[ISPO ​​Beijing] "2017 on the road" annual strategic conference

On the last day of the annual ISPO Outdoor Expo Beijing Railway Station on February 18, 2017, the Physical Fitness Training Camp held the “2017 on the road” annual strategic conference to address the status quo of the 2017 “Quality Fitness Training Camp”. It introduced and released 2017 key businesses such as special sports theme training camp projects, large-scale outdoor trail running events, outdoor carnival projects, and corporate customized services. Speakers of the conference included the congratulations from the co-founder of the Physical Fitness Training Camp, Hu Chen, director of the marketing department of the Qi quarter fitness training camp, and the dragon race director of the 2nd Chongli Shanye Carnival. The three people introduced the key projects in different fields in the 2017 season.



After congratulating the co-founder of the Physical Fitness Training Camp of the quarter, he first spoke. After a brief introduction of the “Qi Ji” entrepreneurial process, he focused on the new plans for the second quarter of the theme camp and the company’s customized services. In the 2017 season, more than 100 themed training camps will be held in more than 20 stores in 8 existing cities. The training camp will focus on topics such as cross-country races, marathons, triathlons, high-altitude hikes, and rock climbing and water-related projects. The research and development, based on the "safe, professional, effective" principle in the training camp to participate in the training method and the core content of further upgrades, so that all members and participants have a better training experience is the purpose of the same for thousands of years! The 2017 season will provide customized services for more companies, including corporate employee health management, thematic outdoor event planning, and health lecture training.



The briefing was held on the matters relating to the cross-country tournament of the 2017 Chongli Tournament, which has already been open for registration. Tournament Director Xiao Long gave a comprehensive explanation on the basic information of the event and the current registration. It is learnt that as of the day of the conference, the registration of the event will be completed in one week and 700 people will be enrolled. This is very satisfactory for the highly competitive cross-country race market. In addition to last year's 2016 Chongli Trail Cross Country, this year's track has also been upgraded to four groups of 50km, 25km, 10km and Youji Family Run, both in terms of track scenery and player experience. There is a great improvement. In particular, this year’s venue, in addition to the support of Fangchong Li’s Dolomites in 2016, the organizing committee relocated the main venue to Chongli Daxue Ski Town, which has a stronger reception capacity. Litai Ski Town not only has enough players accommodation, catering reception capacity, but also provides better support for the event in terms of environment and venue!



In the end, Hu Chen, director of the marketing department of the physical fitness training camp, gave a comprehensive introduction to the 2nd Chongli Shanye Carnival Project. He said that the original intention of the project was to enable the entertainment of professional competitive sports to be able to warm up the family friends. It is organically integrated with the sense of achievement of trail running and the experience of outdoor beginners, and can provide participants with a totally different outdoor experience through a rich live experience. The launch of the Carnival Project will not only solve the problem of duplication of cross-border races, but also increase the utilization rate of venues, integrate more experience projects and create more business opportunities. The 2nd Chongli Shanye Carnival packaged the theme of outdoor projects such as rock climbing, outdoor bazaars and beer and gastronomy, and used theme activities to connect various plates together to enhance participants' experience. Ji Ji hopes to allow more people to go outdoor, feel natural, help people build their bodies and create fresh blood for the entire outdoor industry!



The conference invited a number of well-known companies in the industry, including partner companies that have been maintaining good cooperation with the physical fitness training camp. Among them, Zhang Li, a representative of the well-known sports brand compressorport and craft, said that he will conduct in-depth cooperation with the off-road races organized in the second quarter of 2017 to deeply bind professional equipment and events, regardless of audience influence or brand promotion. Both sides provide a powerful help! The famous sunglasses brand JULBO and the Uglow brand representative Lao Qi who has sponsored UTMB events stated that holding high-quality cross-country races in Chongli not only occupies a unique natural mountain conditions, but also a good opportunity for domestic players to recognize the high-quality track. It is an excellent opportunity for more players to experience the advantages of good trail running equipment!



The scene also invited Mr. Ma Demin, the promoter of cross-country sports promotion, Wang Hao, representative of Li Ning Group, Wang Le, person in charge of Yue Run, Liu Wei, CEO of Shi Ke Lang Sports, Liu Yang, founder of QuanLiu, Xing Yi, head of UHUT, and well-known media. Persons such as Tintin and other senior members of the circle recognized the strategic plan for the 2017 Physical Fitness Training Camp in 2017 and expressed a strong willingness to cooperate after the meeting. I believe with the support and trust of everyone, the Physical Fitness Training Camp will be held In 2017, there will be more full-scale development. Not only will the training be more professional, but it will be even more successful in the sports industry and outdoor industry.

Study desk

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