European and American make-up creative new products

As the New Year’s footsteps move closer, it’s time for girls to compete, and they all bring out their most beautiful and brightest costumes, cosmetics and their best, and there are various parties and occasions that make you look like The empress is as elegant and beautiful as the most vivid and attractive chief actress in the opera.

In order to make yourself stand out from the crowd, in addition to the most beautiful costumes, experts also said that they should keep up with the trend of the most popular Makeup in 2011 to choose the most fashionable and most suitable products. For example: this season is popular Eyeliner, advocates the use of thick eyeliner to outline the eyes, so that the eyes look more deep and sexy; at the same time, the reddish-brown glitter eyeshadow makes the whole eye makeup more prominent and sexy; and the retro hot red lips also Once again on the fashion stage, Ashlee Simpson, Katherine Heigl and Dita Von Teese show this retro trend, sexy and moving. A girl with a fair complexion can also use the opposite dark color to paint the eyebrows to make the outline of the face clearer and more white, and with a metallic silver eye shadow, if it can be seen by Rosario Dawson and Jennifer Lopez It is more fashionable with modern modern girls, which will undoubtedly give you dreamy colors and different beauty.

NY Beauty first listed the most innovative new makeup products in the European and American markets this season, not only reflecting the latest fashion trends in 2011, but also highlighting several major decisive factors in the new cosmetics industry. First, the product name is the key and the primary factor in attracting consumers. Lipstick Queen Poppy King has created a series of matte glosses lip glosses called Oxymoron (contradictory modification in the wording). As the name suggests, people not only think about it. As we all know, Matte is just the opposite of Gloss, the former is not smooth, and the latter is silky, so the name of the product can be described as appropriate, into the wood three points. This is a four-piece new product, which is a neutral neutral tone with four neutral neutral colors, which can bring royal-like courtesy to your lips. Although it is very similar to lipstick in terms of color, it has a smoother lip gloss and a matting effect, making it softer and less sticky. The name of each product is also tempting, contradictory and profound, such as the most honest politician Honest Politician, pink rice brown a pinky beige, micro crisis Minor Crisis, rose pink a rosy pink, free ride Free Ride, peach color The brown a peachy beige and the deafening silence Deafening Silence, etc., have invisibly evoked people's desire to buy. Coupled with the most convenient brushes, Oxymorons guarantees the perfect lip gloss feel with your fingers. Some even think that it gives us a dramatic old-fashioned Hollywood confusing feeling. After using it, your lips look like you have just been kissed.

The second is of course the color of the product. As the name suggests, make-up should have the most beautiful and unique colors of cosmetics. Chanel's spring 2011 new products are reflected in this point. Chanel's glamorous ice-blue route this season, following the design style of the 2010 Christmas limited edition Camellia lip gloss plate, launched a new season limited edition Camellia eye shadow tray, and a deep and rich new color navy blue four-color eyeshadow tray and nail polish against each other, creating 2011 spring makeup personality trend! Coincidentally, the elegant, faint water color brings inspiration to Sangika Spring Makeup. He applies it to make-up, creating a soft, moderately unclear luster. It is a layered, subtle and delicate makeup. Helps create a beautiful layer of color. In addition, with the soft color of the lip gloss, the new color of nail polish allows women to freely and fully play their artistic talents, show each person's beauty, moderately shine the exclusive soft light! The Shu Uemura 2008 Spring Makeup particularly favors all kinds of colors in nature, focusing on green, light brown and earthy tones. The new Crystal Shine version of Rouge Unlimited Lipstick has 21 new colors, including pearl glitter particles, which can make the lipstick show a crystal clear luster through different angles of light refraction. It has not been officially released and has attracted many people in the industry and makeup lovers. look.

Make-up artist Scott Barnes is a fashion elite designed for fashion little witches such as Lucy Liu and Jennifer Lopez. This season also launched five new make-up collections, named the Royals Collection, which adds a new dimension to the brand's Eye Ice loose eye shadow collection. The Eye Ice package uses a thick cube glass bottle similar to natch- ice cubes, which is quite different from normal eye shadow packaging. The color of the product itself is also very novel. Simply apply a small amount of brown Serpentine or silver Majesty to the corners of your eyes, making it ideal for office use. Or you can create a diamond feel by gently sweeping Versailles on the upper eyeliner of the eyelids. It is especially suitable for the “night owl” who often enters the dark nightclub or club. Of course, this kind of eye shadow also needs to be used in conjunction with other basic makeup products to have a perfect overall feeling, but from a single point of view, Scott Barnes's new make-up is undoubtedly the first choice for fashion people.

Again, as women become more and more busy now, they always want to take care of them with the least amount of time and carry the beauty products with the least space. As a result, all kinds of all-in-one products came into being, and the creativity became more and more clever. For example, lip gloss + lip liner is not unusual. Clinique will launch a double-in-one Eye Cream in the morning and evening next year. One is the sunscreen eye cream used in the morning, and the other is the eye cream used at night. It is fresh and unique. Paul & Joe's two new makeup products in the spring of 2011 are also unique. The company's first set of makeup products sold in Japan is similar to previous years' makeup, and is the new season's lip gloss, lipstick, eye shadow and beautiful limited-size outer packaging. Lip balm Marie the Cat's pink lotion lip balm with sunflower oil and Jojoba oil. Lady Hand Cream is also an orange floral hand cream with peach extract, jojoba oil and hyaluronic acid, which can deeply moisturize the skin of the hands and has a high sun protection factor. The second set of makeup released on February 1 is based on the theme of Disneyland. The outer packaging is printed with Disney cartoon characters, which is very cute. Disney theme limited edition makeup blush has 3 different sizes of high-gloss balls, the largest of which can be used as blush, the color is very natural, the smallest ball is champagne gold with pearl luster, can be used for high-gloss loose powder. A multi-purpose product, of course, these products are easy to walk into the dressing cabinets of fashion-loving girls. In addition, the foundations in the modern market are no longer a single foundation traditional function, like the traditional foundation, the skin is classified, but it is inseparable from the skin care function. Dior will greatly expand the foundation line in 2011, and these foundations will belong to the category of skin care products, which is regarded as the last step of skin care. The Dior Snow series has launched a whitening foundation, and the Capture Totale Revitalizing Beauty Series has launched a special anti-aging foundation; even Dior's top Prestige nectar series also launched a honey foundation and so on. The foundation is also skin care, while the skin care can also have the effect of a foundation foundation for makeup, why not?

Cosmetics giant MAC Cosmetics Cosmetics will launch new products every few weeks, which is a prolific brand in the makeup industry and makes consumers very satisfied with the frequency of their product updates. Product refurbishment is also a major step in innovation. This month, the company relaunched the classic MAC Originals from a few years ago, a series of standard and long-lasting eye shadows, lipsticks, lip glosses, high-gloss glitters and color palettes. BN recommends Charred Eye Shadow, a silver-gray eye shadow with silver markings, especially suitable for creating new gray smoked eye makeup. Parrot is a bright green eye shadow, and it is estimated that people who like colorful fashion will be eager to do so. Melon pigment is the best choice for creating high-gloss eyebrows. It can be seen that the combination of old and new is the timeless classic.

New from Artistry Essentials is a black makeup cosmetic bag filled with mineral foundation, cream, lip gloss, mascara, eye cream and a variety of makeup brushes. The color of each product has been favored by many consumers for a long time. It has a high quality, bright color and long-lasting makeup. It is not easy to adjust makeup and needs no makeup. The most important thing is that consumers can easily mix and match various neutral and more beautiful colors. It is also one of the products that many consumers in this season are rushing to buy.

Of course, the most profitable is Dior Dior, who is especially good at using the so-called limited edition luxury makeup to satisfy the vanity of many fashion people. In the spring of 2011, it still uses limited edition color plates to attract people's attention, making people feel like they can breathe fresh and filled with fresh air of flowers. Dior's 2011 Flower Blossom series is a new product that is shining brightly, “Flower Bright Color Brightening Powder” is the crowning touch. The theme of this flower is the theme of the flower theme. The center is a crystal gem that attracts ladybugs and butterflies and hovering in the garden. The pattern of “Flower Soft Color Brightening Powder” is engraved in three layers: the first layer is the background, the second layer is the flower and the insect, and the third layer is the crystal gem. For the first time, using the innovative technology of “beauty pastels”, the surface of the color palette presents a smudged texture like watercolor, creating a shadow, gradient and three-dimensional effect. Specially designed for the ever-changing flower girl to brighten and correct skin tone. In addition, each color plays a unique role, such as blue flowers dilute dark circles, correct dark yellow skin tone, create a fresh feeling; light green butterfly can avoid the phenomenon of reddish skin; while white ladybug adds luster; bright Pink gems add a rose blush to the cheeks. The light pink pearly background and daisies make the complexion brighter.

Finally, make-up and even all cosmetics are ultimately about the hearts of consumers. Therefore, whether to grasp the different consumer psychology of different consumers and try to meet their needs is the key to the success of the product. The most important thing about different skin colors, different races, and different economic levels is that the needs of people of different ages are different, so they should be treated differently. For example, Sugar recently launched a series of basic make-up products to help young people or young daughters get involved in a cosmetic journey that makes them curious and excited (of course, the European and American markets may be more open to young people's cosmetics, this is Developing countries such as Asia may need different marketing strategies). This new collection includes the Sugar Tint, a moisturizing cream with a SPF SPF and a certain color, which completely covers the stick-shaped Sugar Fix concealer (the cream) with the most obvious freckles or dark circles and the black end. Densified Double Wink Mascara Mascara, etc. At the same time, in addition to being able to incorporate all the basic makeup to be used in a small cosmetic bag, another reason why it is favored by consumers is that sometimes parents can find a Color Sticks eye shadow for urgent needs. It has a total of 5 colors, which can be mixed with different colors to match the color effect that the user wants most. At the same time, the basic makeup effect is very intimate, making people feel at first sight.

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