The past of the cabinet industry can be summarized by a "small" word. First, our industry is relatively small in scale and accounts for a small proportion of the entire furniture and building materials industry. Second, the scale of the company is not large, and most cabinet companies do not exceed 100 million yuan. Third, the influence of the industry is small. We often see the furniture and home appliance industry hold a variety of activities, the scale and influence are great, and the cabinet industry has almost no movement. Stainless Steel Pet Scissors,Pet Curved Cutting Scissors,Pet Safety Scissors,Pet Magasin Scissors Zhangjiagang Mister Tools Co., Ltd , https://www.mingshiscissors.com
The state of the industry has changed qualitatively and can be summed up in a "hot" word. The cabinet exhibition and the annual meeting of the industry made a huge momentum and the program was rich. The number of people participating in the annual industry conference in Guangzhou has surged to thousands of people last year, and many government departments are involved. This "hot" is manifested in several ways:
The first aspect is "cross-border heat." Strong sanitary, flooring, furniture and kitchen appliances companies have entered the industry. There are several advantages in the cross-border industry of home appliances: First, brand awareness is strong, more mature than the cabinet industry, and more influential. The second is that the home appliance industry has a high level of marketing and has many outstanding talents. The third is that after the appliance industry enters the cabinet industry, kitchen appliances and cabinets are the whole home, a good concept. But the cabinet store is actually a better channel to integrate the big home era. Home appliance companies do cabinets, which are generally used as supporting channels or supporting products. This is one of the reasons why many home appliance brands do not make cabinets.
This year, there is a very unique phenomenon, and many well-known enterprises in building materials have entered the industry. Traditionally, cabinets and sanitary wares and floors belong to the building materials channel. Therefore, they enter the cabinet industry and have a good channel advantage. In addition, the consumer groups of floors, bathrooms and cabinets are highly coincident, which is different from home appliances. At the same time, consumers are also highly consistent in buying the floor, bathroom and cabinets. When buying cabinet products, they also buy bathrooms and floors. Therefore, traditional building materials companies are making cabinets across borders, making it easier to connect with end consumers and gain recognition from consumers. Traditional building materials companies, in terms of channels, consumer groups, brands and consumer processes, actually have a lot of good points of contact with cabinets, and should have more advantages than home appliance cross-border brands.
The second aspect is the "investment fever." The wealthy in Guangdong, Fujian, Zhejiang and other places began to spread a lot of hot money into the industry. They generally invest in capital in two ways: one is to create a new brand directly, and the other is to operate capital on professional cabinet brands.
The third aspect is "talent fever." The professional brands in the cabinet industry are looking for supernormal development, eager for the support of talents and capital. The capital of ultra-conventional development enterprises and cross-border brands is strong. The squeeze of these two forces has enabled outstanding talents from various industries to enter the industry, and the quality of employees has also been improved. Of course, some of the "professional managers" in the advanced cabinet industry have also been sizzling, creating a "worth bubble."
At present, the movements of the cabinet industry are relatively large. CCTV can often see the advertisements of cabinet brands, and we can also see more celebrity spokesmen in our industry. Local industry associations actively carry out various activities, including enterprises. Inter-communication and exchanges between the industry chain suppliers and distributors, and so on.
The cabinet industry will move towards professional branding