Kendia floor, J059 Anxin floor, J060 Whirlpool floor , J061 Yihua floor, J062 high floor, J063 macro floor, J064 baiao floor, J065 floor exhibition supermarket, J066 Shanglange warm core floor, J067 Yafeng floor, J068 North American maple floor, J069 Baroque living room floor , J070 Bijia floor, J071 Kehong kitchen utensils, J072 Haier kitchen, J073 side too integrated kitchen, J074 Sophia (002572, stock bar) cabinet, J075 Zhibang cabinet, J076 one wood Miloni ni cabinet, J077 Kohler kitchen, J078 Germany Di Sen cabinet kitchen utensils, J079 cherry kitchen, J080 Anwar bathroom, J081 Kohler bathroom, J082 Faenza bathroom, J083TOTO bathroom, J084 eagle bathroom, J085 brilliant bathroom, J086 Oubei bathroom, J087 Jinyi ceramics, J088 Peng Ceramics, J089 Huida Ceramics, J090 Huaqing Ceramics, J091 Sol Sanitary Ware, J092 Jiumu Sanitary Ware, J093 Lejia Sanitary Ware, J094 Wrigley Ware, J095 Meida Integrated Stove, J096 AIA Integrated Ceiling, J097 Marco Polo Tile, J098 Nippon Paint , J099 European cabinets - wardrobe, J100 Germany Zwill, J101 Welfare Decoration City, J102 Dulux. 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Regional change sets up the prototype of household consumption