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We all know that many payment companies have now conducted financing mergers and acquisitions, and they have “gambled†on the annual profit of the platform with the capital party. Every year, hundreds of millions of profit requirements are put on the platform’s operation team. According to the current industry situation, the capital inflow payment industry has not played the role of “improving and upgrading†the entire payment industry. Instead, it is like an impetuous virgin to go, no foreplay to pay for the guns, many The listed company's acquisition report mentioned that the acquisition of "payment license" is to create an ecological and industrial upgrading. As a result, we have seen the opposite. Mao's industrial upgrading has not been done. It requires a profit of several hundred million in the first year. The profit for the second year is several hundred million. 
How long does the pos market machine activate high cash back?
How long does the pos market machine activate high cash back?
Under such pressure, where does the payment company have the courage to "innovate"? Going to "trial and error"? Where do you have time to improve your product experience and complement your resources to provide more “merchant servicesâ€? Under this pressure, the sole strategy of the operating team of the acquired payment company is to maintain “profitâ€, and in order to “profit†to guarantee their own jobs, they can only continue to illegally arbitrage, play various routines, and make various policy commitments. Various benefits.
In this context, many payment companies expand their merchants' channels rely heavily on the “generationâ€, and many payment companies have quarterly KPIs in order to quickly seize the market. The pressure on the market sales department is greater than only one generation can rely on one generation, and a large number in a short time. The workload of the task has become a common practice in the industry, and the generation is under the pressure of hundreds of thousands of units, and the market policy is usually kept to a minimum. In many cases, the amount of profits from the headquarters is promised to the subordinate agents. How much profit, this 0-profit policy has attracted a lot of greedy subordinate agents to keep up, so how can a generation live without profit? So all kinds of invisible cats come out, this vicious circle has been in the circle for a long time, endless.
Take the marketing method of “activate cashbackâ€, first of all, the headquarters gives a better delivery policy, and many payment companies give a generation of settlement points is reversed (relative to the general business settlement point), but the generation In order to get the final "divided", the premise must be that the transaction volume and activation rate meet the costing requirements of the headquarters, so "activation" of the machine becomes a top priority for a generation, so it is conveyed around the various policies of "activation rate". The second generation and the third generation, passed to the salesman, and finally passed to the "market."
A company's salesman set a military order: I promised that during XXXX-XXXX, I will eliminate all odds, even if I don't eat, drink, or sleep, I have to activate 200 MPOS. If I don't achieve the goal, I will eat the kind of shit and smoke. If the goal is reached, the company will reward me with a "Love Mad X" and a cash of 20,000 yuan. I take a man’s dignity as a bet, and I’m not convinced.
What is this guy doing wrong? Obviously not, what did the guy’s company do wrong? Obviously not, but as the story develops, it may be like this:
The roar of a certain generation to the subordinate agent: the cash back is returned to the person with the trading volume, not to you to let you lick the wool, you yell at me, I also marry you! It’s self-disciplined, don’t send money to you, you look up, you check your own XX, 2,000 machines are 6,000 yuan a month (transaction volume), only 1700 sets of one brush, mom You also asked me for money, I want to kill you.
The payment company is dumbfounded, and the generation is also dumbfounded. The small agents who have completed the activation but are not cashing back are dumbfounded, so they are dumbfounded when they risk eating and eating, because they become the wool party of the generation. ...... "It is impossible to give money for money. It is impossible to give money in this life. If you make a payment, you will not do it. You can only lie to you to "activate the machine" and take it back to maintain your life... ......"
At the beginning, "machine activation cashback" did make many small and medium-sized agents rush. This typical "hormone therapy" allowed some brands to open up the market in a short period of time. Your chickens sell hormones well. Then my family's chickens have to fight hormones, so everyone will come together to fight, and driven by this brainless policy, the whole hand brush market is getting more and more problems.
The machine also doesn't need money. No one has done it for the return of cash. After that, it will be done after the cashback, and then it will be done later, and then the "professional wool party" will be done later. Coming, in the end, even the small agent of the wool party is driven by the policy, only to activate, not to use the customer, has become a childish game of "register and then take money"...
Another kind of activation mode appeared again after the wits and wits, the first card swipe xx yuan, the XX yuan account is temporarily deducted, and the card is returned after the card is XX, it is validly activated.....but at the same time paying the company They also found that the market where appetite is raised seems to be not very cold, so how should the hormone be played next? Let us continue to wait and see.........Looking at you from a tall building....
Perhaps for some payment companies, this short-term stimulating market policy is still the only way to quickly complete the original capital accumulation, and some companies have begun to "the company relies on this can only have short-term effects. The market strategy has more anxiety. They know that this kind of "blood-free therapy" that has not changed for a long time can only have short-term effects. And the vicious competition of "everyone who is bleeding together and who is afraid of it" will never end. To continue, it is only a temporary solution. If there is no tough strength to prepare for the war under the general trend, everything will only return to the light.
For the acquirer at the top of the food chain, this website advises that today is different. The past successful experience may be the reason for bankruptcy in the future. The bottom line of the rule of destruction is never innovation. I hope that the talents of the acquirers should seriously consider: How to make agents earn money? How to make agents earn more money on machines, in other product revenues, and in value-added services. Let users or merchants really feel the conscience from the product itself. Only in this way can we form effective and long-lasting barriers to competition. It is a vicious circle to compete for rate policies and various routines. It is the ultimate self-restraint that consumes the vitality of the market.