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Different views promote centralization and decentralization. Shanghai has done a good job under the association's organization and coordination, but it is limited to Shanghai. Although some other provinces and cities also have some large companies to make up for the insufficiency of the operating rate, they sell cardboard to the surrounding small businesses, but only account for 20-305 of the total sales. Unlike Shanghai, a large company seems to have become a manufacturing center. And there is no regional scale.
Whether Shanghai's practice can be sustained for a long time, some people in the industry have raised some doubts. The first is whether this approach meets the objective law of survival of the fittest in market competition. Secondly, large companies with advanced production lines must also have advanced post-forming equipment such as printing slots. Why do these companies not use their advanced equipment and technologies to expand the market share of high-grade cartons, and sell cardboard and lose molding? Part of the profits brought to the company? Thirdly, are small and medium-sized enterprises with relatively advanced after-market equipment and stable customers. Will they purchase cardboard from large companies in the long run? Once you purchase a single-sided machine or production line, it will affect the stability of business operations in large companies. The fourth problem is the instability of small business operations. Does the degree of integrity affect the normal development of large companies? In this regard, Secretary Wang Zhixing does not rule out this. He believes that when large companies supply boards to small and medium-sized enterprises, they must make choices and decide whether to use them as partners based on their creditworthiness.
As for the issue of whether centralized systems and decentralized boxes can be promoted, the reporter also visited some large carton box manufacturers in the Beijing-Tianjin region. Some of these companies had sold cardboard to small businesses. Some of them now sell cardboard to small businesses, and others are trying to sell cardboard to small and medium-sized enterprises because of the low operating rate of tile lines. However, because there is no industry organization and coordination, all of them belong to individual soldiers and do not form a regional scale. Regarding the issues of centralized manufacturing and decentralized box manufacturing, some think that the impact on enterprises is not great; some believe that the profits brought are not many, and there are a lot of troubles; some think that the most worrying problem is the credibility of SMEs; there are also It is thought that the supply of cardboard to small businesses in the past was a detour.
The reporter recently made a special interview with a large carton factory in Langfang City, Hebei Province. The person-in-charge of the company holds different views on centralized manufacturing and decentralized manufacturing.
This company has several decades of production history. To expand production, a few years ago, it went on a second corrugated paperboard production line. To solve the problem of insufficient operating rate, it also tried to move towards the supply of cardboard by small enterprises in the surrounding areas. More than a dozen small carton factories in the suburbs of the State and Beijing have established business relationships. But as time passed they saw problems and decided to turn around from last year. Small businesses that want to buy paperboard can also pay in one hand and hand deliveries.
What problems did this company see in the practice of several years? The main thing is that the operators of these small enterprises are of low quality and low credibility, and some of them are not at all creditworthy. Some companies simply do not act according to the contract, wanting to default on the purchase price of large companies, resulting in tight liquidity for large companies. There are also some companies that buy cardboard and buy Western cardboard. After they make money, companies do not. Even people have nowhere to look for, and big companies are miserable. Some small carton companies themselves have unstable customers, and they have reversed their behaviors in the East, and fishing in batches. Regardless of whether they violate the law or not, what makes money? I do not know when the criminals produced the counterfeit packaging box and the company was sealed up. The Langfang City enterprise has suffered a lot during these years dealing with these small carton enterprises, and there are still more than 1 million in arrears that cannot be recovered.
As a large carton manufacturer, the leader of this plant realized after passing a detour that to increase the operating rate of tile lines, it was necessary to grasp products, grasp the market, create its own brand based on its own integrity, and rely on its own brand. Win some big customers of branded products. They are on the right track. In two to three years, they relied on product quality, and the company's reputation has successively laid down more than a dozen major users such as Beijing Legend, Tsinghua Tongfang, Tianjin Meike and Inner Mongolia Mengniu. The monthly business volume of these dozens of users is around RMB 10 million. Only Inner Mongolia Mengniu’s business has reached more than RMB 3 million, and Lenovo’s and Tsinghua Tongfang’s sales are also around RMB 1.5 million. At present, the company's sales have doubled from a few years ago, and two tile lines have been working day and night, and the operating rate has reached 100%.
The big company in Langfang basically stopped supplying cardboard to small businesses, but the operating rate of tile lines reached 100%. This shows that large companies rely on the sale of cardboard to increase the operating rate is not a fundamental approach, an active approach, depends on the brand to open up the market is the only way for large enterprises to survive and develop.
The company lost its supply of cardboard to small businesses and relied on the brand to enable the company to grow. However, the person in charge of the company does not completely deny the practice of centralized board building and decentralized box making. He believes that from the perspective of industry development, small enterprises buying cardboard cartons from large companies can indeed improve the overall quality level of the carton industry; large enterprises have large production volumes, and small-scale enterprises have small production quantities and many specifications. The advantages in market competition are complementary; the sale of cardboard to small businesses can indeed solve the problem of lack of operation rate of some large companies. However, the key to doing this job is to improve the integrity of SMEs. In the absence of coordination among industry organizations, and in the absence of a good understanding of small businesses, adopting a method of taking delivery of goods can reduce the many problems that will arise in the future.
In addition, he advocated that large enterprises should expand their market share ahead of their own credibility, and selling cardboard to small enterprises should be regarded as a social responsibility for improving the quality of SMEs. It is not appropriate to increase the proportion and sell cardboard as the main mode of operation of enterprises.
Centralized system and decentralized box (bottom)
Dachang gives full play to the role of tile lines. Xiaochang uses advantages to produce small-batch, multi-size products to make up for the deficiencies of the big factories, so as to achieve complementary advantages and common development. In this sense, centralized manufacturing and decentralized manufacturing are improved. An effective way for the entire carton industry.