With the gradual maturity of the Internet, China's online shopping market is also growing rapidly. Many businesses are competing to join the e-commerce army. However, the first to enter the online shopping market is the small goods industry that people need every day, but with e-commerce The development of the platform has grown, the scale of online shopping consumers has continued to grow, and the scale of online sales has continued to grow rapidly. Therefore, some traditional industries have also begun to enter the online shopping market, which of course also includes the furniture industry. At present, for furniture stores, the furniture industry is affected by the big environment such as the property market and economy. The sales profits are getting thinner and thinner, and the operating costs are increasing year by year. Affected by the bleak environment of the property market, the property market was in a slump, the demand for home improvement was reduced, and the sales of furniture and building materials were greatly affected, resulting in a very deserted store. Profit is the lifeblood of the company and the protection of employees. Therefore, furniture companies must pay attention to sales, control costs, increase product added value and create customers and develop more customers, and the competition of sales terminals has gradually turned to creating competition for customer terminals. Faced with the current sluggish market, the increase of commercial projects and the large number of social housing entering the market undoubtedly injected a booster into the home furnishing industry. I believe that seizing the opportunity and moderate expansion will have a positive impact on the home market and will also give priority to the market. Establish the advantages of the channel and seize the opportunities in the fierce competition. Compared with the online market, although the initial online shopping is only the preferred shopping method after 80 and 90, online shopping has been recognized by many consumers. Due to the particularity of furniture selection, some people can't accept online shopping furniture. This person thinks that furniture is a kind of high-priced and long-life products. You must buy it yourself before you choose it. The Internet is not touchable. All information can only be learned from the introduction of the product and the introduction of the customer service, and some merchants blur the material of the furniture in order to increase sales. Therefore, in order to allow more consumers to accept online shopping furniture, online marketers must use the true face to communicate with consumers in the network, to restore the original appearance of furniture, to establish a good brand for themselves with quality service and products. The image, thus gaining the trust of more consumers. Many consumers do not have a clear direction in the purchase of furniture beforehand. When you visit a furniture store or an online store, you will see the furniture guide and customer service before making a decision. However, since the furniture is presented separately, it is a concern of many consumers about whether it is harmonious with its own decoration. Consumers always want to know if the color is harmonious and the size is right before buying. Although the furniture network sales of this cake has been divided by many furniture manufacturers, but want to stand out among the many e-commerce, consumers are favored, and then gain profit margins, you must have their own unique ideas. According to Xiaobian, at present, a furniture online shopping platform provides consumers with an alternative purchasing experience, that is, the 3D experience museum independently developed by Anju Liye Furniture Mall and the mall, allowing consumers to act as a home designer. That is to say, according to the decoration style of the home room, the furniture of the mall is selected to enter the experience hall, and the effect can be displayed intuitively, so that the customer can complete the satisfactory matching of the decoration of the home room by himself. The home industry is a big cake. Its market is very broad and even exceeds the automobile industry. Everyone wants to take a share. It is a matter of course. Everyone knows the profit of home appliances, and furniture may be ten in the middle. A few to dozens of times the profit margin. The relative average living space of the furniture industry is relatively large, and it has a chance to seize the market. With Vanke Eslite, Midea, Haier and other manufacturing giants have expressed their intention to fully enter the home furnishing industry, when online shopping has become the mainstream trend in the market, more companies will cross the border into the home e-commerce field in the future, when the market profit dispute will It depends on the overall strength of the company's strategic height, resource integration, user experience, and innovation planning.
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Analysis on the profit of furniture store and e-commerce