Who will be eliminated from the traditional POS of OUT?

We usually go out to spend, go shopping, and even many places that are related to eating, drinking and living, have been silently changed by the "new" payment habits. Buy bottle of water, you can pay cash, you can also swipe your card, and even scan the code. The choice of multi-style payment methods is behind the rapid development of Internet technology. However, it is harder for the merchants to install the collection hardware one by one in order to meet the customer's needs. There is a traditional POS that is responsible for swiping the card, a cash register tool that is responsible for scanning the code, and even a few O2O take-outs. . From this point of view, the traditional POS of OUT has reached the stage of technological innovation, and the online payment is called the "sweeping" strength player - Lakara has just done this thing, to meet the full payment, full acceptance, Internet POS+, which also comes with member management and cloud platform, came into being, and it has a taste of the terminator of the era.

The Lakala platform now has more than 100 million individual users and 4 million merchants, with an annual transaction volume of 2.7 trillion. On the consumer side, in 2013 Lacala launched a card reader, accessing the mobile phone to pay for the card, and then upgrading the mobile APP, without the need for external devices can also complete the corresponding mobile payment; in 2015 launched the Lacala bracelet, let the transaction become It's more cool and convenient. In the business side, in 2014 Lacala launched a mobile phone collection treasure, announced the re-invention of POS, the collection of treasures combined with mobile phones can be convenient for the collection and transaction management, this year Lacala launched the Internet POS+, the most will carry the revolution to the end The meaning of this "hard work" for hardware innovation has to say a word "service".

The biggest difference between Internet POS+ and PayPal and the previous POS machines is that it integrates the card payment module with the Internet hardware module, comes with a color touch screen, and is deeply customized based on Android system. It has built-in rich business applications. Not only traditional POS functions such as trading, printing small tickets, scan codes, but also overall payment solutions, membership management (CRM) functions, marketing management, etc.

After accessing the Internet, Internet POS+ supports all current mainstream trading methods: scan code, card, credit card, NFC. In short, merchants no longer need to prepare multiple POS machines, card readers, mobile phone terminals according to the user's payment habits. Scan code. You go to the checkout counters of many merchants and you will find that they have many POS machines, a few scanners, and sometimes the cashier has to take out his mobile phone to scan the receipt. For the merchant, this experience is not the most. Simple, not the most efficient. At the same time, as users pay more and more choices, merchants must have a more flexible and scalable way of acquiring. Any equipment that only supports one type of acquiring method is a waste of investment. The scalable and diversified intelligent pos can satisfy Changeable payment needs.

More specifically, Internet POS+ is more than just a POS machine. It is connected to the Lakara Cloud Service Platform, which is open and supports a wide range of third-party merchant applications and services, such as financial services for merchants, such as CRM, marketing, developed for different companies and industries. Data analysis tools and more. Therefore, as long as the merchant purchases this POS machine, in theory, it is no longer necessary to use a computer, and even the checkout counter is not needed. Directly using this POS can complete most of the enterprise informationization tasks.

It is no wonder that Sun Taoran, the founder of Lakara, will release his words: "The traditional POS + checkout mode is likely to disappear in the next three years." This is not an alarmist, Internet-based payment method, coupled with an integrated terminal idea, completely It can replace the old-fashioned cashier computer and the inefficient business system based on WINDOWS 2000. Merchants must embrace new devices to meet the diverse user payment needs and embrace Internet marketing and service. For merchants, Internet+ is not just a slogan. It will ultimately be reflected in many aspects of business processes, management methods, and equipment transformation. The idea of ​​Internet POS+ is to help merchants optimize past transactions, and at the same time make good cuts. Pre-sales marketing and after-sales service two links, ultimately improve the overall efficiency, the Internet tool for my use.

Careful calculation, Lakara this smart POS only 999 yuan sales price, is still Sun Taoran has always advocated "do not rely on hardware to make money" ideas, support mainstream payment methods, equipped with Android system, there are cameras, sensor area configuration, touch screen, etc. It’s really full of sincerity. In the end, I still need to take the traffic import first and talk about other considerations. After all, Lacala has more than 4 million merchants. Based on such a large base, taking the free model is not an idiotic dream.

Lakara currently has a large number of offline merchant resources. If Lakara is only a traditional POS machine, its connection with merchants is limited to the transaction. Internet POS+ makes Lakara become an information service provider for merchants. Through this POS, various POS tools are used to deal with all kinds of daily tools. This POS has become a "WeChat" for merchants. After using it frequently, Lakara has become a master. The entrance of attention of mass merchants, in turn, can distribute various services for merchants, such as pushing accurate advertisements to merchants.

Secondly, the comprehensive Internet financial platform behind Lakara is more strategic. It also solves the financial services of merchants and the financial and financial needs of merchants. In the past, although Lacala had customer resources, it was limited by the functions of traditional POS, and it was limited to the transaction of acquiring transactions. It is difficult to guarantee the connection with its Internet financial platform from the technical side. Based on Internet POS+, La Cala can provide rich financial services to merchants. For example, merchants can purchase similar balance wealth management products on Internet POS+ after receiving payment, so that the stock funds can generate stable income. For example, Lacara can use merchant credit data and levy. The combination of letter models enables faster development of small loan business. In short, the Internet POS+ allows Lakara to turn from the acquiring transaction mode and become the Internet financial traffic portal to B.

Lakara has been established for ten years. It has experienced the era of mobile Internet and mobile Internet. Now it has entered the era of symbiosis platform of comprehensive Internet and high finance, and has been trying various new models. In the complex environment of the invasion of BAT and other forces, dare to try and turn and turn around. On the one hand, stick to the core advantages of the "acquisition" link, and constantly maximize the experience of the client and the merchant; on the other hand, do a comprehensive service at the merchant side. Through the intelligent POS machine and BAT differentiated development, and these are not good at BAT, Lakara and them to play user subsidy warfare, follow the trend to do the QR code is likely to have long been defeated, now choose Avoiding the BAT edge and taking the differentiated route, there is a greater chance. There are only two types of mobile payment in the future: one is Alipay and WeChat payment-led Internet payment; the other is a comprehensive financial service provider that is deeply involved in personal and merchant-side, and Lakara is the second-class representative.

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