Consumer-friendly green packaging

The living standards of the people of a country or region can be reflected from domestic garbage. This is not a sense of humor, nor is it self-deprecating — indeed, when economists conduct social surveys, they regularly collect fixed-point garbage and classify and quantify them to determine consumption trends.

There is no doubt that the economist who studies garbage will find that the proportion of packaging waste is gradually increasing. According to published figures, in Europe and the United States, the percentage of packaging waste in garbage is close to 45%, while in China it is currently 15%.

To quote this number, I never meant to catch up. When I use disposables and discard packaging materials, I often think of where they are going: are they landfilled, burned, or are they lucky enough to be recycled? To be sure, very few wastes are recycled.

In fact, even if the proportion of packaging waste in China is still only 15%, linked to a large population and low recovery rate, packaging waste will also be unacceptable to our environment.

"Green packaging" is a term that has appeared frequently in recent years. "Green", while advocating the use of natural renewable packaging materials, does not mean to lead us back to the era of glass, metal and paper packaging. The lightweight plastics and composite materials have long been irreversible in the packaging field. trend. Even with the use of natural renewable packaging materials, the key to the problem lies in the energy-saving, low-cost and non-polluting production processes, as well as the extension of the product's life cycle as much as possible. In countries such as Sweden, PET bottles and PC bottles can be reused more than 20 times, and Dutch Wellman and Holmson are also recycling 100% of PET containers. The most recent related news was that Coca-Cola Japan used plastic PET bottles to make plastic labels. To facilitate recycling, packaging developers should minimize the combined use of packaging materials.

The degradable packaging is also one of the "green packaging" pursuit. At present, the new biodegradable plastics that are popular in the world have excellent qualities that are self-decomposing and disappearing after being discarded and do not pollute the environment. The United States has developed a plastic bag made of starch and synthetic fiber, which can be decomposed into water and carbon dioxide in nature; countries such as the Netherlands and Italy have already stipulated that certain plastic packaging materials must use biodegradable plastics, which are harmful to the environment. Packaging must not be put on the market.

The packaging that can be eaten may be the most "green". The edible packaging we are most familiar with is glutinous rice paper used on candy packaging. Germany invented a packaging cup made from starch that encountered liquid insolubilization and could contain dairy products. Even if it was discarded, it could easily be decomposed. Recently, Wuhan researchers have developed an edible cast packaging film using raw materials such as dried husks, potatoes, and broken rice. The biodegradability, right-angled tear strength, mechanical strength, oxygen barrier property, light transmittance, etc. can all reach the plastic. Packaging premium film standard. After the bag is made, the powdered milk and salad oil do not leak, but they can be consumed after being dissolved in water.

Another requirement of "green" is "moderation". That is, under the premise of satisfying the functions of protection, convenience, and sales, the amount of packaging materials is the least. This point, when we face the useless, abandoned pity the health care products, moon cakes and other products packaging, the deepest feeling. Once there was an insider lamenting that the Chinese people's requirements for product packaging and packaging printing quality are the most demanding in the world.
It may be that Chinese consumers have suffered from the fake and shoddy products. They only want to believe that they are packaging beautiful products. Just like this, Chinese consumers will not only pay for packaging but will also “pay for” the effects of overpacking on the ecological environment.

For Chinese export companies that have just crossed tariff barriers, letting products put on “green” outerwear not only takes responsibility for the ecological environment, but also breaks the need for “green” barriers in international trade.

In the research and development of product packaging, full consideration of environmental factors, and make relevant instructions or marks, must be able to get the goodwill of consumers, in fact, is indeed a clever marketing strategy.

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