Cold air blowing hot "warm" appliances

With the arrival of the winter heating season, seasonal heating appliances have also become the market's fragrance. The sales of heaters and home appliances, which are mainly based on heating and air conditioning, have exploded. In order to respond to this hot sale, Jincheng's major home appliance stores also began in early November, and entered the sprint stage at the end of the year. Influenced by factors such as promotion and price reduction, high-end products with health functions have attracted the attention of the most consumers.

Seasonal appliance sales are heating up

On November 23, the reporter visited Jinzhou's major appliance stores to learn that heating appliances have begun a new phase of concentrated efforts, and various manufacturers and stores have joined forces to make an article on the price. It is reported that all major manufacturers have launched a variety of New Year carnival promotion programs for the New Year's Day holiday, in order to attract consumers' attention.

“From last week, the sales of air-conditioners increased by more than 15% year-on-year. Not only air conditioners are hot, but also small electric appliances such as electric heaters, stoves, and Yuba are also very popular.” A salesperson of Gome told reporters that inverter air conditioners that can be heated in the near future Sales are booming, and almost all brands are pushing small appliances for heating such as electric heaters and electric fans.

At the same time, the price war of heating products has also spread to the line. Gome Online, Jingdong, Suning Tesco, etc. have launched different themes of promotion, the price of a variety of heating and cooling air-conditioning products have set a record high. After comparison, the reporter found that compared with September, the price reduction of air conditioners, electric heaters and other products was as high as 40%, which was the lowest in the year.

High-end new products continue to exert strength

During the visit, the reporter learned that in the face of sales blowouts of air-conditioning products, most companies have made a comprehensive upgrade in addition to the price. In particular, the middle and high-end products that represent the most advanced technology level account for almost half of the market.

Taking Zhigao as an example, it launched the smart king air conditioner and launched the intelligent cloud air conditioner popular storm and intelligent cloud + ecosystem; Oaks has released an epoch-making geek air conditioner new product, which subverts the traditional air conditioner design and air supply mode. , to the greatest extent to meet the needs of consumers; and Gree for the first time with the theme of new products, launched a large flat "oil painting air conditioning."

"This winter comes earlier, the temperature drops very badly. If the air conditioner is not strong, it will be very difficult this winter." In the interview, many consumers said that when purchasing air conditioners, there will be certain requirements for air conditioning technology. In addition, according to a salesperson at Suning, mid-to-high-end products accounted for 60% of the products sold, especially mid-to-high-end products with prices between 3,000 and 5,000 yuan, which were favored by most consumers.

Haze day to promote hot air conditioning

The arrival of the heating season has also contributed to the frequent occurrence of smog weather to a certain extent. The deterioration of the environment has caused more and more consumers to pay attention to air quality and health, which has also brought new business opportunities to the air-conditioning industry. According to the reporter, most enterprises have launched air-conditioning air conditioners at this time, and the health function is expected to become the standard for air-conditioning products.

Panasonic air-conditioning technicians told reporters that this year's new products are equipped with dual ion purification technology consisting of nanoe-G nano-ion and nanoe nano-water ions, which can remove PM2.5, dust, bacteria and hidden in curtains. Adhesive bacteria and odors deep in the fiber such as sofas can also effectively remove formaldehyde that has long plagued users.

In addition, from the recent performance of the air-conditioning market, the market demand under the new normal is not completely depressed, but the lack of products and means to effectively impress consumers. In this regard, relevant industry insiders admit that in the current market environment, air-conditioning enterprises need to restore the value of products, starting from the aspects of technology, function, experience, etc., through differentiated products and measures, to meet the needs of users, and actively detonate the market, This is the correct way to open up the sustainable development of the entire industry.

Lanzhou Morning News reporter Liu Qiong

(Editor: HN666)