After the difficult 2011, the home industry entered 2012 after a year of “cold winterâ€. Many industry rumors have predicted in various occasions after years ago that the market is still not optimistic in the new year. The industry is still facing severe challenges. Some people even use the "house leaks to meet the night rain" to describe the current situation of the furniture industry. The external worry has not been removed, and it has added internal problems. Since the beginning of the year, the reporter has also observed that although the market situation is still unclear, many furniture companies have already taken action and are facing the market with different business strategies. Sohu Home Furniture Channel took the initiative to assume media responsibility and launched a large-scale annual theme plan "2012, China Furniture Industry Happiness Index Improvement Plan", hoping to go deep into the industry, explore the living conditions of Chinese furniture people from the perspective of media, analyze the problems of the industry, and think about the crisis. How should the heavy furniture industry face the difficulties and bravely break through and regain the long-lost happiness of Chinese furniture people. In the process of Sohu home reporter visiting the company and understanding the market, we boldly predicted the top ten keywords of China's furniture industry in 2012: regulation, expansion, shuffling, transformation, model innovation, trade barriers, electric shock (e-commerce), cross-border, racing (International brand), listing. During the famous furniture exhibition in Dongguan, Sohu Home Furniture Channel invited famous furniture manufacturers, sellers and marketing experts to join the “Regaining the Happiness Breakthrough 2012 – Reconstruction of Confidence in the Crisis Era†elite dialogue site to further the top ten keywords. Interpretation analysis. Keyword 1: regulation Premier Wen Jiabao said in a questioner's question at the two sessions this year: Housing prices are far from returning to a reasonable price, and regulation cannot be relaxed. This sentence indicates that in 2012, regulation is still the main theme of the state's real estate policy, and the round of strict control policies in the real estate market has made many home furnishing enterprises feel more struggling in their operations. In the wait-and-see atmosphere of the property market, consumption The sharp decline in demand and the weak market have put the home industry in a huge test. As for the next round of real estate regulation and control policies that will appear at any time, as a downstream furniture company, whether the mood of 2012 is only "å¿å¿‘" is described. At the elite dialogue scene, Jin Maoya, deputy director of furniture marketing Chen Maoyu agreed that "regulation" will still be the key word affecting the furniture industry, but he is optimistic about this. Chen Maoyu believes that unreasonable real estate prices will reach a reasonable level after several rounds of adjustment. People with rigid housing demand will become real buyers at this time, which will be a good information for the furniture industry. Keyword 2: Expansion At the elite dialogue scene, expansion is given two meanings. One refers to the expansion of the store, and the second refers to the expansion of furniture companies. The same is expansion, but there are different colors. In the past two years, people have mentioned that the expansion of the store often adds a modifier "disorder" to it. Since last year, we have heard too much about the "disorderly expansion": "The rigid demand for furniture consumption is indeed growing, but it is not keeping pace with the expansion of the store." However, in the voice of controversy, traditional home stores There is no intention to slow down the expansion. From 2010, the home furnishing industry has developed a wind of expansion, especially in the home store. According to incomplete statistics, the average number of stores opened in 2011 by Red Star Macalline, Real Home, JSWB, Yuexing and so on. About 5 companies, Red Star Macalline raised 2.6 billion yuan, plans to open 200 stores by 2020; more insiders revealed that in the first half of 2012, Red Star and Macalline will expand 18, and actually home will expand 17... The opening of these 35 home stores, I do not know how many furniture companies and sellers have to worry about the "good sleep" throughout the year. Zeng Zhenyu, the first president of the National Federation of Distributors, pointed out in the dialogue: "In 2011, the home market is cold, the home sellers are difficult to survive, and the expansion of the store is the culprit." According to statistics, there are several cities in China that have homes. The store area has reached several square meters, almost the same as the residential area, which is an incredible phenomenon that seriously violates the principles of economics. The blind expansion of the store led to a decrease in the average profit of the store, but the investment was rising, and the profit margin was repeatedly depressed. Jin Fuya Chen Maoyu also pointed out that the disorderly expansion of the store has doubled the pressure on sellers, and some of the sellers have failed to close because of the innovation in model and operation. In this controversial proposition, there is one simple answer: “balanced interests, integration and win-winâ€, but to achieve “win-winâ€, sellers, manufacturers, and stores have to go too long. In addition, Shao Xianqiang, the chairman of Oriental Parkson, gave the keyword “expansion†another meaning: the expansion of manufacturing companies. Shao Xianqiang believes that in the current market situation is not good, corporate expansion is also an opportunity. Usually a brand promotion takes 3-5 years, but under current market conditions, it may be shortened to one year. At present, there are many manufacturing companies with such ideas in the furniture industry. “The market situation is not good enough to accelerate the reshuffle of the industry. At this time, large enterprises and powerful enterprises can move against the trend and accelerate the promotion of brand influence by increasing investment and expansion.†Strong companies are certainly not willing to miss When you grow your own good time, the pace of expansion will only become more and more compact. Keyword 3: shuffling Since 2008, the term “shuffle†has been associated with the furniture industry. Mergers, acquisitions, expansions, and integrations have been highlighted in the 2012 home map. In fact, after the harsh winter of 2011, the context of the home industry shuffling has become increasingly clear. In 2011, Dongguan had an average of 1-2 furniture companies closed every day in Dongguan, and more than 300 furniture companies disappeared in Shunde. They were the first sands to be washed out in the industry. However, in the face of the 900 billion “big cake†in the furniture industry, there are still countless furniture companies that are sharing food, and companies that can account for 1% of the industry still do not appear. Therefore, the reshuffle will continue, and It will get worse. A frying pan, or skillet is a flat-bottomed pan used for frying, searing, and browning foods. They are suitable for all types of hob surface, including gas, electric, ceramic/halogen and induction, as well as in the oven. If you're heading outside, you can also use it on the camp fire or barbecue. It is typically 200 to 300 mm (8 to 12 in) in diameter with relatively low sides that flare outwards, a long handle, and no lid. Larger pans may have a small grab handle opposite the main handle. Skillet And Pan,Cast Iron Skillet Pan,Cast Iron Skillet Cookware Set,Cast Iron Skillet Frying Pan Shijiazhuang Ever Fresh Trading Co., Ltd. , https://www.efhomedeco.com
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2012 China furniture future top ten keywords