Zhu Yankun, Deputy General Manager of China Guangdong International Cultural Development Co., Ltd. I was very touched by watching a video "Little Tiger's Dream" shared in the circle of friends two days ago. Of course, this is not to say how well this film is made, and frankly, even the best is not good, but the children's art education market behind it has given me the impulse to write something. With the change of the concept of education for all, the focus of children's extracurricular education has gradually shifted from knowledge education to talent education. Among them, music, film and other art categories are most favored by parents and children. The “Masters†project is one of the more eye-catching ones of this type of quality education program. The scale of China's art training market has grown from 6.4 billion yuan in 2008 to 46.2 billion yuan in 2015, with an average annual compound growth rate of 32.62%. It is estimated that the overall art training market will exceed 80 billion yuan in 2018. In 2015, the children's art education market and adult art education market at the basic level reached 20 billion yuan and 11.3 billion yuan respectively, and the growth rate of more than 30% can be maintained in the future. In addition, China's current participation in art training accounts for about 2.5% of the total population, far less than the penetration rate of 20% in developed countries, and there is huge room for future development. Most of the previous art education markets were mainly based on the partial test system for talent examinations, and more regionally concentrated, with local art training teachers as the mainstay. In recent years, with the wave of "Internet +" sweeping across major industries, the field of art training has gradually undergone earth-shaking changes. Many international masters who could not be seen in the past have spread the art cultivation accumulated for many years to the fans through online education platforms and video brands such as TED, MOOC and Coursera. In the field of music, the contribution of Star Sky Group is particularly outstanding. It is said that the founder CEO Zhou Kaicheng is from Alibaba. He used to be a salesman. He is ignorant of music. But this is a kind of "sound blindness", but in just four years, through the operation of joining, direct marketing, partners and other multi-category, to create online quality education Tmall-Blue sister, offline one hundred thousand stores back to each other The educational ecosystem, this disruptive business model has always been favored in the capital market. The newly launched "Masters" project was led by the German pianist Zhang Haigu, who was the art platform and master platform launched by Star Sky. By inviting international masters to play exchanges, it invites young artists with artistic pursuits to be on the same stage. I believe this is for stimulating children's quality education market. As a member of the National Art Popularization Education Front, we are very pleased to see that we are expecting more quality projects like “Masters†to go to market in the future. Of course, we have the opportunity, we are also very willing to join hands with Star Sky Group to open a new situation in the children's art education market and bring more quality art education resources to children. Founded in 2012, Zhongguang International Cultural Development (Beijing) Co., Ltd. is a film and television culture company jointly developed by Guowei Cinema Management Group and China Guangdong International Media Group. It focuses on on-line hospital management business and children's film industry service. Zhongguang International Media Group is a subsidiary of China Radio, Film and Television International Economic and Technical Cooperation Corporation (CRTV), which is directly affiliated to the State Administration of Press, Publication, Radio, Film and Television. Ningbo XISXI E-commerce Co., Ltd , https://www.petspetskitty.com
Children's art education is welcoming the best of times