Digital Printing Application Survey Summary (2)

Third, the digital printing market applications

1. Overview of foreign markets

(1) Overall overview of the world market

In foreign countries, digital printing is commonly used to print reports, customer catalogs, corporate albums, business printing, and small volumes of books and magazines, such as postcards, business cards, covers, brochures, and CD sets; packaging is used for small items such as medicines, health products, and gifts. Packaging; can be used for proofing, promotion, test distribution and other purposes; can also print wallpaper, waistline and lace paper. Globally, from the production of document content to print production to distribution, the global market for digital printing has a turnover of up to $120 million. According to the statistics of PIRA in the United Kingdom, the digital printing industry currently accounts for 9% of the printing market. It is expected that by 2010, this figure will rise to 20% to 25%.

According to authoritative reports, the annual growth rate of on-demand printing in digital printing worldwide will reach 12% in 2008; variable information printing will account for 20% of the printing market by 2008; by 2010, 20% of user requirements The delivery period will be within 24 hours, and at present, there are 78% of color print jobs with less than 5000 copies.

(2) North American and U.S. digital printing market

The number of installations of North American color digital printing systems is expected to reach 18,700 units in 2008, and North American color digital printing systems are expected to reach 45 billion printed sheets in 2008. The proportion of variable digital printing in color digital printing will increase from 16% in 2003 to 30% by 2008. According to a survey of the US market by relevant professional organizations (GATF/PIA Association), by 2008, multi-version and personalized printing jobs will account for 33% of the commercial printing market, and 78% of print jobs will not exceed 5,000 batches. The annual growth rate of on-demand printing is 14%. According to the results of the United States investigation and research, by 2010, digital printing methods (including the following digital and desktop technology printing methods) will account for about 200% of the market share in the printing field.

2. Overview of the domestic market

The output value of China's printing industry is about 200 billion yuan, of which 5% is suitable for digital printing business, that is, 10 billion yuan, and the market has great potential for development. At present, the development speed of China's digital printing market is constantly accelerating, but there is still a certain gap compared with the world's level of development. According to statistics, the total amount of digital printing market in China is about 10 billion yuan, accounting for 5% to 7% of the total national printing market. The total sales volume of the digital printing market in developed countries is much higher than that of China. Last year, the US digital printing retail sales amounted to nearly US$48 billion, which is equivalent to about 40 times of the total digital printing market in China.

In China, various types of bills in the digital printing market are beginning to show more and more individualized tendencies. The potential for personalized printing markets such as telecommunications, postal services, banking, securities, and insurance is huge. In Beijing, Shanghai, Guangzhou, Hangzhou and other places, large and small fast-print shops on the street can be seen everywhere, which proves that digital printing has indeed entered our daily lives. The development of digital printing in China also bred a group of outstanding digital printing companies. Speed ​​digital printing, digital printing companies like Tongkun Digital, Kangwei Digital, Shilang, etc. have developed rapidly in China's digital printing industry.