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The high-end club’s flagship store can choose local city landmarks to create a brand image. Most of the commercial gyms are built in mall office buildings.
The principle of profit maximization in commercial gyms is that under this economic purpose of site selection, it is necessary to focus on population factors and traffic conditions, match the best ping effectiveness and profits, take into account the surrounding competition formats, and consider the development of commercial areas in the next few years. The situation, as well as integrated business costs, scale, deadline and other comprehensive factors, form the optimal solution.
When choosing a business district, it is necessary to pay attention to the distribution pattern of the population. Population density and potential consumer surveys are needed. Different age groups and different spending power are crucial for planning, pricing, and functional design of commercial fitness clubs. Traffic conditions on the one hand will affect the degree of absorption of the surrounding members, but also affect the future development of the business district, parking spaces, traffic, etc. need to do a good job in advance research.
Specific to a project, need to consider: the location of the floor, the entrance should be centralized, easy to manage; preferably in an entire floor, and there is a floor-to-ceiling window; to strive for an independent elevator access; there are basic conditions for providing hot water; choose the advertising position of the building, etc. Wait.
Community gym
Community stores mainly focus on real estate developers setting up clubs in residential development planning, or commercial centers in larger communities.
The community shop in the business center can be compared to a commercial shop in terms of site selection.
In the site selection of community clubs, because developers often have designed and completed construction, there may be a large degree of unprofessionality in the service line and area. The main design issues are: multiple functions but not specialization, frequent appearance of locker rooms in the fitness area, planning of ancillary facilities such as beauty rooms and food bars, and adjustments in later functional planning. When choosing a community store, you need to consider:
1. The attribution of real estate belongs to developers or residential properties. Different ownership will affect the future management, the developers are relatively stable, and the owners’ committee will often change.
2, whether the community store can take into account foreign customers. If it is a closed community and there is no external door, then the customer base is basically fixed in this community.
3. The volume and occupancy rate should not be considered carefully. A lower number of members tends to reduce the club's attractiveness, and its flexibility is also very small. With a low occupancy rate, the time required for training may be long and the use of funds is inefficient.
4, rent and rent-free period. Community store revenues are not high but stable, and competition is small. Rent and rent-free periods are the basis for profitability. Site selection and negotiation need to be vigorously pursued.
5, supporting other costs, mainly utilities, property fees and heating costs, etc.
Different gym site selection requirements
Business gym site selection