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Data analysis The total number of printed products is on the rise, and the output of single print products is declining. This trend is almost global. Usually we call the print less than 5000 copies of the short-run printing, short-run printing with this rapid development. In terms of paper consumption, in the western European sheetfed offset market in 1999, short-run printing accounted for 21.4% of the entire sheetfed offset. From 1999 to 2005, the annual growth of short-run printing will reach 6.9%, which will increase paper consumption by half. Digital printing will benefit from short-run printing.
As far as the structure of the digital printing machine is concerned, there are two kinds of digital printing machines without a plate and digital printing machines with a plate. But in terms of printing methods, it can be divided into two types. One is a model that prints different graphic texts, such as Manoland’s Dicopage, Indigo, Xeikon, etc., and the other is a picture of each job. The text is the same, such as Manroland Dicoweb, Heidelberg Speedmaster DI, KBA 74Krat and so on. However, it should be noted that the digital printers of current DI models have limitations in variable data printing.
Digital printing (whether it is the production of electronic images of different graphics or the direct imaging of offsets produced by fixed graphics) consumed 103,000 tons of substrates in 1999, of which 99,200 tons were paper. Experts expect that by 2005, the market capacity will be three times that of today, that is, 9% of short-run printing, while paper consumption will reach 300,000 tons, accounting for 1.05% of the entire printing market, for the first time exceeded 1% of the psychological line.
One of the competitiveness of digital printing over traditional printing is that it is economical and efficient when printing at around 5,000 sheets. Current digital prints are roughly books (about 6%), product catalogs (about 16%), trademarks (about 12%), product leaflets (about 6%), manuals (about 16%), and politics. Publicity products/security printing/identity cards (about 5%), etc. Almost all of the traditionally printed items can be digitally printed.
In contrast, the digital printing of advertising is the most active, and it has a fight with traditional offset printing. Advertising categories include booklets, single-page promotional items, direct mail, posters, etc. If we analyze in depth, about 21% of the digital printing products produced by printers (including factories, pre-press production units, and copy shops) can be attributed to product promotion materials, namely advertisements. If the promotional materials such as POP signs and some product catalogs are included in the store, the advertising products in digital prints account for about 45%. Previously, variable data printing technology had not yet fully matured, and the amount of print was limited. Therefore, the digital printing of advertisements has been developing slowly for a period of time. At that time, it was predicted that in 2005, it would account for 14-18% of the digital printing market. However, due to the emergence of Manroland's digital presses such as the Dico series, Indigo, and Xeikon, it is estimated that it will increase by 5 to 7 percentage points in 2001. Experts believe that advertisements in 2005 will account for 40% of the total digital printing, if optimistic A little, 50% is also possible. Now experts not only think that the main growth of digital printing comes from advertising, about 49% of digital printers (48% are printing companies, 51% are prepress production units, 51% are in copy shops, data can be overlapped) also indicate advertising The potential for digital printing is unlimited. Relatively speaking, the estimates of manuals, books, trademarks, etc. are less optimistic.
How many digital presses were installed around the world in 2000, reports from different research institutes are not the same. As reported by the Pira agency, by the end of 2000, the number of variable graphic digital presses had been installed at about 1330 units, and the number of fixed digital presses at about 300 units; Manroland’s research institutions claimed that at the end of 1999, Both reached 1,340 and 442 respectively. Although the specific figures are inconsistent, there are two views that are relatively uniform. First, the growth rate of variable graphic digital presses is faster than that of fixed graphic digital presses. Second, the installed capacity of digital presses will be 14 per year. ~19% delivery speed, digital printing prospects are good. (Finish)
Domestic digital printing panic (2)
The domestic market for digital printing is also expanding. For example, various types of bills are beginning to show a stronger and more personal tendency. The potential for personalized printing markets such as telecommunications, postal services, banking, securities, and insurance is huge; according to a survey In the coming few years, the short edition of books and periodicals in our country will account for 60% of the total printing of books and magazines, as well as the first-step design and production systems for digital printing for packaging and labeling.