A network that stimulates creativity

The multi-platform computer network enables professional creative staff to work together all over the world, thereby creating more benefits for the company.

In most art studios, using the Macintoshi computer operating system is much more than using the windows operating system. The creators chose the Macs operating system because it allowed the creative staff to concentrate on creating, designing, and refining the images rather than distracting themselves from system crashes, network connections, or screen snowflakes. On the other hand, those who run business use computers in the process of management are mainly applications such as obtaining information, financial management, and personnel management, so they have a soft spot for PCs. A qualified computer technician should be able to help the entire team achieve both goals at the same time - using two operating platforms - to complete the connection to the network, provide a high-speed, continuous creative environment and at the same time meet the company's business management needs .

The Macs platform Attik is a global design company with offices in cities such as San Francisco, New York, Sydney, London, and Huddersfield in England. Just as the company’s creative director, Abwa Baksi, stated, companies must have a network to ensure that every piece of their design work around the world can reach the highest level in the world. So a year ago, Attic upgraded their operating system. Now they have completely used the Macintoshi operating system and completed the network connection.

Baksi pointed out: "Most designers are accompanied by Macs machines. From the time they started learning about design, they used the Mac. It can be said that using the Mac has become their second nature." The majority of Tektronix workstations use the Apple G3. This high-end device can make the network maintenance easy and the problems can be solved well, providing the design team with adequate and stable service functions. But the function of the PC is far away.

When the company built a local area network based on Macs, the main task of technical maintenance personnel was to connect the subsidiaries in the five locations to achieve real-time operation and interaction with each other. To achieve this, they used a hybrid operating platform to complete the globalization of the network. The company uses a Unix server and uses Microsoft's Exchange server for everyday applications, e-mail, chat rooms, and other services. In this way, real-time dialogues with Sydney, London, and San Francisco are realized. Any AtiTech staff can log in to computers in other locations with passwords from any location, and start work through the Internet, which not only reduces many IT's. The staff also greatly improved the company's work efficiency. For example, a designer in Sydney can immediately see a picture or advertisement made by a designer working in San Francisco, and he can add his ideas and make changes to the work.

Baxie claims that customers can also benefit from this global network connection. For example, the task of a London client can be completed by the creative team in New York. The New York creation team can put their works online, and the customer can save the disk back and forth and expensive film output process. You can see the work directly, and you can remotely monitor the progress of your work through the Internet.

And all this will not affect the progress of the work. Baxie said: "All the work is done through the server, and it is not aware of the existence of the network at all."

According to Pol Lane, the Macintoshi operating system is no less favourable in a smaller work environment. Borrell is the Creative Director of Shiva Design, Massachusetts. He has a favorable condition, that is, the creation process of the work can be seen from two angles: the first time is in Shiva, a small company with only two people. The other time was in the "Internet World" magazine, where he was an assistant to the artistic director of the magazine. He said that even though Shiva is completely using the Macs system, workstations of large publishing houses generally use Windows and Macs to coexist.

Li said: "Most creative people are hardcore Mac users. So if you have the opportunity to look at the small design studios, you will find that most of their networks are Macintoshi systems. But in Network World, the only The only users who use the Macs system are the Department of the Arts, and this Mac-centric department is also connected to the rest of the company through the Internet.To complete the publication, other Windows-based departments can access the Art Department's documents through a shared server. , and the art department's designers can get the contents of the server on their Apple desktop."

At present, workstations use an operating platform, and servers using another platform are becoming more and more common in many companies. Although many company computer workstations use Macs, their network operating system is Windows.

Usually each company needs to have a dedicated technical staff. If there are problems in the network, they can be maintained immediately. These should not be the concerns of the designers. They should be qualified art supervisors or design experts instead of What IT staff.

Hybrid work platforms Hybrid work platforms are not uncommon in current art studios. Two examples of companies using this system are Bates Worldwide, which is headquartered in New York and has offices around the world; and Meyer & Wallis, which has two offices and one in Milwaukee. One in Indianapolis.

Bates Worldwide's senior vice president and CIO Joseph Mourrow of the Cordiant Information Group of Bates Worldwide, said that although the company's mainstream use of Novell NetWare work environment, he did not think to Better's computer design and production department to abandon Macs workstations. The Bates network uses a switchable 100base-T network architecture to connect with G3 or G4 Macs on the desktop. These are the most popular models for designers. At the New York headquarters, about 30 Intel or Mac servers provide network support and FTP services.

Murrow has been using his Macs system for his creative team. By adopting the new Mac AppleShare IP protocol, the speed of the Mac environment has been accelerated, which has enabled Bate to greatly increase its production capacity and increase its work efficiency. Murrowro admitted that if only from the "pure technology" point of view, using a single operating system operating environment can make the maintenance of the network easier. However, if it is considered from the viewpoint of improving the quality of creation, he is more willing to adopt this cross-hybrid operating platform in the company.

"A creative work is made up of many parts and subtle things. It is impossible for Intel to fully reproduce the Mac environment without deviation," said Murrow, "but let the skilled Macs use The transfer to another different environment (PC) does not give me peace of mind. Those things that need to be created do not have to be considered together with the technology bundle." Murrow hopes that the creative staff should focus on the content of the work rather than The computer system used.

Meyer & Wallis is a company that provides a full range of advertising services. Their network system, according to the introduction of Scott Bakhanmu, the company's director of operations, is not much different from Bates. They used an in-house Unix server to link the company's Windows and Macs workstations.

Meyer & Wallis's Milwaukee office is connected to the local network via ISDN, and a virtual private network is externally connected to the Indianapolis office.

"We only have one server to provide all network support," said Bakhum Mu, "on the one hand, we have the Mac department on the creative department and the other on the office PC. It is also connected to another workplace."

Judging from the perspective of Bakhanmu, Apple is still the leader in creative applications both in terms of technology and design functions. However, Meyer & Wallis has retained this hybrid operating platform, which has more personnel considerations than technical considerations.

"When this form is finalized, all the creative people are trained on the Mac." He said, "We have found a way to provide the most stable network service platform for Macs." On the other hand, Meyer & Wallis still Select PC to handle the company's business affairs. The company did not use a single system for the sake of creation, but abandoned research, multimedia planning, communications, and other applications. All the work of the company's staff can be accessed through the network, and different operating system environments have also achieved mutual interference-free.

Bakhan Mu said that through the Internet connection, the company will eventually be able to better serve users and consumers. He said: "With information sharing within the company, we can provide consumers with better products."

According to Kathy Pritz, assistant art director of Meyer & Wallis, "When it comes to benefiting from the internet, it doesn't necessarily require that members of the creative team have a special understanding of computer networks. Through file sharing, every member of the company can access other. The person’s creative picture or design plan.” She admits that she knows little about how the web works, but she does know that the internet makes it easier for her to work. Some other staff also believe that the use of two sets of operating platforms allows the company to have both commercial taste and creative feeling.

Meyer & Wallis's servers link the entire company. Each specific network driver has a link, PC users slowly feel no network, and Mac users gradually get rid of the hardware limitations, although both operating systems have their own specific market, but sometimes these two systems Must communicate with each other and work together. Both of these operating environments can be completely peaceful.

Through a global network, not only the creative departments can work collaboratively across the world, but Macs and PCs will eventually survive in an Internet-friendly world.

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