Decathlon to speed up the layout in China shop or super last year

Site requirements of 4000 square meters single detached

Reporter recently learned from the sports retailer Decathlon, Decathlon will speed up the store layout in the Chinese market this year, plans to open a new store this year, the speed is expected to catch up last year. Decathlon's first new store opening this year will be held in Guang Guang, Beijing in May. The opening of a new store in Shanghai is yet to be finalized.

Accelerate the pace of shop in China

According to reports, after last year's five new stores opened in Shenzhen, Shanghai, Beijing, Chengdu and Dalian respectively, Decathlon still maintained strong growth last year in 2009 and accelerated its store layout in China.

According to Decathlon China president Meng Dong revealed Decathlon is very optimistic about the Chinese sports market, although the global financial crisis has caused a lot of industries have a greater impact, but Decathlon business in China is well developed last year, China's sales maintained strong growth. Decathlon will accelerate the pace of development in China, this year Decathlon opened the number of new stores will catch up last year.

January 1998, Decathlon in Shanghai Xinzhuang production base opened its first factory outlet. In 2003, after the first concept store opened successfully, Decathlon has been advancing its store development plan in the Chinese market with prudence and prudence. Into 2008, Decathlon to speed up the pace of opening stores opened a series of five new stores within a year, not only in Guangzhou, Shenzhen, Beijing to add new stores, but also into Dalian and Chengdu, have opened the first concept in the local shop. This indicates that Decathlon has successfully laid out five major regions in North China, East China, Shanghai, South China and West China and brought a brand new model of sports supermarkets into the local market.

Decathlon in May this year in Beijing Guangying area to open a new store, which is Decathlon opened the first new store this year. After the opening of the new store, Decathlon stores in China will reach 19, covering Shanghai, Beijing, Shenzhen, Guangzhou, Nanjing, Qingdao, Wuxi, Chengdu, Hangzhou, Dalian and other 10 cities. According to Decathlon related parties, Decathlon in Shanghai this year, do not rule out the possibility of opening a new store, but now everything is still planned, so the specific circumstances are not yet disclosed.

Strict implementation of store location and layout

According to reports, Decathlon for each concept store location in China are based on very strict standards, stores need to be single-family building, adequate parking and convenient transportation, but also requires the mall has a broad sports and leisure venues, So that consumers Decathlon products after the purchase, you can try in time, that enjoy sports fun. Decathlon stores in China an average area of ​​4,000 square meters, design and layout will be based on customer shopping habits, all goods by sports categories into different regions, accompanied by a spacious channel, eye catching signs, to facilitate customers in the store self-service shopping . Each series of sports area also set product trial venue, so that customers experience the appropriate product. In addition, the shop will also set up maintenance workshops, professional technical staff at any time to provide customers with professional product maintenance and repair services.

According to reports, as a design, production, distribution, sales and service in one of the multinational sporting goods franchisees, Decathlon not only in more than 13 countries in the world opened more than 400 chain stores, but also in 16 countries, the organization of product production, and have France's second-largest product research and development center.

Decathlon unique business model to ensure product quality at the same time, get rid of the middle part of the profit and consumption, the best price to the vast number of consumers directly to provide high-quality products. Each Decathlon store in China contains 16 private labels , offering thousands of products, bringing together more than 60 sporting events, ranging from entry-level economic products for beginners to the top specialty goods for professional athletes. Some of the more rare in the domestic market sports goods, such as equestrian, fishing, diving supplies, etc., have a good choice in Decathlon.

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