In the chain industry, the chain is divided into direct chain and franchise chain by the different interaction between headquarters and chain stores. According to the degree of influence of the headquarters on the franchise stores, the franchise chain is divided into a fully-managed franchise chain, a semi-managed franchise chain and a pan-franchise chain. Pan-franchise chain, through the recruitment of franchisees to complete the expansion of the store and the development of the company. There are usually only one or a few directly operated stores in the headquarters, which are not for profit, and are more used as a model for joining or for market exploration. Whether you are directly or franchise, or pan-funding, it is imperative to strengthen store management and control with a chain operation system such as a shopkeeper. "Water can carry a boat, but it can also overturn the boat." The relationship between the store and the company is the relationship between water and the boat. The expansion of a home store has propped up the development of your business. The store is down, and your business is hard to survive. Only if you have the information in the store, can you help the store and help the company. What is information? In the DT (data) era, information is composed of data, and the interaction and processing of information relies on a chain operation system such as a shopkeeper. It was so worth it to switch from plastic to glass! No more stains, no more scratches, no more replacing worn plastic containers every year! These are the containers we use for leftovers. We usually cook enough dinner for lunch the next day, so hot meals go straight to dinner plates and then into lunch containers. These are also easy to clean, I leave the meal boxes anywhere in the dishwasher, but I usually wash the LIDS by hand. If cleaning is required, the sealing ring inside the cover can also be removed. Plastic Lunch Box,School Lunch Box,Glass Lunch Box,Plastic Lunch Containers SY INTERNATIONAL (CN) CO.,LTD , https://www.syplasticbox.com
As can be seen from the definition, some common features of the Pan-Affiliate, the headquarters has a weak influence on the store (paid license to use the brand, VI, store image, product or product formula), once joined, the company in addition to the after-sales department (sales continued Provide franchisees ordering services and some marketing materials), generally no other relationship with the franchise stores. Roughly speaking, the franchise stores have been stocked since then. It is precisely because of this stocking relationship that the relationship between the franchise stores and the chain headquarters is getting farther and farther, and a series of problems arise. 
Problems encountered at headquarters
Why are the franchise stores ordering less and less? What is the real reason for the decrease? The more the headquarters materials are sold, the more difficult it is to sell. Why is the storage situation of each store? Is there any shoddy phenomenon in the franchise stores? New products are in various stores. How about the sales situation? After the decentralization of the store promotion activities, how is the implementation of the landing? How about the market feedback? How is the operation of the franchise store? Now “Is it dead or alive?†How many thousands of stores are claimed? Survival? How high is the survival rate? What is the closing rate? The corporate headquarters does not know!
Problems encountered by franchisees
In addition to the "high price" raw materials, the headquarters can not give other support? Does the decentralized activities of the headquarters consider our cost? The unified activities of participation have no effect, why should you trust you? The store is not in good condition, why is the headquarters? Can't help? Say good business is getting harder and harder to do? If you accept the money, it will not matter. Why is this chain enterprise still not falling? The franchisee complains!
The final outcome is that the franchise stores have lost money to close the store, and the pan-franchising chain enterprises have a high rate of closing stores, and the word-of-mouth is much more negative. It is more and more difficult to expand the store, and it is difficult to complete the collapse. The picture of the moment to save money and profit, and finally had to eat the bitter fruit of "stocking franchise stores."
The headquarters and the store are symbiotic and co-prosperous, which is why the pan-affiliation must be linked to the information management system.
(Because the chain information management system in the industry has different functions, here is the handy treasurer - Xiaodian big chain Internet operation expert to illustrate, the functions and values ​​described below do not mean that other chain information operation systems can also Implementation, please choose carefully.)
甩手掌柜 helps franchisees to earn money.
The smart cash register terminal in the shopkeeper's operation solution can support mobile payment such as WeChat and Alipay, improve the cash register efficiency, support the various activities of the store to participate in the payment platform, enjoy the subsidy and improve the sales performance; pick up the shopkeeper system and online take-out The micro mall opens for the door to attract customers; the franchise stores can view the business analysis report through the background of the shopkeeper, and can formulate more effective business strategies and activities. Wait, these can effectively help franchisees to do a good job and make money. If you join the store business, you can promote the development of the company by increasing the order quantity, passing on good reputation and taking regional agents.
The shopkeeper helps the headquarters to control the store in real time, obtain the store's business information, and develop an enterprise-level strategy.
For example, I once contacted a chain of companies that made fresh fruits, and it was also a pan-franchise chain. There was such a thing happening between them. In order to improve profitability, there is a franchise store that has long mixed cheap fruit into high-quality fruit for sale, which was discovered later. Over time, consumers gradually abandoned the store. Maybe you said that this is what the franchisees are eating their own food, it doesn't matter. But what I want to tell you is that in the minds of consumers, he will think that it is your brand's problem and abandon your brand. If the shopkeeper system is used as above, the headquarters can check the store's purchase quantity, inventory information and product classification sales statistics report. The three parties can check the untrustworthy behavior of the franchise store, and timely and effectively stop the brand image. . (Of course, in the end, he also went to the shopkeeper. There are other functions and values ​​in the shopkeeper, such as financial business integration, operational forecasting, and reducing business operations risks.)
Not just the cash register system, the shopkeeper helps the pan to join the control store.