As people increasingly want to go out to see the world, outdoor clothing has been subtly appear in the public's wardrobe, the "not heard and must have used" the strength of the surface materials you remember? Even if the outdoor white can also report casually waterproof, breathable, windproof benchmarking performance it! Of course, as the user base continues to expand, it also imposes requirements on outdoor apparel fashion and environmental performance. From June 30th to July 3rd, 2016, come to Nanjing to focus on the Asia Outdoor Exhibition, master the dynamics of the outdoor industry, research the latest outdoor products, and also fully understand the mainstream trends of surface materials! This year, the net area of ​​the Asia Outdoor Exhibit & Accessories section was 1,500 square meters, with nearly 80 exhibitors and exhibitors. The Taiwan Pavilion organized by the Taiwan Textile Industry Development Association, PrimaLoft, Dongli, Huayang Textile, Yangshi Textile, and Shangyu Textile, Liansheng, Hengfeng and other well-known domestic and foreign surface materials companies have chosen the most professional platform in the country to present their latest functional textile technologies and cutting-edge outdoor fashion. Fabric mainstream trend: function VS fashion ◠In recent years, the wind-skinned windbreaker has become fiercely competitive, and the profit margin of the fabric has been minimal. In recent years, the mosaic color of the Korean style has also been disgusted by consumers. Elastic fabrics will be a popular trend in spring and summer this year. Light and thin jackets with certain moisture-permeable and waterproof properties in spring and autumn will be more easily accepted. In the big environment, environmental protection is still an important element. New Trends in Fabric Industry: Branding Mr. Tomas, the founder of BRAIND, said in his suggestion to Chinese fabric brands: “To learn from the successful experience of foreign countries, domestic fabric brands must first get rid of the identity of the processing plant, do some innovative products with patent protection, and improve product technology. Content, establish a brand image, build consumer awareness and loyalty, in the entire product value chain awareness, fabric brands also need to increase investment, they must cooperate with well-known brands, platforms to successfully market themselves, Let the end customer recognize the fabric brand." 2014 Asia Outdoor Industry Awards Material Innovation Awards GORE-TEX® SURROUNDTM Outdoor Shoes Technology, providing solutions for summer waterproof breathable shoes The 2015 Asia Outdoor Industry Awards Material Innovation Award winning product, PrimaLoft® Silver Insulation Active, revolutionizes outdoor warming materials. Automatic Telescopic Traction Rope Traditional traction ropes can control their dogs steadily, but they are too restrictive for dogs, and dogs will resist traditional traction ropes. And it is not easy to clean up, and the damage rate is high. Automatic Telescopic Traction Rope,Pet Automatic Telescopic Traction Leash,Waterproof Dog Leash,Super Strong Traction Rope DongGuan Lucky Pet Products Co., Ltd. , https://www.dgpetproduct.com
In 2016, representatives of exhibitors from the Asia Outdoor Exhibition in the same trade and accessories area discussed and summarized the mainstream trends in the coming period of time. Functionality and fashionability should be no less, and both hands must meet the increasing demand of users.
Functional outdoor: Emphasizes the functionalities of fabrics required for sports and athletics. It is suitable for professional outdoor activities and requires waterproof, moisture-permeable, and wind-proof performance to reach certain targets.
Fashion outdoor: Emphasizing the individuality of color and style, suitable for urban leisure, such as short trips, self-driving. Function can meet the basic outdoor needs, with anti-ultraviolet, mosquito, simple wind, waterproof and other functions. 
â— Trekking series is dominated by trendy colors (neutral colors such as neutral blue and brilliant yellow), with dark-colored costumes; business-travelling series is mainly saturated with atmospheric blue and dark powder; styles and designs that attract attention are attracting attention. , Incorporate patterns and colors into the fabric design. Different purity can make the colors more active and changeable. If the fabric manufacturer can help the garment customers to match with some unique gadgets, they will provide some suggestions for the clients. Better cooperation. 
Domestic fabrics are generally still present in the industry as factories. However, some fabric companies have already begun to realize the value of branding, emphasizing quality, creativity, technology, ideas and core values, and focusing on brand image. Last year, the first COA Outdoor Summit held at the Asia Outdoor Exhibition focused on the topic of "material brand's importance for outdoor market growth." Mr. Tomas, founder of BRAIND, and chairman and general manager of Nanjing City Sports Goods Co., Ltd. Huang Xie, Manager of the company, Zhuang Songming, General Manager of the China Garment Department of Gore Industrial Products Trading (Shanghai) Co., Ltd., and Jochen Lagemann, General Manager of the PrimaLoft Eurasia Region attended the discussion together with representatives of outstanding materials, fabric brands, and clothing brands. This is undoubtedly for domestic use. Material suppliers bring new insights. 
The Asia Outdoor Exhibition has always focused on the field of professional outdoor equipment, and as a platform for the brand to show off at the show, the Asian Outdoor Industry Awards is comprehensively based on the degree of product innovation, design quality, function, workmanship, environmental protection, and safety. Consider a platform for selection. The Asia Outdoor Industry Awards has added material innovation awards since 2014. In the same year, SURROUNDTM outdoor shoe technology brought by GORE-TEX was taken off for the first time. The 2015 material brand PrimaLoft won this award in one fell swoop. There are many friends in the country who often wear outdoor clothing using PrimaLoft materials. I do not know, PrimaLoft's awards make the brand more groundless. 
This year, the exhibitors of the Asia Outdoor Show, Shaoxing Yangshi Textile Co., Ltd. cooperated with Equipment Cool and Asia Outdoor Exhibition to organize a “private custom†event for end customers – looking for Yang Shidai’s speeches and releasing them on the Asia Outdoor Show platform. The spokesperson’s exclusive test video is a great way to bring the brand image of Yang Shi into the hearts of consumers. In fact, this is not the first time that Yang Shi has cooperated closely with the Asia Outdoor Show. In 2014, Yang Shi Textile recycled and processed mineral water bottles into fabrics at the exhibition site. Yang Shi’s attitude towards environmental protection and technology emerged. Yang Shi’s various measures are a good attempt for branding of domestic fabric companies, and he expects that Yang Shi Textile will have better development.
Demonstrate a better brand image and choose Asian Outdoor Show!
Whether you are an outdoor equipment brand or a brand of surface accessories, as long as you have ingenious innovative products, the 7th Asia Outdoor Industry Awards Platform welcomes you! This makes outstanding products come to the fore, here let the audience and the media to explore the value of the product the first time. In addition to the traditional Gold Award, Silver Award, Environmental Product Award, Women's Product Award, Running Sports Product Award, Material Innovation Award, and other awards, this year, the newly established Water Sports Product Award and Children's Product Award are awarded, just like the innovative brand. We have not missed the wisdom of a man, the design of the light, to promote good design to end users is always the basis of the Asia Outdoor Industry Award!
The 7th Asian Outdoor Industry Awards Registration:
Contact Person: Mr. Tao Telephone Email:
The Telescopic Traction Rope is more flexible than the traditional traction rope. When the pet bursts, the telescopic traction rope has one more step than the traditional traction rope, which is to lock the traction rope, and control the length of the rope body well, and have a good response. It can be stopped in time when the dog is not harmed. The rope body is retractable, and can be stored well when not in use at ordinary times, and the loss rate is low.
Asia Exhibition News: Focusing Trends | Surface Accessories that “have Never Been Used and Usedâ€