Invoice new regulations provoke market nerves, "small white box" brings a turn for third-party acquirers


The "96 fee reform" implemented on September 6 last year has caused a fatal blow to the bank card acquiring industry. This new regulation, aimed at reducing costs for merchants, completely ended the day when the acquiring institution made money by credit card fees. In the past year since the implementation of the “96 fee reform”, the days of the acquiring industry have become more and more difficult.

In addition to the policy, the pressure on the acquiring industry lies in the third-party acquirers. The entry threshold is relatively low and the industry competition is fierce. The most important thing is that with the wide application of mobile payment, offline scan code payment has continuously replaced the POS card swipe mode, further squeezing the profit of the acquiring institution. Some acquirers have contracted the business lines of the acquiring business, while those with poor management have withdrawn from the "battlefield." Of course, some large-scale acquirers have used the Internet payment license to carry out the scanning code payment business and found new business opportunities with mobile payment.

Business Opportunities Behind the "Most Strict Invoice Order"

Since July 1 this year, the State Administration of Taxation has introduced a new invoice policy. Whether it is a special invoice or an ordinary invoice, it is necessary to provide a taxpayer identification number or a unified social credit code when invoicing. This provision increases the time cost of consumers and businesses and the difficulty of invoicing.

According to statistics, the merchants open an invoice, from filling out or handing in business cards, to the waiter successfully inputting the computer to make invoices, the average length is about 3 minutes, and now with the "tax number", the average duration will reach more than 5 minutes. This does not include detailed checking of the company name, tax number number, and turnover rate.

Based on market demand, WeChat and Alipay developed the “Invoice QR Code” flash invoicing function before the “Tax Number” was launched. The operation process is very simple, and the company name, the "tax number", and even the company account number, the company phone number, and the like are stored in the mobile phone by the two-dimensional code. By scanning the QR code, the merchant can complete the payment and print the invoice.

Behind this popular and seemingly simple operation, it means huge business opportunities in the mobile payment space. At present, the mobile payment device that can simultaneously aggregate WeChat, Alipay and UnionPay QR code payment - Yi Rui "small white box" has begun to be adopted by major restaurants, hotels, convenience stores and shopping malls. The "small white box" flash invoicing function changed the original payment and invoicing process from 5 minutes to 20 seconds!

According to industry analysts, the boundary between the acquiring market and Internet payment will become more and more blurred. "Aggregation payment" is a new issue facing the acquiring institution. Instead of rebuilding the platform, it is better to borrow a boat to go out to sea, relying on the original market experience and advantages in the pos machine, you can re-upgrade to find a market foothold with a payment technology like "small white box".

Payment experience upgrade promotes the transformation of acquiring institutions

At a time when mobile payments are prevalent, both consumers and businesses are focusing on the customer payment experience. Some merchants who pay more attention to detail and pay more attention to the consumer experience have already keenly grasped the needs of consumers, and widely adopted Yirui “small white box” to improve customer payment efficiency and service experience. Taking the restaurant as an example, the “small white box” payment and flash invoicing function at least 10% of the restaurant's turnover rate, saving 480 seconds per order, can release the labor cost of 1-2 people.

Some prophetic acquirers have also sniffed business opportunities in advance, using the "small white box" of Yirui as a new business model. Some service providers said that Yirui products have a good experience and have an advantage over competitors' prices, only two-thirds to one-half of competitors. Now "small white box" not only becomes the sought-after equipment of the merchants, but the original acquiring institution has also begun to reoccupy the market through this equipment. The service provider can obtain at least 50 yuan of service fees from the single product.

Industry analysis, this is also a good case for the market to force the transformation of the acquiring institutions. Because of the popularity of QR code payment, the growth rate of card users has declined, and the acquiring institutions have begun to try to break through the market ceiling in a different way. There are only two questions in front of them: first, how to better serve merchants; second, how to better help merchants to impress consumers. I have to say that the upgrade of the mobile payment experience brought by Yirui “Little White Box” is the answer, which is a good medicine for the transformation of third-party acquirers.


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