Currently Apple Pay can only be used on 6 million POS machines (please look for the "Cloud Flash PayPass" logo). These 6 million units already account for 60% of all stock POS machines. With the arrival of Apple's payment boom, I believe more merchants will be happy to choose the POS machine to pay with Apple's mobile phone! For Apple, Apple Pay's role is to enrich its ecological chain and become its "moat." Once Apple Pay causes Apple's mobile phone sales to rise, the larger brand mobile phone manufacturers will follow suit. In 2013, Apple's first fingerprint function became the most incapable of many people, which also formed a competitive advantage. UnionPay attempted to "recover lost ground" And UnionPay with Apple Pay will undoubtedly expand its influence on mobile payments. In addition to Apple Pay, UnionPay is still working with Huawei, Xiaomi and other brand mobile phone manufacturers as much as possible. Various mobile phone brands “Pay†will rely on the UnionPay platform to squeeze into the mobile payment tide. At that time, a combination of "smartphone + NFC + financial IC card" will be formed, which will face up with WeChat payment and Alipay. In recent years, Alipay and WeChat have attacked the city and expanded the offline trading scene to build a mobile payment channel to seize the “cheese†of traditional financial institutions. In the past competition, China’s only bank card joint organization and cross-bank transaction clearing institution – UnionPay, basically belonged to the defensive, but reluctant to sit on the third-party payment more and more “disintermediate†development and grow into another cross-bank transaction liquidation. Market power. The advantages of Alipay and WeChat's scan code payment, in the view of Dong Junfeng, deputy general manager of the Bank of China's network finance department, the lowest threshold for consumers; from the merchant's point of view, the scan code payment is easy to achieve with the group purchase promotion and other preferential means and local preferential Bundling of coupons; from the bank and UnionPay, the scan code payment completely bypassed UnionPay in the clearing system, and the data control rights were basically controlled by the payment institution, which eroded the original UnionPay and bank receipts in the acquiring market. Network business. China's mobile payment market has formed an oligopoly pattern. Alipay and WeChat pay for two applications, accounting for more than 80% of the third-party mobile payment market share; in the third quarter of 2015, about 190 million active users are using Alipay as a mobile payment tool. The second-ranked WeChat payment also has more than 150 million active users. Traditional financial institutions, including UnionPay, have missed this position. The cooperation model between UnionPay and Apple is similar to Apple’s cooperation with the card organization in the United States. It does not damage the relationship between the original issuing bank, the acquiring bank and the card organization. Apple has firmly cooperated with UnionPay from the beginning, not a substitute. UnionPay. Alipay is essentially online payment, but the transaction is online, the service is offline, and the network environment is inseparable. Silver Lenovo seizes the soft underbelly of Alipay and uses offline payment as a breakthrough. NFC-based mobile payment can be completely separated from the network environment and feels safer. The war between UnionPay and Alipay is, in a sense, a contest between NFC and QR code. Chen Jianwei, co-founder of China Telecom's payment business, once said that NFC payments can help UnionPay regain a game in the mobile payment field, "returning to Alipay and returning to the same starting line." Li Xiaofeng, director of the Central Bank's Financial IC Card Leading Group Office, believes that NFC will be a strong competitor for 2D code payment. He said that NFC payments rely on bank cards, which are strong real-name accounts; and the two-dimensional code relies on third-party payment accounts, which are weak real-name accounts and are not protected by law. In addition, third-party payment transactions are not connected to the central bank's payment clearing system, cannot be liquidated nationwide, and can only be bilaterally traded, which compromises the security of QR code payments. "The QR code can only make a fuss in the field of micropayments, and large payments can't be done." UnionPay is far behind in the small, high-frequency market. Nowadays, it is small enough for food stalls and fruit stalls. Vendors have already accepted Alipay or WeChat. These merchants who do not adopt Pos machines are impenetrable. Because the addition of a pos machine is the cost of thousands of dollars, and the operation is troublesome, the cost of learning is high, far less than buying a cheap smart machine. From this point of view, Apple Pay actually cut into the stock market of UnionPay, and did not form an increase. Attracting users, in addition to convenience, they have to burn money Moreover, the competition for users has to rely on real money, Alipay and WeChat pay to burn the money to provide users with subsidies, cash back to improve the opening rate, Apple is difficult to win by simply relying on convenience. Not all merchants have the incentive to use cardholders to use Apple Pay, unless Apple Pay has the same subsidy or bundled coupons as the Alipay scan code to win support from the merchant's checkout counter. One off-the-shelf example is that Apple once integrated all coupons, membership cards, and boarding passes into an app, named passbook, trying to save users time to open other apps, but it’s always a chicken rib, and many users don’t buy it. The key is still the lack of scenes and usage habits, users can not think of the first use of the passbook. And this habit of using it is the real money and silver. Chinese users want to use Apple Pay, and having an iPhone 6 is the minimum requirement. Apple Watch needs to be paired with iPhone 5 or newer models to pay at the store, and iPad only supports online. As a result, Apple Pay's user base is subject to Apple's new model phone holders, and the users who keep updating the iPhone version are mostly young Apple fans. The crowd is inherently narrow, and the spending power and credit card penetration rate of this group is also a problem. More or less have to deal with cards, such as all kinds of IC cards, bank cards, supermarket cards, shopping cards, membership cards. Card package style so many cards are not easy to store, easy to appear chaos, often bring a lot of unnecessary trouble, card package is in order to manage so many cards and appear, can be said to be the product of modern economy. In addition to managing various cards more conveniently and quickly, card packs also have the function of radiation protection, so as to avoid the inconvenience caused by degaussing cards. Cotton Card Holder,Visiting Card Holder,Money Clip Card Holder,Metal Card Holder Jilin Y.F. Import & Export Co.,Ltd , https://www.yfpencilcase.com
According to the news from the People's Bank of China, according to the deployment, by the end of May 2017, the nation's POS machines will be upgraded to support NFC technology. By then, Apple users will no longer have to consider the compatibility of POS machines. Apple Mobile paid Apple Pay, which was officially launched at 5:00 this morning.
It is certain that the POS machine of the UnionPay system can be used, but most of the third-party POS can't, and the second POS is basically completely annihilated! (This website speculates that relevant parties will take more measures to require POS to support NFC modules as soon as possible).
Self-contained Alipay and WeChat do not involve complex industrial chains such as mobile phone manufacturers, operators, and acquirers. They connect more users and merchants through the life service platform, and have strong operational and promotion capabilities. High user stickiness.
UnionPay counterattack! Declare war on Alipay and WeChat! POS machine hot sale is a foregone conclusion!