Talk about the development and classification of anti-counterfeiting packaging design

With the development of anti-counterfeiting technology and the increasing demand of users for anti-counterfeit packaging, anti-counterfeiting packaging has become a topic of more and more discussion among packaging companies and packaging users. The market demand has stimulated technological advances in packaging anti-counterfeiting, and has also enabled packaging companies to continue to develop new products to meet the individual requirements of such enterprise packaging.

Anti-counterfeiting packaging from the initial "paste" (adhesive anti-counterfeit logo) approach is to change the packaging material itself and packaging design security printing. The current packaging anti-counterfeiting is mainly:

1. Anti-counterfeiting labels are placed on the packaging box, such as laser holographic anti-counterfeiting labels, fluorescent anti-counterfeit labels, thermal anti-counterfeit labels, telephone anti-counterfeit coding labels, etc. Almost all label labels with anti-counterfeiting function are applied on the packaging;

2. Put anti-counterfeit and tamper-evident seals/seal on the box: such as the domestic express delivery EMS sealing tape, Robust sealing tape, Tsinghua Tongfang computer sealing label, China sports lottery ticket issuance equipment sealing seal, etc. ;

3, the use of laser holographic film packaging outside the box: such as Philips bulb packaging, Unilever's Colgate brand toothpaste, Epson's black cartridge packaging;

4, the contents of the box anti-counterfeiting: the use of anti-forgery warranty card, security certification, security customer service card, anti-counterfeiting authorization, security instructions, anti-counterfeiting installation guide, anti-counterfeiting installation agreement. Such as Xi'an Pharmaceutical Factory Lijun Sha watermark paper instructions, Jiaotong University Aoli oral liquid watermark paper specification, whist technology company's software customer service card, Guanqun Jinchen Software's software use authorization, etc.;

5, the patented design of the packaging container itself is anti-counterfeiting: such as the Robust Cyclone lid, alcoholic liquor and Other bottle and bottle.

The above packaging anti-counterfeiting methods are basically known to the majority of packaging users, and now only the other anti-counterfeiting methods are introduced as follows:

(1) The packaging material itself uses special or special wrapping paper. Such as layered dyeing anti-fake cardboard: This new type of anti-counterfeit packaging material is used to dye the internal pulp layer in the paperboard manufacturing process. By using the tearability and sandability of the cardboard itself, the anti-counterfeiting identification function is extended to the internal structure of the paperboard. No external printing technology can counterfeit, so as to achieve the purpose of anti-counterfeiting.

(2) The packaging box itself adopts a special marking technology that uses positional hot stamping holography technology or a combination of packaging materials, such as embossing technology, embossed technology with hidden text or graphics. Holographic laser hot stamping technology is one of the more secure and novel anti-counterfeiting technologies. It has been widely used in tobacco, alcohol, cosmetics and pharmaceuticals. It can use three-dimensional dynamic shading anti-counterfeiting design, high-precision high-quality refractive light pattern design, Such as Furong Wang, Yunyan, Zhangzhou Daqu, Dahongying, Dabao, etc., medicines such as Wutai Group's Kangkang tablet packaging box.

(3) Package number and content number - corresponding or mutual decoding technology. The use of laser coding or random coding technology of the printer, the packaging and contents of the implementation of personalized and anti-counterfeit goods handling, through the computer database management of authenticity, and the two codes can be the same or there is a certain conversion relationship To prevent reuse of packaging. It is also possible to use encrypted barcodes or PDF417 QR codes with database capabilities. The use of barcode technology at the same time meets the requirements of automatic identification and rapid identification of logistics.

(4) Anti-counterfeiting shading design and security printing technology on the inside of the small package box. Using a single anti-counterfeiting line design technology and spot color printing, such as Xi’an Pharmaceutical Factory's Lijun Sha tablet packaging box, using a scrambling pattern security design technology, and using the decoder to identify the authenticity of the package. Such as Shijiazhuang Pharmaceutical Group Co., Ltd. "Wei Hong" Azithromycin tablets packaging.

(5) Security design and security printing technology for the overall security profile shading on the outer surface of small packaging boxes. The combination of security design and commercial design can not only obtain aesthetic effects and good visual impact, but also invalidate conventional counterfeiting methods such as electronic color separation/photoengraving/electronic scanning used in general commercial printing. Such as the British Deli Group printed anti-counterfeiting packaging.

The so-called anti-counterfeit shading security design refers to a special design technology that is completely different from commercial design in that it comprehensively utilizes various anti-counterfeiting design elements, and is creative and closely integrated with the personality characteristics of the packaging user. These anti-counterfeiting design elements mainly include: personalized shading; anti-scanning/copying design; New York decorative ball; line relief graphics; Technology and so on. The so-called security printing technology refers to a special printing technology that comprehensively uses various printing processes and uses anti-counterfeit raw materials. It generally refers to spot color printing technology and uses various security anti-counterfeiting inks (such as ultraviolet fluorescent inks) that can meet the requirements of anti-counterfeit design. Infrared fluorescent ink, magnetic ink, photochromic ink, light variable ink, phosphorescent ink, etc.).

Anti-counterfeit packaging not only enables enterprises to achieve the purpose of curbing the proliferation of counterfeit goods, facilitating consumer identification, protecting the legitimate interests of enterprises and consumers and middlemen, but also increasing the brand image, product image and company image of enterprises. Indispensable role.

Therefore, when choosing anti-counterfeiting technology, enterprises must consider the current counterfeit situation, but also take into account the future development. While not changing the image of the main anti-counterfeiting designs, companies can continue to deepen and strengthen anti-counterfeiting technical measures and technical content. That is, business managers should consider anti-counterfeiting and anti-counterfeit packaging as an indispensable part of the product and consider it comprehensively and systematically.