Promote the scale of the Internet of Things industry and realize the Changhong smart family stepping into the blue ocean of experiential economy

What do Chinese smart families need?

Recently, Apple launched HomePod, a smart speaker product, which once again sparked a hot debate on whether the future of intelligent voice technology can become a smart home system. Prior to this, Microsoft, Google, Amazon and other international giants have deployed smart speakers. The artificial intelligence technology has been meticulously infused, which has injected vitality into the development of the smart home industry.

In the view of industry observers, smart home has a history of development for many years in China. After experiencing the “floating” of the concept period, the development of smart home industry is in a rational return and towards the direction of industrial marketization.

"The application of next-generation network information technology such as Internet of Things and intelligent hardware has promoted the rapid popularization of smart homes in China. Smart homes are becoming an important carrier for cultivating new types of information consumption. In the Chinese market, the exciting cycle brought by the intelligentization of single products The capital market is hoping to see the true transformation of the smart home industry and to establish a promising and sustainable business model through market-based operations,” said the expert.

Where is the turning point of China's smart family development? How to construct a business form of smart home multi-industry integration? Recently, Changhong, a home appliance manufacturing giant from China Science and Technology City, gave the answer.

Smart home business takes the lead in marketization

According to the relevant person in charge of Changhong, Changhong has made substantial breakthroughs in the development of smart home industry. Based on the smart home application solution, Changhong has opened up the cloud, content, service and other platforms, and has achieved marketization in five major business directions: intelligent control, security, big media, energy and health. At the same time, in order to ensure the marketization of the five major businesses, Changhong teamed up with China Mobile, China Unicom and China Telecom, and cooperated with many real estate developers across the country to establish “operators + housing developers + agents + online shopping malls”. "The three-dimensional channel."

It is understood that as the supporting platform for the UP-IoT operation of the smart home business support system, there are 21 competence centers and capacity open platforms such as user centers, equipment centers and payment centers. On this platform, friends, third-party developers, startups, etc. can realize platform sharing and capability sharing, thereby greatly improving the partner's IoT data operation efficiency, obtaining user behavior data, and realizing automatic response and service of terminal devices. And according to user needs for large-scale personalized customization.

“Changhong is cracking the development of the Internet of Things industry. They solved the problem that manufacturers can't cooperate through the IPP connection framework agreement, and extended the user and demand as a center to build a business system with multiple formats, multiple services and multiple modes. We can clearly see that in the system jointly established by Changhong and partners, multi-services such as pension service, smart education, medical health, home security, fresh distribution, and smart housekeeping can be docked.” Industrial Economic Observer .

Demand + scenario becomes the focus of smart home business

In the era of single product intelligence, "products prior to demand" is a common problem among most hardware manufacturers. Taking smart curtains as an example, the curtains embedded with the sensing technology can realize WIFI access, and the user can control the opening and closing of the curtain through the mobile APP, so it is given the "intelligent" attribute.

However, in Changhong's view, this "intelligent" attribute of the above-mentioned smart curtains still belongs to the category of "pseudo-intelligence". On the one hand, the user experience has not changed because of “intelligence”. The adjustment of the operation mode of the product does not bring convenience and simplicity to the user; on the other hand, the operation of the curtain through the mobile APP is not for the elderly or children. Different from the difficulty of using.

"The smart family that Changhong understands is to actively perceive users, and all application solutions should be directed. Smart homes are emerging forms of life services, and Changhong wants to establish a human-centered 'material + joint' industrial ecology and closed loop. Therefore, our smart family attaches great importance to the user experience and pays attention to the pulse of users' needs." Yang Jiapeng, manager of Changhong Smart Home Products, said.

In order to realize the product strategy centered on users and needs, Changhong invited a large number of users to carry out project verification in the design process of smart home and application solutions. In the comprehensive marketization of smart homes and related businesses, Changhong did not pursue “big and complete”, but chose the intelligent control, energy management, and health management with the highest frequency of user life trajectory as the landing direction. At the same time, these businesses are also the real estate business and communications operators, as well as the capital market is the most concerned.

Yang Jiapeng said, "In the process of building a smart home business, Changhong's role is to take advantage of hardware manufacturing and big data analysis, but it will not interfere with the real estate business and will not infringe the interests of third-party service providers. It is a fair, transparent and win-win cooperation system."

The research and development of products or services is guided by market demand, and the realization of the scale of the Internet of Things industry is realized. Changhong and its partners are entering the blue ocean of experiential economy.

Tap for more emerging service bonuses

In recent years, the experiential economy has brought huge economic dividends to companies such as Tencent, Huawei and LeTV. With the development of intelligent transformation, Changhong is shifting from product manufacturing thinking to user demand and operational thinking.

“In the past, the first thing we considered was the degree of our own technology. What kind of capacity coverage can the company's current staffing ratio accomplish? Today, we first have an insight into the needs of the user market. What solutions should be provided to address these requirements? These solutions users can accept, etc. These are Changhong's people-centered product strategy," said Yang Jiapeng.

Aside from the comprehensive marketization of smart families, smart health, smart medical care, and distance education are the key points in the layout of Changhong's emerging industries, and they are also emerging projects that constitute future economic development.

According to reports, Changhong will meet the various needs of users based on home life under the guidance of experiential economy. In the next three years, Changhong will continue to focus on user experience and development of security products and smart speakers, electronic cat eyes, smart door locks, smart bracelets and other equipment.

Benefiting from the development of smart homes and related businesses, integrated home appliances, and deep development of military and civilian integration, Changhong’s brand value in the home appliance industry continues to grow steadily. According to the report of “China's 500 Most Valuable Brands” released by the World Brand Lab in 2017, Changhong's brand value reached 131.975 billion yuan, which has grown steadily for many years.

Editor in charge: Liu Bing