Corporate articles on major developments in Chinese society

Source: A sail is passing

1. The structure of China's industry: one-dimensional traditional industry - two-dimensional Internet industry - three-dimensional intelligent technology industry. The one-dimensional world is overthrowing reconstruction (reorganization of the real economy), the two-dimensional world is divided (BAT control), the three-dimensional world is taking shape, the high-dimensional challenge has a low-dimensional advantage, and the dimensional reduction strike is almost a must! We can break away from physical stores, and WeChat’s opponents must be born in the field of intelligence. The real good show is still behind!

2. After the death of the traditional enterprise, the Internet began to revolutionize itself. Sina, Yahoo, Sohu, and NetEase are the first Internet companies to become traditional enterprises. Alibaba, Taobao, Baidu, and Jingdong are the second Internet companies to become traditional enterprises. Tencent will be the third batch of traditional enterprises. Internet company.

3, China's current enterprises are divided into three levels: third-class enterprises to do services - second-class enterprises to do products - first-class enterprises to do the platform. The only way out for enterprises is to upgrade to platform. The essence of platformization is to provide creators with opportunities to create value and turn themselves into a platform for value creation. All future companies, enterprises and organizations will be platformized.

4. The original enterprise is a horizontal development: the bigger it is, the more it is involved. Therefore, the more and more enterprises are more likely to carry out "homogeneous competition", the future enterprises are vertical development: the more refined, the more digging. This change will make the industry more vertical and more collaborative. As a result, China has become more and more fragmented, and its structure has become more and more sophisticated. The independence between enterprises and enterprises, between industries and industries has become stronger and stronger, and “differentiated coexistence” has become the mainstream of business.

5, the original first-class enterprises to do "standard", this is the logic of the big industrial era, all products are neatly unified, the standard setters can enjoy their success. In the future, first-class enterprises will be “services”, which are services that can satisfy various consumers and various needs. They are often customized, and they have higher requirements for both aspects of the enterprise: the first is to provide customized capabilities ( Technology), the second is the ability to connect consumers (Internet).

6. The era of “hiring” has passed, and the era of “partnership” has already begun. No matter how much you are willing to pay, it is difficult for you to hire a good person unless you partner with him. Boldly and generously transfer the shares out, and the sea is full of rivers. 7. China's e-commerce evolution theory: B2B-B2C-C2C-C2B-C2F, from merchants to merchants, to merchants to individuals, individuals to individuals, individuals to businesses, and ultimately individuals to factories. Every product in the future, before the production, knows who its customers are, the era of personalization, and even multinational production and customization.

8. Evolution of China's Internet: Traditional Internet—Mobile Internet—Internet of Everything, Traditional Internet is PC Internet, which solves information symmetry; Mobile Internet solves efficiency docking; Future Internet of Things needs to solve Internet of Everything: Free data sharing, value pressing Need to be allocated. Every effort is made to make every need, so that everyone can find a match with them, and then various relationships occur.

9. The evolution of Chinese media: traditional media - new media - from the media - information flow. The media is moving from concentration to divergence, from unity to checks and balances. The rise of the media will form a useful supplement with the traditional media. It will make China's right to speak fissile. The ordinary people urgently demand decision-making power to participate in public affairs. For example, who should be invited every spring and evening? It becomes a public that everyone wants to participate in. Transaction. In the future, everyone is a self-media, and the flow of information has caused the media to die.

10, the evolution of China's marketing format: the media is king - technology is king - content is king - product is king. Traditional advertising always relies on the power of the media to influence people, such as CCTV's bidding. Later Internet advertising began to rely on technology to achieve accurate delivery, such as by region, by revenue, by time period. Then the rise of social media enabled good advertising to spread spontaneously, and the best advertising in the future must be the product itself, and the best products must have an advertising effect.

11. The flow of China's industrial chain is counter-attacking. Previously, it was first produced and re-consumed: producer-distributor-consumer. The future must be the first consumer re-production: consumer-designer-producer. As a result, the traditional dealer group will disappear, and designers who can convert into products based on consumer ideas will appear in large numbers.

12. In the future, all the “dealers” will become “service providers”. They no longer rely on helping manufacturers sell products (making the difference) to make money, but rely on themselves to provide consumers with follow-up value-added services to make money, which is beneficial to To play their creativity and initiative, it is also conducive to the after-sales of the product.

Editor in charge: Ge Hongyan

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