The four principles of L'Oreal Cosmetics R&D Center

Every year, L'Oreal can launch a large number of objective cosmetic research patents, often involving related makeup products and make-up accessories, including makeup brushes, puffs and so on. Thanks to the concept of “advanced” and the investment of strong capital and scientific research technology, L'Oréal R&D laboratory is able to research and develop new makeup technology and new cosmetic ingredients, which are beneficial to L'Oreal series makeup. The diversified development of the products ensures L'Oreal's leading position in the world of cosmetic technology innovation and its dominance in the global beauty care products market. L'Oreal can become the world's largest cosmetics group, it can be said that it is not unreasonable.

The L'Oreal R&D Center has always been adhering to the four core principles, namely the scientific precision of color matching, the uniformity of the makeup effect and the difficulty of removing makeup, the long-lasting color and the long-lasting preservation of the gloss, as well as the protection of cosmetics and safety.

In fact, the birth of each make-up product is through a complicated chemical step, sometimes people call her the "crystallization of alchemy." Just like the process of color matching, firstly, the pigment is dissolved in a container at a high temperature. Do not underestimate this step. The quality of this step often determines whether the color of the makeup can have a uniform texture in the future. L'Oréal Research Laboratories has improved the traditional color matching process by adding pigments layer by layer at different levels, which greatly improves color uniformity. In addition, in a special instrument, the molecular structure of the pigment will be re-adjusted, and each of her molecules will be recombined in a special way. However, in the pigments that are primed, the dispersion of the pigments will be carried out. This process can be said to be quite tricky and requires very detailed. Sometimes, in order not to destroy the quality of the pigment emulsion, these pigments must be wrapped in a special way. Compared with the pigment finished products made by the traditional process, the improved pigment finished product has the advantage of being well absorbed by the skin, and if the pigment is applied to the clothes, it is easily cleaned and will not remain. The next trace.

In order to meet the growing consumer demand of female customers as much as possible, L'Oreal has been constantly developing new technologies, looking for new ingredients and speeding up product updates. L'Oreal's technical research focuses on how to better solve the problem of makeup removal, such as lipstick, foundation falling off, clothing or other items, due to a deep understanding of women's pursuit of neatness and cleanliness. . Therefore, with technical support, L'Oreal's makeup products are not easy to fall off. For example, L'Oreal series foundation products such as liquid foundation or foundation cream, cleverly added volatile oil raw materials and film polymers, meticulous, The light foundation blends evenly and wonderfully into the skin instantly, and the smooth texture continues to cover the skin flaws without any heavy whitewashing. It is so light that you can't feel it completely, it has no feeling of makeup, and it is important. It is not easy to get contaminated on the clothes, even if it is accidentally rubbed on the clothes, it is easy to be cleaned without leaving any stains.

Compared to traditional lipsticks made from vegetable waxes or beeswax and vegetable oils, L'Oreal Lip Gloss series products are specially formulated with volatile oils to make your lipstick stable for more than eight hours, and lip color. It will be full and moist for a long time. You don't have to worry about makeup removal after painting, and you will not leave your lipstick on the edge of wine glasses or other glass products.

In general, mascara is easily soluble in water, causing discoloration and makeup loss. In response to this shortcoming, L'Oréal Research Laboratories has developed a new waterproof film polymer that can be used not only in film polymers. For mascara, it can also be added to other skin care products, especially sunscreen products. Compared with general mascara, L'Oreal waterproof mascara can be said to be a breakthrough.

L'Oreal also attaches great importance to how to maintain the color and luster of its make-up products, especially lip gloss. This is a well-known research field. It is well known that people use lip balm to make their lip color a vivid and moisturizing effect. Therefore, after years of research, L'Oréal found that if you change the traditional proportion of vegetable wax or bee wax and vegetable oil, and increase the proportion of wax raw materials, you can enhance the vividness of the lipstick, and the makeup effect can be maintained for a long time.

Mr. He Bole, the general manager of L'Oréal China's Volkswagen Cosmetics Department, has interpreted the brand philosophy and purpose of L'Oreal Paris: L'Oreal Paris's philosophy is to provide quality beauty products through continuous research and innovation. The purpose of L'Oreal Paris is to Beauty brings to all women in the world. And L'Oreal has always been adhering to this philosophy. In addition to providing quality makeup products, she has also been committed to the research and development of skin care and hair care products, and even related to nail and eyelash care research. Affected by new research in the field of hair, L'Oréal R&D Center has developed a new line of eyelash-related care products that are equivalent to our conditioners, which protect and nourish eyelashes and keep the surface of the eyelashes smooth.

At the same time, L'Oreal also attaches great importance to the urgent needs of skin-sensitive female consumers. Therefore, L'Oréal R&D laboratories are making unremitting efforts to conduct in-depth research in this field, especially in the research and development of cosmetic materials. Strictly select the ingredients that can adapt to sensitive skin, and finally develop a series of beauty care and make-up products to ensure that the damage caused by beauty products to sensitive skin is minimized. L'Oreal has done research on the preparation of mascara or mascara, and has consulted the authoritative ophthalmologists in Europe and the United States and Canada to successfully formulate new mascara ingredients and ensure the most ingredients. Good purity, does not contain any toxic chemical elements, or impurities.

After years of research in the field of nail products, L'Oreal R&D Center has successfully developed a series of nail products that are free of formaldehyde, toluene and turpentine. The results of this research have greatly improved the traditional manufacturing process of nail products such as nail polish, which guarantees its safety to the greatest extent.