The world packaging materials market is expected to increase innovation packaging into a development direction

During the forecast period, demand for packaging materials is expected to increase, mainly due to consumer awareness, increased demand for fresh food and increased consumption of processed foods.

Technavio research analyst SharanRaj claims that for the packaging industry, “the demand for technology to ensure food safety continues to grow, and the beverage industry's demand for carbonated and non-carbonated beverages is also increasing. These factors can be relied upon to drive market growth together. "

Technavio market research analysts identified three factors that will guide the global advanced packaging market: demand for sanitary packaging in the food industry, development of innovative packaging solutions and consumer engagement.

Food industry hygiene packaging needs

Due to the emphasis on food safety by consumers and food manufacturers, packaging suppliers are focusing on introducing advanced packaging solutions that meet hygienic standards and ensure product quality.

For the food industry, packaging is critical to maintaining the safety and quality of food. Packaging solutions such as modified atmosphere packaging (MAP) help extend shelf life and protect the quality of stored food. In addition, the demand for freshly prepared foods without artificial additives and preservatives is forcing manufacturers to look for more advanced packaging options to increase product shelf life.

Development of innovative packaging solutions

The introduction of improved properties such as physical barriers and antimicrobial properties of food and beverage packaging materials helps to maintain food quality while eliminating the need for preservatives and additives.

At the Las Vegas Packaging Show in September 2015, Multisorb Technologies introduced a specially designed dispenser of oxygen absorbers and desiccants that differs from artificial preservatives, which helps to ensure that food quality is not compromised. Guarantee quality and prevent corruption.

At the same time, the introduction of nano-sensors to track and monitor the status of food and beverages during transportation and storage has greatly increased the demand for nano-composite packaging materials in the beverage industry. Such packaging materials can also reduce gas leakage and improve shelf life. At the same time, there is an increasing demand for deoxygenated nanocomposite films for packaging non-carbonated beverages such as juices and energy drinks.

Consumer participation

Packaging combined with smart technology has become a tool for consumers to participate and improve the brand in the market. Customers benefit from advanced packaging because they have access to information about the product's purchase and later consumption.

In 2014, Heineken used smart packaging technology for their Ignite interactive design for beer bottles, designed to create an unforgettable experience. At the bottom of the bottle is a miniature sensor and plastic substrate that responds to the external environment and lights up with the help of eight bright LEDs. At the same time, Haagen-Dazs uses the Timer application, which allows customers to scan the QR code on the package and see a two-minute video through augmented reality, at which point the ice cream is ideal. Edible temperature.

Sharan said: "Some of the advanced packaging solutions also include product freshness indicators that change color on the label as the product approaches shelf life."

(Original title: 2016 global advanced packaging market forecast)